Business Model Canvas

Metadata

• Name: business-model
• Description: Generate a Business Model Canvas with all 9 building blocks. Use when creating a business model, documenting how a business creates value, or analyzing an existing business model.
• Triggers: business model canvas, BMC, business model, how we make money

Instructions

Input Requirements

• Product or service description
• Target customer(s) and market
• Current business operations or assumptions
• Competitive context or industry dynamics

Business Model Canvas Template

Left Side: Creating Value

• Who are the key strategic partners and suppliers?
• What partnerships enable our business model?
• Which activities do partners handle?
• Are there joint ventures or co-creation opportunities?

• What key activities does the business perform?
• What processes are critical to delivering value?
• Are these activities in-house or outsourced?
• Production, problem-solving, platform/network activities?

• What resources are necessary to create value?
• Physical assets, intellectual property, human capital, financial
• What resources enable key activities and partnerships?
• What's the minimum viable resource set?

Center: The Value Proposition

• What value do we deliver to customers?
• Which customer problems do we solve?
• What needs are satisfied?
• What products/services address each segment?
• Quantitative (price, speed, quality) vs. qualitative (design, status)

Right Side: Delivering Value

• How do we establish and maintain customer relationships?
• Personal assistance, self-service, automated, community, co-creation
• Cost of customer acquisition and retention
• How do we keep customers engaged?

• How do customers discover and access the value?
• Awareness: How do customers learn about us?
• Purchase: How do they buy?
• Delivery: How is value delivered?
• After-sales: How do we support customers?
• Direct vs. indirect, owned vs. partner channels

• Who are the key customer segments?
• Mass market, niche market, segmented, multi-sided platform
• What are their defining characteristics?
• Distinct needs, channels, relationships, or profitability

Bottom: Financial Viability

• What are the most important costs?
• Fixed vs. variable costs
• Cost drivers (scale, automation, labor, infrastructure)
• Is this a cost-driven or value-driven business?

• How does the business make money?
• Per customer, per transaction, subscription, licensing, rents
• Pricing mechanisms (fixed, dynamic, value-based)
• Customer lifetime value and unit economics

Output Process

1. Identify and profile customer segments
2. Define the core value proposition(s)
3. Map customer relationships and channels
4. List key activities and resources
5. Identify key partners
6. Outline cost structure
7. Define revenue streams
8. Ensure all 9 blocks align and support each other
9. Test economic viability (LTV > 3x CAC)
10. Identify key assumptions and risks

Domain Context

• No vision: Why should your team wake up every day? BMC doesn't address motivation or aspiration.
• No Can't/Won't test: What stops competitors from copying you? BMC lacks a defensibility section that goes beyond listing resources.
• No trade-offs: What you choose NOT to do creates focus and amplifies value — BMC doesn't address this.
• No key metrics: How do you know the strategy is working? BMC has no metrics section.
• Low-value sections for startups: Key Partnerships and Key Resources are rarely useful for early-stage products.

• Lean Canvas (Ash Maurya): Startup-focused, faster, replaces Partners/Activities/Resources with Problem/Solution/Unfair Advantage. Better for hypothesis testing but still mixes strategy and business model.
• Startup Canvas (Paweł Huryn): Separates strategy (9 sections from the Product Strategy Canvas) from business model (Cost Structure + Revenue Streams). Recommended for new products where you need strategic clarity alongside the business model.

Notes

• The Business Model Canvas provides a holistic view of how value flows through the organization
• Each block should reinforce and support the others
• Strong business models have clear, defensible value propositions
• Financial sustainability requires revenue to exceed costs at scale
• Use this to identify opportunities for innovation and optimization

Further Reading

• Business Model Canvas Examples: Google Maps, Airbnb, Uber
• Startup Canvas: Product Strategy and a Business Model for a New Product