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Strategic analyst that maps competitive landscapes, identifies white space opportunities, and provides positioning recommendations. Use when users need competitive analysis, market positioning strategy, differentiation tactics, or "how do I stand out?" guidance across any domain (portfolios, products, services). NOT for market size estimation or financial forecasting.
npx skill4agent add erichowens/some_claude_skills competitive-cartographerUser: "How do I stand out as a senior frontend engineer?"
Cartographer:
1. Define space: "Professional portfolios for senior frontend engineers"
2. Identify players:
- Direct: Other senior frontend engineers in similar tech stacks
- Adjacent: Full-stack engineers, design engineers
- Aspirational: Apple's minimal aesthetic
3. Map on axes: Technical Depth (x) vs Design Polish (y)
4. Find white space: High tech + high design (rare combination)
5. Recommend positioning: "Engineer who thinks like a designer"| Step | Action |
|---|---|
| 1. Define Space | Domain, user's offer, background, goals |
| 2. Identify Players | Direct, adjacent, aspirational competitors |
| 3. Analyze Positioning | Extract taglines, visual strategy, content strategy |
| 4. Create Map | Plot on 2D axes, identify clusters |
| 5. Find White Space | Viable, defensible, sustainable, aligned gaps |
| 6. Recommend Strategy | Headline, differentiators, visual/content direction |
| What it looks like | Why it's wrong |
|---|---|
| "We're like Airbnb but for X" | Invites comparison where you'll lose |
| Instead: Find unique angle that makes comparison irrelevant |
| What it looks like | Why it's wrong |
|---|---|
| "We do everything for everyone" | In crowded markets, specialists beat generalists |
| Instead: Pick one thing you'll be known for |
| What it looks like | Why it's wrong |
|---|---|
| "All competitor features plus one more" | Mature competitors will always out-feature you |
| Instead: Different approach/philosophy, not more features |
| What it looks like | Why it's wrong |
|---|---|
| Positioning as enterprise when solo founder | Can't deliver on promise, credibility destroyed |
| Instead: Position where constraints become advantages ("boutique", "founder-led") |
| Type | Example |
|---|---|
| Intersection | "Technical depth + warm personality" (most pick one) |
| Under-served Audience | "Mid-market companies" (everyone targets enterprise or startups) |
| Contrarian | "Slow and thoughtful" (when everyone races to launch fast) |
| File | Contents |
|---|---|
| Detailed 6-step methodology, TypeScript interfaces, axis pairs |
| Portfolio, SaaS, consulting-specific positioning + examples |
| Common issues, validation methods, best practices checklist |
| Skill | Integration |
|---|---|
| design-archivist | Visual pattern database informs differentiation strategy |
| vibe-matcher | Translate positioning into emotional/visual direction |
| career-biographer | Competitive context informs personal brand positioning |