Total 54,152 skills, Marketing & Growth has 2614 skills
Showing 12 of 2614 skills
Pro tips for B2B list building - source mixing, enrichment workflow, template usage, and efficiency principles. Use when building prospect lists, optimizing data quality, or improving prospecting efficiency.
Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from icp-persona-builder output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.
Design multi-channel outbound cadences with timing, A/B testing, and content. Use when building a Salesloft cadence, building a Mailshake campaign, building a Smartlead campaign, building a Lemlist sequence, building a Yesware campaign, building a Mixmax sequence, building a Reply.io sequence, building a Woodpecker campaign, designing an outbound sequence, planning touchpoint timing, writing cadence emails, creating call scripts, A/B testing subject lines, optimizing sequence performance, or planning multi-channel outreach. Do NOT use for general outreach message writing (use /sales-outreach), marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).
Design, weight, and tune a lead scoring model for your sales funnel. Use when building a lead scoring system, defining MQL/SQL criteria, assigning point values to lead attributes, setting up scoring in your CRM or MAP, tuning conversion thresholds, or deciding which signals should trigger sales follow-up. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).
Customer.io platform help — customer engagement & marketing automation for behavior-based multi-channel messaging. Journeys (visual workflow builder with branching, delays, wait-untils), Campaigns (segment/event/date-triggered), Transactional Messages (API-triggered email, push, SMS), Segmentation (data-driven auto-updating and manual/static), Multi-channel (email, SMS via Twilio, push iOS/Android/web, in-app, WhatsApp), Data Pipelines (primary ingestion API, reverse ETL), Custom Objects, Ad Audience Sync (Google, Facebook, Instagram, YouTube), Design Studio (drag-and-drop email editor), A/B & cohort testing, Broadcasts (one-time/scheduled/API-triggered), Webhooks in workflows, and Analytics with AI-powered insights. Use when asking 'how do I do X in Customer.io', building behavior-triggered automation, setting up transactional messaging via Customer.io, configuring segments or journeys, integrating Customer.io Data Pipelines, or working with the Track/App/Transactional APIs. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), or email open/click tracking strategy (use /sales-email-tracking).
When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,' 'platform differences,' 'adapt my content,' or 'which platform should I focus on.' For overall content strategy, see content-strategy-sms. For writing posts, see post-writer-sms.
Flodesk integration. Manage Users, Subscribers, Emails, Workflows. Use when the user wants to interact with Flodesk data.
When the user wants to find blog keywords, do keyword research for SEO, or build a keyword list for content. Use when the user mentions "keyword research," "blog keywords," "find keywords," "what should I blog about," "keyword ideas," "long-tail keywords," "striking distance keywords," "keyword gap," "content gap analysis," "competitor keywords," "keyword difficulty," "search volume," "topic clusters," "pillar content keywords," "keyword list," or "what are people searching for." Outputs a ranked JSONL keyword list for downstream content creation. For writing content strategy, see content-strategy. For SEO audits, see seo-audit. For AI search optimization, see ai-seo.
SEO & Content Marketing command suite for keyword research, content audits, SERP analysis, technical SEO, and content strategy workflows
Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.
Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.
Server-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM, server-side tagging, CAPI, Conversions API, CAPI Gateway, Meta Conversions API, event deduplication, event_id, pixel debug, pixel health, Pixel/CAPI audit, first-party tracking, iOS 14.5 recovery, or server-side hit ratio.