applying-brand-guidelines

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Apply brand voice, tone, and style guidelines to written content across platforms. Use this skill when writing or editing content that needs to reflect a specific brand identity, adapting content for LinkedIn, Substack, X (Twitter), or other platforms while maintaining brand consistency. Triggers include requests to write on-brand content, apply brand voice, adapt content for platforms, or review content for brand alignment.

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Sourcejamesgray007/hoai-course

Added on2026-02-09

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SKILL.md Content

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Brand Guidelines

Apply consistent brand voice, tone, and style across all written content while adapting appropriately for each platform.

Before Writing

Always read the brand profile first: Check

assets/brand-profile.md

for the specific brand's voice, tone, messaging pillars, and style rules. If no brand profile exists, ask the user to provide brand guidelines or help them create one using the template.

Core Framework

1. Voice (WHO the brand is)

Voice is the brand's personality—consistent across all content.

Voice dimensions to consider:

Formal ↔ Casual: How structured is the language?
Serious ↔ Playful: Is humor appropriate?
Technical ↔ Accessible: What's the expertise level?
Reserved ↔ Enthusiastic: How much energy?
Traditional ↔ Innovative: How cutting-edge?

2. Tone (HOW the brand speaks in context)

Tone adapts to situation while staying true to voice.

Tone shifts by context:

Celebrating wins → More enthusiastic
Addressing problems → More empathetic
Teaching → More patient and clear
Thought leadership → More authoritative
Community building → More warm and inclusive

3. Messaging Pillars (WHAT the brand talks about)

Core themes that anchor all content:

Primary topics and expertise areas
Values and beliefs to reinforce
Stories and proof points to reference
Phrases and language to use/avoid

4. Style Rules (Mechanics)

Consistent formatting and language choices:

Capitalization conventions
Punctuation preferences
Terminology and word choices
Formatting patterns

Applying Guidelines to Content

Step 1: Identify Context

What platform is this for?
What's the content goal? (educate, inspire, convert, engage)
Who's the specific audience?
What's the emotional context?

Step 2: Adapt for Platform

See

references/platforms.md

for platform-specific guidance on:

LinkedIn (professional thought leadership)
Substack (long-form newsletter)
X/Twitter (concise, conversational)

Step 3: Write with Voice

Apply brand voice dimensions:

Use vocabulary consistent with formality level
Match energy and enthusiasm level
Maintain expertise positioning
Reflect brand personality

Step 4: Check Messaging Alignment

Ensure content:

Supports at least one messaging pillar
Uses approved terminology
Avoids prohibited language
Reinforces brand values

Step 5: Apply Style Rules

Follow capitalization conventions
Use correct punctuation style
Apply formatting patterns
Check terminology consistency

Content Review Checklist

Before finalizing any content, verify:

Voice

Does this sound like the brand?
Is the formality level appropriate?
Is the energy/enthusiasm right?

Tone

Is the tone appropriate for this context?
Does it match the content's purpose?

Messaging

Does it support brand messaging pillars?
Are we using approved terminology?
Does it reinforce brand values?

Style

Capitalization follows guidelines?
Punctuation is consistent?
Formatting matches brand patterns?

Platform

Adapted appropriately for the platform?
Meets platform best practices?
Right length and format?

References

```
references/platforms.md
```
- Platform-specific adaptation guidelines
```
assets/brand-profile.md
```
- Template for defining brand guidelines (customize this)

Quick Adaptation Guide

Element	LinkedIn	Substack	X
Length	150-300 words	500-2000 words	280 chars or threads
Tone	Professional, authoritative	Personal, in-depth	Conversational, punchy
Format	Short paragraphs, bullets	Headers, sections	Single thought or thread
Hashtags	3-5 at end	None	1-2 relevant
CTAs	Questions, saves	Subscribe, share	Repost, reply