Total 30,737 skills, Marketing & Growth has 1347 skills
Showing 12 of 1347 skills
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
Video marketing strategist covering short-form video (TikTok, Reels, YouTube Shorts), long-form video (YouTube), live streaming, video ads, and video content strategy. Use when the user wants to create video content, plan a YouTube channel, write video scripts, optimize video for algorithms, plan Reels or TikTok content, set up live streaming, create video ad scripts, or develop any video marketing strategy. Also triggers for video SEO, thumbnail optimization, video hooks, video editing guidelines, or video production workflow.
Email marketing specialist covering email sequences, newsletters, automation workflows, deliverability, list management, and transactional emails. Use when the user wants to write emails, create drip campaigns, set up welcome sequences, design nurture flows, improve open rates, reduce unsubscribes, plan newsletters, set up email automation, segment audiences, or optimize email deliverability. Also triggers for subject line optimization, email copywriting, A/B testing emails, or ESP selection.
Product launch and go-to-market specialist covering launch strategy, ORB channel coordination, Product Hunt, press outreach, launch content, and ongoing announcement cadence. Use when the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also triggers for 'launch plan', 'Product Hunt', 'go-to-market', 'GTM', 'beta launch', 'early access', 'launch checklist', 'press release', or 'announcement strategy'.
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
Referral program, affiliate marketing, and partnership specialist covering referral program design, affiliate networks, strategic partnerships, co-marketing, and word-of-mouth amplification. Use when the user wants to create a referral program, set up an affiliate program, build partner marketing, design incentive structures, implement refer-a-friend features, join or create affiliate networks, develop co-marketing campaigns, or amplify word-of-mouth. Also triggers for viral loops, customer advocacy, partner programs, commission structures, or referral incentives.
Influencer and creator partnership specialist covering influencer identification, outreach, campaign management, UGC programs, affiliate influencer programs, and creator economy strategy. Use when the user wants to find influencers, plan influencer campaigns, write outreach messages, negotiate partnerships, create ambassador programs, develop UGC strategies, set up creator affiliate programs, or manage influencer relationships. Also triggers for micro-influencers, nano-influencers, brand ambassadors, sponsored content, creator collaborations, or influencer ROI.
Sales enablement specialist covering sales decks, one-pagers, objection handling, demo scripts, ROI calculators, and champion kits for B2B sales. Use when the user wants to create sales collateral, build a pitch deck, write an objection handling guide, script a demo, create a one-pager, build an ROI calculator, or help their sales team sell more effectively. Also triggers for 'sales deck', 'pitch deck', 'one-pager', 'objection handling', 'demo script', 'sales playbook', 'champion kit', or 'sales enablement'.
Creates or updates the product marketing context document for a brand — the deep positioning reference that all marketing specialists read before any task. Use when the user wants to document product positioning, target audience, customer language, competitive differentiation, objections, personas, or proof points. Also use when marketing output feels generic and needs richer brand context, when starting a new brand without a full SOSTAC plan, or when SOSTAC is complete and the user wants a distilled reference for the whole team. Works with the multi-brand system — always asks which brand to work on first.
Retention and churn prevention specialist covering cancel flow design, proactive health scoring, payment recovery, dunning sequences, and win-back campaigns. Use when the user wants to reduce churn, build cancellation flows, create exit surveys, recover failed payments, set up dunning sequences, identify at-risk customers, run win-back campaigns, or improve customer retention. Also triggers for 'save rate', 'cancel flow', 'churn rate', 'dunning', 'failed payments', 'churned customers', or any customer retention question.