compliance

Original：🇨🇳 Chinese

Translated

Use when needing to understand and comply with Xiaohongshu's platform rules, avoid violations, and maintain account health and safety

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Sourcevivy-yi/xiaohongshu-skills

Added on2026-03-11

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npx skill4agent add vivy-yi/xiaohongshu-skills compliance

SKILL.md Content (Chinese)

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Compliance Operations

Overview

Core Principles of Compliance Operations: Understand the Rules, Abide by the Rules, Proactive Compliance, Long-termism.

Xiaohongshu has strict community guidelines and content rules. Compliance operations are not passively "not violating rules", but actively understanding the platform's rule orientation, internalizing the rules into creation guidelines, and achieving long-term stable development.

Application Scenarios

Typical situations where this skill is needed:

New account initialization, need to understand platform rules
Content is restricted or penalized for violations
Uncertain whether content is compliant
Want to avoid account risks
Need to appeal against violation penalties
Want to learn about the latest platform rules

Classification of Violation Types:

Content Violations: False advertising, low-quality content, plagiarism and reposting
Marketing Violations: Excessive marketing, diversion behavior, fake transactions
Behavior Violations: Data brushing, malicious reporting, harassing users
Legal Violations: Illegal content, infringement, inappropriate remarks

Core Modes

❌ Passive Response Mindset

Unaware of the rules
↓
Unintentional violation
↓
Penalized
↓
Temporary rectification
↓
Repeat violation
↓
Accumulated account risks

✅ Proactive Compliance Mindset

Learn the rules
↓
Understand the rule orientation
↓
Internalize rules into creation guidelines
↓
Proactive compliance
↓
Long-term stable development
↓
Improved account health

Key Differences:

Passive: Unaware of rules, learn only after violation
Active: Learn rules first, avoid violations

Quick Reference

Violation Type	Severity	Penalties	Prevention Methods
False Advertising	High	Traffic restriction/ Demotion/ Account ban	True advertising, retain evidence
Excessive Marketing	Medium	Traffic restriction/ Warning	Value first, marketing second
Plagiarism & Reposting	High	Content removal/ Point deduction	Original content, authorized use
Diversion Behavior	Medium	Warning/ Traffic restriction	Abide by platform rules
Data Brushing	High	Point deduction/ Account ban	Real data, honest operation

Implementation Steps

Step 1: Learn Platform Rules

Core Logic: You cannot comply if you don't understand the rules. Systematic learning is the first step.

1.1 Core Rule Documents

markdown

**Required Rule Documents:**

**1. Xiaohongshu Community Guidelines:**

Location: Xiaohongshu Official Website → Community Guidelines

Core Content:

Prohibited content types
Definition of violation behaviors
Description of penalty measures
Appeal process

Importance: ⭐⭐⭐⭐⭐


**2. Content Creation Guidelines:**

Core Content:

Content quality standards
Prohibited content types
Explanation of recommendation mechanism
Risk factors for traffic restriction

Importance: ⭐⭐⭐⭐⭐


**3. Commercial Behavior Guidelines:**

Core Content:

Advertising labeling requirements
Transaction norms
Evaluation norms
Return and rights protection norms

Importance: ⭐⭐⭐⭐


**4. Intellectual Property Guidelines:**

Core Content:

Copyright protection
Trademark usage
Portrait rights
Infringement handling

Importance: ⭐⭐⭐⭐

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1.2 Rule Interpretation

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**Key Rule Interpretations:**

**False Advertising:**

Definition:

Exaggerate product effects
Fabricate usage experience
Make false promises
Counterfeit and shoddy goods

Examples: ❌ "Look 10 years younger after one use" ❌ "100% effective" ❌ "No side effects at all" ✅ "Tested effective, results vary from person to person" ✅ "90% of users reported effectiveness"


**Excessive Marketing:**

Definition:

Frequent hard-sell ads
Pure promotional content
No value output
Guide off-platform transactions

Examples: ❌ Every post is product promotion ❌ Directly leave WeChat/phone number ❌ Guide private message purchases in comments ✅ 80% value + 20% marketing ✅ Complete transactions within the platform


**Low-quality Content:**

Definition:

Empty content
Low information volume
No practical value
Repetitive and monotonous

Examples: ❌ Pure images without text ❌ "Goods sharing" without detailed explanation ❌ Plagiarize others' content ✅ Detailed explanation and value output ✅ Original content

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1.3 Rule Update Tracking

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**Stay Updated on Rules:**

**Official Channels:**

Xiaohongshu Official Announcements
- Check regularly
- Focus on rule updates
Creator Center
- Rule reminders
- Violation notifications
Official Communities/Events
- Rule training
- Case sharing


**Learning Habits:**

Check rule updates monthly
Follow official announcements
Participate in official training
Join creator communities

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Step 2: Content Compliance Check

Core Logic: Proactively check before publishing to avoid violations.

2.1 Pre-publishing Check List

markdown

**Content Compliance Checklist:**

**Content Authenticity:**

✓ Real product experience ✓ Objective effect description ✓ No exaggerated promises ✓ Data has sources

Check:

Is there any exaggerated advertising?
Are there any false promises?
Is the effect description objective?
Is there any fabricated content?


**Advertising Labeling:**

✓ Clearly label commercial content ✓ Disclose cooperative relationships ✓ Identify advertising content ✓ Explain free gifts

Check:

Is it a commercial cooperation?
Is "Advertisement" clearly labeled?
Is the cooperative relationship explained?


**Intellectual Property:**

✓ Original or authorized images ✓ Licensed music ✓ Original content ✓ Cite sources when quoting

Check:

Do the images have copyright?
Is the BGM licensed?
Is there any plagiarism from others?
Are sources cited for quotes?


**Sensitive Content:**

✓ No political content ✓ No sensitive topics ✓ No controversial events ✓ No illegal content

Check:

Are there any sensitive words?
Does it involve sensitive topics?
Is there any risky content?

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2.2 Marketing Compliance

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**Commercial Content Norms:**

**Advertising Labeling:**

Mandatory:

Label "Advertisement" or "Promotion"
Disclose cooperative relationships
Clearly state sponsorship nature

Placement:

Title or opening
Prominent position
No concealment

Examples: "This is a cooperative content with XX brand" "Advertisement Time: Recommendation of XX Product"


**Product Promotion:**

Requirements:

Real experience
Objective evaluation
Mention both advantages and disadvantages
No misleading

Notes:

Do not guarantee effects
Do not promise returns
Do not exaggerate advertising
No false reviews


**Transaction Norms:**

Prohibited:

Guide off-platform transactions
Private transfers
Bypass the platform
Violate platform rules

Allowed:

Transactions within the platform
Xiaohongshu Shopping Cart
Official Stores
Platform Links

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2.3 Copyright Compliance

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**Copyright Protection:**

**Image Copyright:**

Principles:

Use original images
Or obtain authorization
Or use free image libraries
Cite sources

Free Image Libraries:

Unsplash
Pexels
Pixabay

Notes:

Even free images require attribution
Confirm authorization for commercial use


**Music Copyright:**

Platform Music Library: ✓ Use music provided by the platform ✓ Legally authorized

External Music: ⚠️ May infringe copyright ✓ Confirm copyright before use

Recommendation: Prioritize using the platform's music library


**Original Content:**

Originality Requirements:

Created by yourself
Unique perspectives
Exclusive content
No plagiarism or reposting

Citation Norms:

Quote only partial content
Cite sources
Do not copy large sections
Do not pass off as original

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Step 3: Account Health Management

Core Logic: Account health affects traffic and recommendations. Proactive maintenance is required.

3.1 Account Health Monitoring

markdown

**Health Metrics:**

**Check in Creator Center:**

Account Score
- Full score is 100
- Pay attention if below 80
- Severe if below 60
Violation Records
- View historical violations
- Analyze violation reasons
- Avoid repeating mistakes
Traffic Restriction Notifications
- Whether traffic is restricted
- Reasons for restriction
- Resolution methods
Content Review
- Review status
- Review results
- Reasons for rejection


**Self-inspection Tools:**

Creator Center → Account Health
Check all metrics
Rectify problems promptly

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3.2 Risk Prevention

markdown

**Risk Prevention Measures:**

**Content Publishing:**

Strategies:

Self-inspect before publishing
Test sensitive content
Publish on a small scale
Observe data feedback

Avoid:

Publishing a large amount of content at once
Testing the boundaries of sensitive content
Playing edge balls


**Account Behavior:**

Prohibited:

Data brushing (followers/likes/comments)
Malicious reporting of others
Bulk private message harassment
Illegal diversion

Principles:

Operate with integrity
Real data
Respect users
Abide by rules


**Third-party Tools:**

Use with caution:

Follower purchase (❌ Violation)
Like brushing (❌ Violation)
Data falsification (❌ Violation)
Automation tools (⚠️ Risky)

Recommendations:

Do not use illegal tools
Do not trust "quick follower growth"
Rely on real content for growth

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Step 4: Violation Handling

Core Logic: Even with caution, violations may occur, so you need to know how to handle them.

4.1 Handling of Violation Types

markdown

**Response to Common Violations:**

**Content Violations:**

Penalties:

Content removal
Point deduction
Function restrictions

Response:

Check violation notifications
Understand violation reasons
Delete or modify content
Avoid repeating mistakes
Appeal if necessary


**Account Traffic Restriction:**

Symptoms:

Sudden drop in views
Zero new followers
Content not recommended

Reasons:

Accumulated violations
Decline in content quality
Abnormal account behavior
Reported by others

Response:

Stop publishing for 3-7 days
Check violation records
Delete problematic content
Improve content quality
Wait for recovery


**Account Ban:**

Types:

Temporary ban (can be lifted)
Permanent ban (cannot be lifted)

Response to Temporary Ban:

Check ban reasons
Submit appeal materials
Commit to rectification
Wait for review

Permanent Ban:

Basically cannot be lifted
Consider starting over

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4.2 Appeal Process

markdown

**Appeal Steps:**

**Step 1: Understand the Penalty:**

Check penalty notifications
Understand violation clauses
Confirm penalty reasons
Judge if it is a wrongful penalty


**Step 2: Prepare Materials:**

Appeal Materials:

Screenshot of violating content
Appeal reason explanation
Evidence materials (for wrongful penalties)
Rectification commitment

Notes:

Real materials
Sufficient reasons
Sincere attitude


**Step 3: Submit Appeal:**

Path: Creator Center → Help & Feedback → Appeal

Fill in:

Appeal type
Appeal reason
Upload materials
Contact information


**Step 4: Wait for Review:**

Time:

Usually 3-7 working days
Longer for complex cases

During this period:

Wait patiently
Do not submit repeatedly
Can supplement materials if needed


**Step 5: Handle Results:**

Appeal Successful:

Penalty revoked
Resume normal operation
Learn lessons

Appeal Failed:

Accept the penalty
Rectify problems
Avoid repeating mistakes
Consider starting over if necessary

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Step 5: Long-term Compliance Operations

Core Logic: Compliance is not a one-time task, but a long-term habit.

5.1 Establish Compliance Mechanisms

markdown

**Internal Compliance Processes:**

**Content Publishing Process:**

Creation Phase
- Create in compliance with rules
- Retain creation evidence
Review Phase
- Self-inspection checklist
- Team review
- Risk assessment
Publishing Phase
- Small-scale testing
- Observe feedback
- Large-scale publishing
Monitoring Phase
- Monitor data
- Collect feedback
- Adjust promptly


**Regular Review:**

Monthly:

Check account health
Review violation records
Summarize lessons learned
Update compliance knowledge

Quarterly:

Comprehensive compliance review
Update internal rules
Team training
Optimize processes

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5.2 Build Compliance Culture

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**Team Compliance Awareness:**

**Training:**

New Members:

Platform rule training
Compliance case analysis
Assessment tests

Existing Members:

Regular rule update training
Share violation cases
Continuous education


**Systems:**

Establish Systems:

Content review system
Violation penalty system
Reporting mechanism
Reward mechanism

Implementation:

Strict enforcement
Fair and just
Timely feedback

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Common Mistakes

Mistake	Consequence	Correct Approach
Not learning platform rules	Unintentional violations and penalties	Learn rules first, then create content
Playing edge balls to test boundaries	High violation risk	Strictly comply, do not test boundaries
Lucky mindset	Will violate rules sooner or later	Proactive compliance, long-termism
Not rectifying promptly after violation	Severe penalties, account ban risk	Rectify immediately, learn lessons
Over-marketing and ignoring value	Traffic restriction, follower loss	Value first, marketing second
Plagiarizing others' content	Copyright disputes, content removal	Insist on originality, use authorized content
Using illegal tools	Account ban risk	Reject illegal tools

Real Cases

Case 1: False Advertising Violation

Violating Content: "This mask makes you 10 years younger after one use, 100% effective, no side effects at all"

Penalties:

Content removal
20 points deducted
Account traffic restricted for 7 days
Warning notification

Rectification:

1. Delete violating content
2. Study advertising laws
3. Revise description to:
   "Tested effective, 90% of users reported good results,
   results vary from person to person, recommend trying first"

4. Publish real usage experience
5. Do not exaggerate effects

Case 2: Diversion Violation

Violating Behaviors:

Leaving WeChat ID in comments
Guiding off-platform transactions via private messages
Posting external purchase links

Penalties:

Account warning
Private message function restricted
Content removal

Rectification:

1. Stop diversion behaviors
2. Use in-platform transactions
3. Guide to Xiaohongshu stores
4. Abide by platform rules

Case 3: Plagiarism Violation

Violating Behaviors:

Directly copy others' images and text
Do not cite sources
Pass off as original

Penalties:

Content removal
30 points deducted
Account demotion

Rectification:

1. Delete plagiarized content
2. Apologize to the original creator
3. Insist on originality
4. Cite sources when quoting

Key Metrics

Account Health Assessment

markdown

**Excellent Level:**
✓ Account Score > 95
✓ No violation records
✓ Content review pass rate > 98%
✓ No traffic restrictions

**Pass Level:**
✓ Account Score > 80
✓ Minor violations < 3 times/year
✓ Content review pass rate > 90%
✓ Traffic restrictions can be resolved promptly

**Needs Improvement:**
✗ Account Score < 80
✗ Frequent violations
✗ Long-term traffic restriction
✗ Multiple penalties

Related Skills

Platform Rules: account-safety - Account Safety
Platform Rules: copyright - Copyright Protection
Platform Rules: appeal-process - Appeal Process

Final Reminder: Compliance operations are the foundation of long-term development. Short-term violations may bring quick gains, but in the long run, only compliance operations can achieve sustainable growth. Remember: Platform rules are not constraints, but protection. Abide by the rules, and the platform will reward you; violate the rules, and the platform will penalize you. Internalize compliance into a habit, and you will find that compliance can bring better long-term returns.

compliance

NPX Install

Tags

SKILL.md Content (Chinese)

Compliance Operations

Overview

Application Scenarios

Core Modes

❌ Passive Response Mindset

✅ Proactive Compliance Mindset

Quick Reference

Implementation Steps

Step 1: Learn Platform Rules

1.1 Core Rule Documents

1.2 Rule Interpretation

1.3 Rule Update Tracking

Step 2: Content Compliance Check

2.1 Pre-publishing Check List

2.2 Marketing Compliance

2.3 Copyright Compliance

Step 3: Account Health Management

3.1 Account Health Monitoring

3.2 Risk Prevention

Step 4: Violation Handling

4.1 Handling of Violation Types

4.2 Appeal Process

Step 5: Long-term Compliance Operations

5.1 Establish Compliance Mechanisms

5.2 Build Compliance Culture

Common Mistakes

Real Cases

Case 1: False Advertising Violation

Case 2: Diversion Violation

Case 3: Plagiarism Violation

Key Metrics

Account Health Assessment

Related Skills