Writing Social — Orchestrator

Purpose

When to Use

• User asks to write social content without specifying a platform
• User asks for a content calendar or batch of social posts across platforms
• User asks for multi-platform content repurposing
• User says "write me a social post" or "create some content"

Do NOT Use For

• Platform-specific requests (use aios-writing-linkedin, aios-writing-twitter, etc.)
• Blog posts or long-form (use writing-blog)
• Email sequences (use writing-email)
• Ad copy for paid campaigns (use writing-ads)

Context Loading

Always Read (Before Every Post)

1. companies/claim-supply/brand.md

   — positioning, differentiators, personality

2. companies/claim-supply/audiences.md

   — who we write for

3. companies/claim-supply/voice-and-tone.md

   — how we sound, words to use/avoid

4. companies/claim-supply/content-strategy.md

   — pillars, platform rules, content mix

Read If Relevant

1. companies/claim-supply/goals.md

   — align with current objectives

2. companies/claim-supply/calendar.md

   — timely topics or blackout periods

3. companies/claim-supply/products.md

   — if referencing a specific product/service

4. companies/claim-supply/founder.md

   — if writing as/about the founder

5. companies/claim-supply/competitors.md

   — if writing competitive content

Always Reference

1. shared/platform-specs.md

   — character limits, image sizes, posting rules

2. shared/compliance-rules.md

   — legal disclaimers, TCPA, ABA rules

3. shared/writing-rules.md

   — universal writing standards

Deduplication Check

1. Query Supabase

   content_log

   — last 14 days
2. Query Supabase

   publishing_queue

   — what is already planned

Process

Step 1: Determine Platform

• LinkedIn → use aios-writing-linkedin
• Twitter/X → use aios-writing-twitter
• Instagram → use aios-writing-instagram
• Facebook → use aios-writing-facebook
• Threads → use aios-writing-threads

• Generate one post per platform using platform-specific skills
• Cycle through content pillars: Pillar 1 (30%), Pillar 2 (25%), Pillar 3 (25%), Pillar 4 (20%)
• Alternate audiences across posts

Step 2: Batch / Calendar Mode

• Ask for timeframe (1 week, 2 weeks, 1 month)
• Distribute across platforms per content-strategy.md allocation
• Balance content pillars and audiences
• Output as a table with date, platform, pillar, audience, topic

Step 3: Apply Shared Quality Gates

Voice Check

• Does this sound like the brand? Compare against voice-and-tone.md examples
• Are any words to avoid present? Remove them
• Does the post challenge the industry/system, not the reader?
• Is the CTA an invitation, not a command?

Audience Check

• Written for the target audience, not a general audience?
• Addresses their pain points from audiences.md?
• Would this audience find it valuable or shareable?

Strategy Check

• Aligns with a content pillar from content-strategy.md?
• Content mix balance maintained?
• Clear CTA or takeaway?

Data Integrity Check

• Every statistic sourced or qualified
• No unsourced percentage or multiplier claims stated as fact
• Proprietary data labeled as such

Compliance Check

• No false or misleading claims
• No guaranteed outcomes or settlement amounts
• Appropriate disclaimers for legal services
• No real lead/client data exposed
• Compliant with ABA Model Rules

Writing Quality Check

• Strong opening hook?
• Every sentence earns its place?
• Active voice? Specific over vague? No filler?

Output Format

References

• references/hook-patterns.md

  — proven opening hooks

• references/post-templates.md

  — platform-specific structure templates

• shared/platform-specs.md

  — character limits, image sizes

• shared/compliance-rules.md

  — legal and regulatory rules

• shared/writing-rules.md

  — universal writing standards