Total 55,344 skills, Marketing & Growth has 2677 skills
Showing 12 of 2677 skills
When the user wants to define PLG metrics, build a growth dashboard, or set KPI targets -- including activation rate, free-to-paid conversion, NRR, or North Star metric. Also use when the user says "PLG dashboard," "growth KPIs," "metric definitions," or "PLG benchmarks." For activation-specific metrics, see activation-metrics. For analytics setup, see product-analytics.
The art and science of engineering word-of-mouth growth. Viral marketing isn't about luck—it's about deeply understanding why people share and building mechanics that make sharing natural, valuable, and irresistible. This skill covers viral loops, referral programs, social mechanics, share triggers, and growth engineering. True virality comes from building products so good that people can't help but tell others—then making that telling effortless. Use when "viral, referral, invite, share, word of mouth, k-factor, network effect, growth loop, spread, organic growth, tell a friend, refer, viral, referral, growth, sharing, word-of-mouth, network-effects, organic, loops" mentioned.
Score content against GEO optimization criteria. Triggers on "score this", "rate content", "GEO score", "how does this rank", "evaluate content", "content score".
Posts business news, reports, and insights to Twitter/X with intelligent formatting, thread support, and media attachments
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
Build and execute a content marketing strategy for a solopreneur business. Use when planning what content to create, deciding on content formats and channels, building a content calendar, measuring content performance, or systematizing content production. Covers audience research for content, content pillars, distribution strategy, repurposing workflows, and metrics. Trigger on "content strategy", "content marketing", "what content should I create", "content plan", "content calendar", "content ideas", "content distribution", "grow through content".
Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.
Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.
SEO Specialist. Use this for Search Engine Optimization, Generative Engine Optimization (GEO), and schema markup.
Use this skill to create marketing copy, ad copy, product descriptions, and sales content. Triggers: "write copy", "marketing copy", "ad copy", "product description", "sales page", "landing page copy", "email copy", "tagline", "headline", "slogan", "brand copy", "website copy", "social copy", "campaign copy" Outputs: Copy variations, headlines, body copy, CTAs across multiple formats.
Diagnose book marketing copy problems and generate platform-optimized blurbs, descriptions, taglines, and query pitches. Use when marketing copy feels weak, when descriptions aren't converting, or when starting marketing from scratch.
Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.