Anthropic Brand Style

Overview

Brand Guidelines

Colors

• Dark:

  #141413

  - Primary text and dark backgrounds
• Light:

  #faf9f5

  - Light backgrounds and text on dark surfaces
• Medium Gray:

  #b0aea5

  - Secondary elements
• Light Gray:

  #e8e6dc

  - Subtle backgrounds

• Orange:

  #d97757

  - Primary accent color
• Blue:

  #6a9bcc

  - Secondary accent color
• Green:

  #788c5d

  - Tertiary accent color

Fonts

• Headings: Poppins (Arial as fallback)
• Body Text: Lora (Georgia as fallback)
• Note: For best results, pre-install the fonts in your environment

Features

Intelligent Font Application

• Apply Poppins font to headings (24pt and above)
• Apply Lora font to body text
• Automatically fall back to Arial/Georgia if custom fonts are unavailable
• Maintain readability across all systems

Text Styles

• Headings (24pt+): Poppins font
• Body Text: Lora font
• Intelligently select colors based on background
• Preserve text hierarchy and formatting

Shapes and Accent Colors

• Use accent colors for non-text shapes
• Cycle through orange, blue, and green accent colors
• Maintain visual appeal while preserving brand consistency

Technical Details

Font Management

• Use system-installed Poppins and Lora fonts when available
• Provide automatic fallback to Arial (headings) and Georgia (body text)
• No font installation required - can use existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Use RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintain color fidelity across different systems