Total 54,475 skills, Marketing & Growth has 2637 skills
Showing 12 of 2637 skills
RB2B platform help — Person-Level Website Visitor ID, Company-Level ID, Hot Pages, Hot Leads, Traffic Insights, Identity Resolution API, integrations. Use when you know companies visit your site but not which people, the RB2B pixel isn't identifying visitors, you need person-level ID not just company-level, Hot Pages aren't flagging high-intent visits, or you're comparing RB2B vs Clearbit Reveal for visitor identification. Do NOT use for visitor identification strategy across tools (use /sales-intent), enrichment strategy across tools (use /sales-enrich), building prospect lists across tools (use /sales-prospect-list), or lead scoring strategy (use /sales-lead-score).
Optimize content for AI search engines including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. Covers generative engine optimization (GEO), AI citability audits, content structuring for extraction, schema markup, bot access configuration, and monitoring. Use when optimizing for AI search, AI overviews, generative search, LLM visibility, semantic search, entity optimization, or when user mentions AI SEO, GEO, Perplexity citations, ChatGPT visibility, or AI-generated answers.
Research Xiaohongshu accounts from validated recent-post surfaces, then aggregate account-level content signals without pretending follower or bio metrics are available when the validated profile actor is empty.
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
Core principles of SEO including E-E-A-T, Core Web Vitals, technical foundations, content quality, and how modern search engines evaluate pages. This skill explains *why* SEO works, not how to execute specific optimizations.
Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself.
Lead generation system using quiz/assessment funnels (Scorecard Marketing). Use when creating landing pages for lead generation, quiz funnels, online assessments, questionnaires that qualify leads, or any "lead magnet" that collects data while providing value. Based on Daniel Priestley's methodology that converts 30-50% vs 3-10% for traditional PDF lead magnets.
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
Execute AdCP Signals Protocol operations with signal agents - discover audience signals using natural language and activate them on DSPs or sales agents. Use when users want to find targeting data, activate audience segments, or work with signal providers.
Manage email, SMS, and chat marketing with Brevo's all-in-one platform.