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Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human
npx skill4agent add coowoolf/insighthunt-skills bar-test-positioning┌─────────────────────────────────────────────────────────────────┐
│ STEP 1: SET THE SCENE │
│ Imagine you're at a bar with your target persona │
├─────────────────────────────────────────────────────────────────┤
│ STEP 2: THE TRIGGER │
│ "Hey, I just started using [Product]..." │
├─────────────────────────────────────────────────────────────────┤
│ STEP 3: THE EXPLANATION │
│ Speak the Benefit + Category naturally │
│ Structure: What is it + Benefit + Differentiator │
├─────────────────────────────────────────────────────────────────┤
│ STEP 4: THE VALIDATION │
│ Does the friend nod, or ask "What do you mean?" │
│ If they ask for clarification → Test FAILED │
└─────────────────────────────────────────────────────────────────┘| ✓ Human (Pass) | ✗ Corporate (Fail) |
|---|---|
| "Turns your iPad into a cash register" | "Leverages tablet hardware for merchant transactions" |
| "Notes that write themselves" | "AI-powered documentation solution" |
| "Your company's search engine" | "Enterprise knowledge management platform" |