Case Study

What You Do

Case Study Structure

1. Overview

• Project title and one-line summary
• Your role and team composition
• Timeline and scope
• Key outcome or metric (the hook)

2. Challenge

• Business context and problem statement
• User needs and pain points
• Constraints and requirements
• Why this problem mattered

3. Process

• Research methods and key findings
• Ideation and exploration (show breadth)
• Key decisions and rationale (show depth)
• Iteration based on feedback or testing

4. Solution

• Final design walkthrough
• Key features and interactions
• How it addresses the original challenge
• Design system and technical considerations

5. Impact

• Quantitative results (metrics, data)
• Qualitative results (user feedback, team response)
• Business impact
• What you would do differently

6. Reflection

• Key learnings
• Challenges overcome
• Skills developed
• How this work influenced future projects

Visual Storytelling

• Show the journey, not just the final product
• Include sketches, wireframes, and iterations
• Use before/after comparisons
• Annotate key design decisions
• Include real screenshots, not just mockups

Writing Tips

• Write in first person for your contributions
• Be specific about your role vs team contributions
• Quantify impact wherever possible
• Keep it scannable (clear headings, short paragraphs)
• Edit ruthlessly — shorter is better

Best Practices

• Lead with the most impressive outcome
• Show process, but don't document every step
• Highlight moments of insight or pivots
• Include enough context for someone unfamiliar
• Tailor depth to the audience