Open-ended question → Trigger/observation → How product solves → PS relevance

How are you currently handling [challenge]?

Noticed [trigger/observation about their company].

We help companies like yours [solution].

PS - Relevant because [specific trigger]

"I work with [similar ICP], they struggle with [problem]..."

I work with B2B SaaS companies doing $2-5M ARR.

They usually struggle with pipeline predictability.

Is that something you're dealing with at {{company}}?

"Here's [value offering], hope it was helpful..."

Here's a quick breakdown of your top 3 competitors' outbound strategies.

Hope it's useful.

If you want, I can share how we'd approach it differently for {{company}}.

"We've compiled [content] on [how it helps]. Can I send it over?
PS - Relevant because [trigger]"

We've compiled a playbook on signal-based outbound for B2B SaaS.

Can I send it over?

PS - Relevant because I saw you're hiring SDRs.

Set stage with life situation → Obvious choice → Compare to prospect's current solution

Imagine paying for a gym membership but only using the treadmill.

That's what most companies do with their CRM - pay for 100 features, use 10.

Why are you paying for {{competitor}} when you only need [core feature]?

Our client [Lead Solution] used to prospect [ICP].

They focused on:
[Problem 1], [Problem 2], [Problem 3].

Since you focus on {{summary}}, might work well if you combined [free resource].

Could I share the outbound campaign they were using to book 35 meetings/month?

Write an "Ask Before Pitch" email for a SaaS company targeting RevOps managers.

Create an "Upfront Value" email offering a competitor analysis for marketing agencies.

Use the "Why Are You Paying" template for companies using Outreach.io.