Total 30,768 skills, Marketing & Growth has 1347 skills
Showing 12 of 1347 skills
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use clay skill) or email writing (use cold-email skill).
Expert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Also triggers on "buying signals", "intent data", "signal scoring", "signal-based", "website visitors", "job change", "hiring signal", "funding signal", "competitor signal", "tech change", "content engagement", "RB2B", "Trigify", "Common Room", "Bombora", "intent signals", "warm outbound", "signal stacking", "visitor tracking", "signal tools", "GTM plays". Do NOT use for general list building without signal context (use list-building skill) or email writing (use cold-email skill).
Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.
SEO health check for any URL — analyzes meta tags, OG, JSON-LD, sitemap, robots.txt, SERP positions, and scores 0-100. Use when user says "check SEO", "audit this page", "SEO score", "check meta tags", or "SERP position". Do NOT use for generating landing content (use /landing-gen) or social media posts (use /content-gen).
Generate landing page content from PRD — hero section, features, A/B headline variants, CTA, and SEO meta tags. Use when user says "create landing page", "write landing copy", "hero section", "A/B headlines", or "landing content". Can scaffold actual pages for astro-static. Do NOT use for SEO auditing (use /seo-audit).
Generate social media content pack from PRD — LinkedIn post, Reddit answer draft, and Twitter/X thread. Use when user says "create content", "write LinkedIn post", "social media pack", "marketing copy", or "promotion content". Do NOT use for community thread responses (use /community-outreach) or video scripts (use /video-promo).
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of "surprise" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery
Takes raw campaign tracking data and generates a clean weekly status summary formatted for Slack, email, or a leadership meeting. This skill should be used when building a weekly campaign status update from spreadsheet data, generating a Slack-ready campaign summary, formatting campaign progress for a leadership meeting, turning a messy tracker into a status digest, creating a weekly roundup of creator campaign performance, summarizing campaign health across creators and platforms, preparing a Monday morning status post for your team channel, writing a campaign progress email for stakeholders, or condensing raw metrics into a scannable digest. For full ROI analysis, see campaign-roi-calculator-narrative-builder. For normalizing raw metrics first, see metrics-normalization-formatter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.