Total 52,261 skills, Marketing & Growth has 2484 skills
Showing 12 of 2484 skills
Video ad creation with exact platform-specific specs for TikTok, Instagram, YouTube, Facebook, LinkedIn. Covers dimensions, duration limits, AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, tiktok ad, instagram ad, youtube ad, facebook ad, linkedin ad, video creative, ad specs, paid media, video marketing, ad production, reels ad, stories ad, pre roll, bumper ad
Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication
Create AI marketing videos for ads, promos, product launches, and brand content. Models: Veo, Seedance, Wan, FLUX for visuals, Kokoro for voiceover. Types: product demos, testimonials, explainers, social ads, brand videos. Use for: Facebook ads, YouTube ads, product launches, brand awareness. Triggers: marketing video, ad video, promo video, commercial, brand video, product video, explainer video, ad creative, video ad, facebook ad video, youtube ad, instagram ad, tiktok ad, promotional video, launch video
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.
When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions 'marketing loop,' 'recurring marketing workflow,' 'automate my marketing,' 'marketing on autopilot,' 'weekly marketing review,' 'ad fatigue check,' 'content refresh loop,' 'churn watch,' 'ranking drop alert,' 'always-on marketing,' 'marketing automation workflow,' or 'run this every week.' Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing.
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.
When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
Track reviews, ratings, sentiment, and brand mentions across Google Maps, Booking.com, TripAdvisor, Facebook, Instagram, YouTube, and TikTok. Use when user asks to monitor brand reputation, analyze reviews, track mentions, or gather customer feedback.
Track engagement metrics, measure campaign ROI, and analyze content performance across Instagram, Facebook, YouTube, and TikTok.
Turns a free 30-minute social media diagnostic into a business development tool — structuring the audit, framing findings to demonstrate expertise, and scripting the transition from free audit to paid engagement. Invoke when a consultant wants to offer a free audit as a lead generation technique, when preparing for a discovery meeting with a prospective client, or when converting an audit presentation into a paid proposal.