Total 52,251 skills, Marketing & Growth has 2484 skills
Showing 12 of 2484 skills
Choose a landing page or sales funnel platform by working out the real total cost and lock-in for a specific case - comparing ClickFunnels, CartFlows, FunnelKit, systeme.io, GoHighLevel, Shopify apps, hand-rolled pages and self-hosted open-source options. Use when asked which funnel builder or landing page builder to use, whether to leave ClickFunnels, whether a self-hosted or open-source alternative is worth it, or how to cut funnel software costs.
Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.
Set up server-side conversion tracking so purchases are reported accurately to Facebook, TikTok, Google and Bing despite iOS restrictions, ad blockers and cookie loss. Use when conversions are under-reported, when platform-reported purchases do not match real orders, when asked about Conversions API / Events API / offline conversions / CAPI, click id passthrough (fbclid, ttclid, gclid, msclkid), or when ad optimization has degraded after tracking changes.
Design and implement one-click post-purchase upsells and downsells that raise average order value without hurting the main conversion rate. Use when asked to increase AOV, add an upsell, cross-sell or downsell after checkout, build a one-click upsell flow, monetize the thank-you page, or when someone asks how to make more revenue per customer from the same ad spend.
Create high-click-through YouTube thumbnails and vertical video covers through the Higgsfield CLI. Builds a truthful information-gap concept, preserves up to three referenced identities, supports logos and controlled variants, renders the main image with Nano Banana Pro, and applies focused Seedream edits. Use when: "make a YouTube thumbnail", "thumbnail for this video", "MrBeast-style cover", "Shorts cover", or "Instagram video cover". Chain after any video workflow once its truthful topic and visual direction are known. NOT for producing the video itself (use higgsfield-generate), product catalog photos (use higgsfield-product-photoshoot), or marketplace cards (use higgsfield-marketplace-cards).
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
SEO content brief creation with keyword research, search intent analysis, and content structure. Covers SERP analysis, heading hierarchy, word count targets, and internal linking strategy. Use for: content briefs, SEO writing, blog strategy, content planning, keyword targeting. Triggers: seo content brief, content brief, seo brief, keyword research, search intent, content strategy, blog brief, seo writing, content planning, keyword targeting, serp analysis, content outline, seo article, blog seo
Twitter/X thread writing with hook tweets, thread structure, and engagement optimization. Covers tweet formatting, character limits, media attachments, and posting strategies. Use for: Twitter threads, X posts, tweet storms, Twitter content, social media writing. Triggers: twitter thread, tweet thread, x thread, twitter post, tweet writing, thread creation, tweet storm, twitter content, x post, twitter writing, twitter hook, tweet formatting, thread structure
Multi-slide carousel design for Instagram, LinkedIn, and Twitter/X with layout rules and hooks. Covers slide structure, text hierarchy, swipe psychology, and platform-specific specs. Use for: carousel posts, Instagram carousels, LinkedIn carousels, slide posts, educational content. Triggers: carousel, instagram carousel, linkedin carousel, slide post, carousel design, swipe post, multi-image post, carousel template, educational carousel, carousel content, instagram slides, linkedin slides
Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner
B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story
LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth