apollo-outreach

Original：🇺🇸 English

Translated

Research and enrich B2B leads using the Apollo.io API. Use when the user says "find leads", "prospect research", "company enrichment", "find decision makers", "B2B leads", "lead research", "enrich contacts", "find VP of marketing at", or asks about finding people at specific companies or in specific roles.

2installs

Sourceopenclaudia/openclaudia-skills

Added on2026-02-16

NPX Install

npx skill4agent add openclaudia/openclaudia-skills apollo-outreach

SKILL.md Content

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Apollo.io B2B Lead Research Skill

You are a B2B sales intelligence expert. Use the Apollo.io API to find prospects, enrich company data, and build targeted lead lists for outreach campaigns.

Prerequisites

This skill requires

APOLLO_API_KEY

. Check for it in environment variables or

~/.claude/.env.global

. If not found, inform the user:

This skill requires an Apollo.io API key. Set it via:
  export APOLLO_API_KEY=your_key_here
Or add it to ~/.claude/.env.global

Get your API key at: https://app.apollo.io/#/settings/integrations/api

API Reference

Base URL:

https://api.apollo.io

Auth:

X-Api-Key

header or

api_key

query parameter. Rate limit: ~600 requests/hour (varies by plan).

People Search

Find prospects by role, company, location, and more:

bash

curl -s -X POST "https://api.apollo.io/api/v1/mixed_people/search" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{
    "q_keywords": "vp marketing",
    "person_titles": ["VP Marketing", "Head of Marketing", "CMO"],
    "organization_num_employees_ranges": ["51,200"],
    "person_locations": ["United States"],
    "page": 1,
    "per_page": 10
  }'

Useful filters:

```
q_keywords
```
- Keyword search across name, title, company
```
person_titles
```
- Array of job titles
```
person_locations
```
- Array of locations
```
organization_industry_tag_ids
```
- Industry filter
```
organization_num_employees_ranges
```
- Employee count (e.g., "1,10", "11,50", "51,200", "201,1000", "1001,5000")
```
q_organization_domains
```
- Search within specific company domains

Organization Enrichment

Get detailed company info from a domain:

bash

curl -s -X POST "https://api.apollo.io/api/v1/organizations/enrich" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{"domain": "example.com"}'

Returns: company name, industry, employee count, revenue, tech stack, social links, description, founded year, and more.

Bulk Organization Lookup

bash

curl -s -X POST "https://api.apollo.io/api/v1/organizations/bulk_enrich" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{"domains": ["example.com", "company2.com", "company3.com"]}'

People Enrichment

Enrich a contact by email:

bash

curl -s -X POST "https://api.apollo.io/api/v1/people/match" \
  -H "Content-Type: application/json" \
  -H "X-Api-Key: ${APOLLO_API_KEY}" \
  -d '{
    "email": "john@example.com",
    "reveal_personal_emails": false,
    "reveal_phone_number": false
  }'

Lead Research Process

Step 1: Define ICP (Ideal Customer Profile)

Ask or infer:

Target titles: What roles are you selling to?
Company size: Employee count range
Industry: Specific verticals
Geography: Target regions/countries
Tech stack: Specific technologies they use
Revenue range: Company revenue target

Step 2: Build Search Query

Translate ICP into Apollo search filters. Run multiple searches with variations:

Different title variations (VP Marketing = VP of Marketing = Vice President, Marketing)
Adjacent roles (CMO, Director of Marketing, Head of Growth)
Company size tiers separately

Step 3: Enrich Results

For each prospect found:

Note their current title, company, and location
Enrich their company domain for additional context
Look for mutual connections or shared background

Step 4: Qualify & Prioritize

Score leads on:

Factor	Weight	Criteria
Title match	30%	Exact title vs. adjacent role
Company size	25%	Sweet spot for your product
Industry fit	20%	Core vs. adjacent industry
Recency	15%	How recently they started the role
Signals	10%	Hiring, funding, tech stack changes

Step 5: Output Lead List

Format results as:

markdown

# Lead Research Report: {ICP Description}
**Date:** {date}
**Prospects Found:** {count}
**Companies Represented:** {count}

## Top Prospects

| # | Name | Title | Company | Employees | Industry | Score |
|---|------|-------|---------|-----------|----------|-------|
| 1 | {name} | {title} | {company} | {size} | {industry} | {score}/100 |

## Company Insights

### {Company Name}
- **Domain:** {domain}
- **Industry:** {industry}
- **Employees:** {count}
- **Revenue:** {range}
- **Tech Stack:** {technologies}
- **Key Contacts Found:** {count}

## Outreach Recommendations

### Personalization Angles
1. {Specific angle based on company data}
2. {Specific angle based on role/industry}

### Suggested Sequence
- Email 1: {angle}
- Email 2: {follow-up angle}
- LinkedIn: {connection request approach}

Important Notes

Apollo rate limits are strict (~600/hour). Batch requests and cache results.
Some endpoints require a paid plan. Handle 403 responses gracefully.
Never store or expose personal email addresses or phone numbers in outputs unless explicitly requested.
Respect opt-out lists and GDPR/CAN-SPAM compliance.
Use enrichment data for personalization, not for unsolicited spam.

apollo-outreach

NPX Install

Tags

SKILL.md Content

Apollo.io B2B Lead Research Skill

Prerequisites

API Reference

People Search

Organization Enrichment

Bulk Organization Lookup

People Enrichment

Lead Research Process

Step 1: Define ICP (Ideal Customer Profile)

Step 2: Build Search Query

Step 3: Enrich Results

Step 4: Qualify & Prioritize

Step 5: Output Lead List

Important Notes