Total 30,695 skills, Marketing & Growth has 1335 skills
Showing 12 of 1335 skills
Plan and execute launch marketing by producing a Launch Marketing Pack (launch brief, hook/sizzle, channel plan, PR outreach kit, internal readiness kit, execution checklist, measurement + experiment plan). Use for product launch, feature launch, go-to-market, GTM, announcement, and press outreach. Category: Marketing.
Build a content marketing program by producing a Content Marketing Plan Pack (content market fit brief, demand-validated SEO topic map, human voice + primary channel strategy, editorial calendar, content briefs, AI-assisted writing SOP, measurement plan). Use for content marketing, content strategy, blog, SEO, thought leadership, founder-led content.
Improve retention, churn, engagement, and activation by producing a Retention & Engagement Improvement Pack (diagnosis, aha moment definition, lever hypotheses, experiment backlog, measurement plan, 30/60/90 plan). Use for Growth teams.
Create a Brand Storytelling Pack (brand narrative, founder/origin story, five-second moment, channel scripts, building-in-public plan, Q&A bank). Use for brand story, founder story, origin story, narrative, pitch story, storytelling, and brand narrative. Category: Marketing.
Build a Community Building Pack (strategy, platform plan, programming calendar, ambassador program, governance, metrics, launch plan). Use for community building, community-led growth, developer community, user community, ambassador/champions programs, Discord/Slack/forum communities. Category: Marketing.
Create an Enterprise Deal Execution Pack (buying committee map + champion enablement, “no decision” prevention plan + mutual action plan, procurement/security packet, and POC-as-business-case plan + ROI model). Use for enterprise sales, procurement, security reviews, and enterprise pilots/POCs. Category: Sales & GTM.
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.
Design a sales compensation plan (OTE & pay mix, quotas & ramp, commission mechanics, and retention-aligned incentives) and produce a Sales Comp Plan Pack. Use for AE/SDR/AM comp plans, early sales hires, and GTM scaling. Category: Sales & GTM.
Create a Pricing Strategy Pack (value metric + willingness-to-pay plan, packaging & price-point options, self-serve vs sales-led thresholds, experiments, rollout + review cadence). Use for pricing, monetization, freemium, free trial, reverse trial, and packaging decisions. Category: Growth.
Measure product-market fit (PMF) and produce a PMF Measurement Pack (Sean Ellis “very disappointed” survey, retention/usage evidence, reference-customer signals, and an action plan). Use for growth teams assessing PMF, PMF drift, and launch readiness.
Polish and refine existing marketing copy for clarity, impact, and conversion
Convert long-form videos into short-form content for TikTok, YouTube Shorts, and Instagram Reels. Identifies viral moments, creates hooks, and adapts scripts for vertical format. Use when repurposing videos, creating Shorts from long videos, or planning multi-platform content.