Total 50,503 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Polish and refine existing marketing copy for clarity, impact, and conversion
Convert long-form videos into short-form content for TikTok, YouTube Shorts, and Instagram Reels. Identifies viral moments, creates hooks, and adapts scripts for vertical format. Use when repurposing videos, creating Shorts from long videos, or planning multi-platform content.
Content web architecture framework. Use when diagnosing offer doc usage, content-to-conversion pathways, or why someone isn't getting sales despite traffic.
When the user wants to design, prioritize, or analyze growth experiments -- including A/B tests, hypothesis frameworks, ICE/RICE scoring, or growth sprints. Also use when the user says "A/B test," "experiment design," "growth sprint," "experiment prioritization," or "statistical significance." For analytics setup, see product-analytics. For growth modeling, see growth-modeling.
Calculate, understand, and improve the unit economics of a solopreneur business. Use when figuring out if the business is actually profitable per customer, when CAC or LTV numbers are needed, when evaluating whether a pricing or acquisition strategy is sustainable, or when making data-driven decisions about marketing spend and pricing. Covers CAC, LTV, payback period, contribution margin, and the feedback loops between them. Trigger on "unit economics", "CAC", "customer acquisition cost", "LTV", "lifetime value", "payback period", "is my business profitable", "contribution margin", "am I making money per customer", "should I spend more on marketing".
Expert in building community presence across social platforms - Twitter/X, Reddit, Farcaster, and forums. Covers platform-specific strategies, cross-platform coordination, and leveraging social for community growth. Use when "twitter community, reddit community, farcaster, forum community, social media community, twitter spaces, " mentioned.
Write persuasive copy for landing pages, emails, ads, sales pages, and marketing materials. Use when you need to write headlines, CTAs, product descriptions, ad copy, email sequences, or any text meant to drive action. Covers copywriting formulas (AIDA, PAS, FAB), headline writing, emotional triggers, objection handling in copy, and A/B testing. Trigger on "write copy", "copywriting", "landing page copy", "headline", "write a sales page", "ad copy", "email copy", "persuasive writing", "how to write [marketing text]".
Build and execute a content marketing strategy for a solopreneur business. Use when planning what content to create, deciding on content formats and channels, building a content calendar, measuring content performance, or systematizing content production. Covers audience research for content, content pillars, distribution strategy, repurposing workflows, and metrics. Trigger on "content strategy", "content marketing", "what content should I create", "content plan", "content calendar", "content ideas", "content distribution", "grow through content".
Query Google Search Console for SEO data - search queries, top pages, CTR opportunities, URL inspection, and sitemaps. Use when analyzing search performance, finding optimization opportunities, or checking indexing status.
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
Use when defining ABM tiers, scoring logic, and coverage rules.
Use to manage workflows, compliance, and measurement for customer references.