ads-tiktok

Original：🇺🇸 English

Translated

TikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smart+", or "TikTok campaign".

2installs

Sourceagricidaniel/claude-ads

Added on2026-03-06

NPX Install

npx skill4agent add agricidaniel/claude-ads ads-tiktok

SKILL.md Content

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TikTok Ads Deep Analysis

Process

Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)
Read
```
ads/references/tiktok-audit.md
```
for full 25-check audit
Read
```
ads/references/benchmarks.md
```
for TikTok-specific benchmarks
Read
```
ads/references/platform-specs.md
```
for creative specifications
Read
```
ads/references/scoring-system.md
```
for weighted scoring algorithm
Evaluate all applicable checks as PASS, WARNING, or FAIL
Calculate TikTok Ads Health Score (0-100)
Generate findings report with action plan

What to Analyze

Creative Quality (30% weight)

≥6 creatives per ad group (T05) — Critical
All video 9:16 vertical 1080x1920 (T06) — Critical
Native-looking content, not corporate/polished (T07)
Hook in first 1-2 seconds (T08)
No creative active >7 days with declining CTR (T09)
Spark Ads tested: ~3% CTR vs ~2% standard (T10)
TikTok Shop integration for e-commerce (T20)
Video Shopping Ads tested (T21)
Caption SEO with high-intent keywords (T22)
Trending audio used (sound-on platform) (T23)
Custom CTA button, not default (T24)
Safe zone compliance: X:40-940, Y:150-1470 (T25)

Technical Setup (25% weight)

TikTok Pixel installed and firing on all pages (T01)
Events API + ttclid passback active (T02)
Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)
Advanced matching parameters configured

Bidding & Budget (20% weight)

Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)
Daily budget ≥50x target CPA per ad group (T12)
Learning phase: ≥50 conversions per 7 days per ad group (T13)
No edits during learning phase (resets learning)

Structure & Settings (15% weight)

Separate campaigns for prospecting vs retargeting (T03)
Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)
Search Ads Toggle enabled (T14)
Placement selection reviewed: TikTok, Pangle, etc. (T15)
Dayparting aligned with audience activity (T16)

Performance (10% weight)

CTR ≥1.0% for in-feed ads (T17)
CPA within target, 3x Kill Rule applies (T18)
Average video watch time ≥6 seconds (T19)

Creative-First Strategy

TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding drive most performance, TikTok success depends primarily on creative quality.

What Makes a TikTok Ad Work

Native feel: looks like organic content, not a polished ad
Sound-on: 93% of TikTok is consumed with sound (never run silent)
Fast hooks: capture attention in 1-2 seconds or lose the viewer
Trend alignment: use trending sounds, formats, and editing styles
UGC style: user-generated content outperforms studio content
Vertical only: 9:16 is non-negotiable (no letterboxed horizontal)

Creative Testing Framework

Test 3-5 hooks per winning concept
Rotate creatives every 5-7 days (fatigue sets in fast)
Kill underperformers after 3 days if CTR <0.5%
Scale winners by duplicating (not increasing budget on same ad)
Repurpose winning concepts, not assets (fresh footage, same angle)

Safe Zone

All critical text, logos, and CTAs must be within the safe zone:

┌──────────────────────┐
│   UNSAFE (status)    │  Y: 0-150px
├──────────────────────┤
│                 │UNSA│
│                 │FE  │
│   SAFE ZONE     │icon│  X: 40-940px
│   900×1320px    │    │  Y: 150-1470px
│                 │    │
│                 │    │  Right 140px: like/comment/share
├──────────────────────┤
│   UNSAFE (caption)   │  Y: 1470-1920px
└──────────────────────┘

TikTok Shop Assessment

If e-commerce, evaluate TikTok Shop setup:

Product catalog connected and synced
Product detail pages complete (images, descriptions, reviews)
Video Shopping Ads linking to in-app checkout
Shop tab on TikTok profile configured
Affiliate program active (if applicable)
Shop CVR benchmark: >10% (significantly higher than standard landing page)

Smart+ Campaigns

42% of advertisers have adopted Smart+ (TikTok's automated campaign type)
Average ROAS: 1.41-1.67
Best for: e-commerce with product feed, app installs
Evaluate: is the advertiser testing Smart+ alongside manual campaigns?
Compare Smart+ performance vs manual for same objectives

TikTok Context

Setting	Value
CPM	40-60% cheaper than Meta
Spark Ads CTR	~3% (vs ~2% standard)
Smart+ adoption	42% of advertisers
Smart+ ROAS	1.41-1.67
Shop CVR	>10%
Available markets	11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR)

Key Thresholds

Metric	Pass	Warning	Fail
CTR (in-feed)	≥1.0%	0.5-1.0%	<0.5%
Creatives per ad group	≥6	3-5	<3
Video watch time	≥6s	3-6s	<3s
Learning conversions	≥50/week	30-50/week	<30/week
Daily budget	≥50x CPA	20-49x CPA	<20x CPA
Creative age (declining)	<7 days	7-14 days	>14 days

Output

TikTok Ads Health Score

TikTok Ads Health Score: XX/100 (Grade: X)

Creative Quality:  XX/100  ████████░░  (30%)
Technical Setup:   XX/100  ██████████  (25%)
Bidding & Budget:  XX/100  ███████░░░  (20%)
Structure:         XX/100  █████░░░░░  (15%)
Performance:       XX/100  ████████░░  (10%)

Deliverables

```
TIKTOK-ADS-REPORT.md
```
— Full 25-check findings with pass/warning/fail
Creative scorecard per ad (hook quality, safe zone, native feel)
Smart+ vs manual performance comparison
TikTok Shop readiness assessment (if e-commerce)
Quick Wins sorted by impact