Total 54,152 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine.
Apply Kahneman and Thaler's behavioral economics principles to marketing—understand how customers actually make decisions and design experiences that work with human psychology, not against it. Use when: **Improve conversion rates** by removing friction and applying behavioral nudges; **Design pricing pages** that guide customers toward optimal choices; **Write copy that resonates** with how people actually process information; **Create urgency and scarcity** that feels authentic, not manipul...
When the user wants to write a social media post for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'write a post,' 'draft a post,' 'LinkedIn post,' 'tweet,' 'Threads post,' 'Bluesky post,' 'social media post,' 'help me write,' or shares a topic and wants it turned into a post. For multi-part content, see thread-writer-sms. For carousels, see carousel-writer-sms. For opening lines specifically, see hook-writer-sms.
Pro tips for B2B list building - source mixing, enrichment workflow, template usage, and efficiency principles. Use when building prospect lists, optimizing data quality, or improving prospecting efficiency.
Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from icp-persona-builder output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.
Design multi-channel outbound cadences with timing, A/B testing, and content. Use when building a Salesloft cadence, building a Mailshake campaign, building a Smartlead campaign, building a Lemlist sequence, building a Yesware campaign, building a Mixmax sequence, building a Reply.io sequence, building a Woodpecker campaign, designing an outbound sequence, planning touchpoint timing, writing cadence emails, creating call scripts, A/B testing subject lines, optimizing sequence performance, or planning multi-channel outreach. Do NOT use for general outreach message writing (use /sales-outreach), marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).
Design, weight, and tune a lead scoring model for your sales funnel. Use when building a lead scoring system, defining MQL/SQL criteria, assigning point values to lead attributes, setting up scoring in your CRM or MAP, tuning conversion thresholds, or deciding which signals should trigger sales follow-up. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).
Customer.io platform help — customer engagement & marketing automation for behavior-based multi-channel messaging. Journeys (visual workflow builder with branching, delays, wait-untils), Campaigns (segment/event/date-triggered), Transactional Messages (API-triggered email, push, SMS), Segmentation (data-driven auto-updating and manual/static), Multi-channel (email, SMS via Twilio, push iOS/Android/web, in-app, WhatsApp), Data Pipelines (primary ingestion API, reverse ETL), Custom Objects, Ad Audience Sync (Google, Facebook, Instagram, YouTube), Design Studio (drag-and-drop email editor), A/B & cohort testing, Broadcasts (one-time/scheduled/API-triggered), Webhooks in workflows, and Analytics with AI-powered insights. Use when asking 'how do I do X in Customer.io', building behavior-triggered automation, setting up transactional messaging via Customer.io, configuring segments or journeys, integrating Customer.io Data Pipelines, or working with the Track/App/Transactional APIs. Do NOT use for general email marketing strategy (use /sales-email-marketing), cross-platform email deliverability (use /sales-deliverability), or email open/click tracking strategy (use /sales-email-tracking).
When the user wants platform-specific tactical guidance for LinkedIn, Twitter/X, Threads, or Bluesky. Also use when the user mentions 'LinkedIn strategy,' 'Twitter strategy,' 'Threads strategy,' 'Bluesky strategy,' 'algorithm,' 'what works on LinkedIn,' 'cross-posting,' 'platform differences,' 'adapt my content,' or 'which platform should I focus on.' For overall content strategy, see content-strategy-sms. For writing posts, see post-writer-sms.
Flodesk integration. Manage Users, Subscribers, Emails, Workflows. Use when the user wants to interact with Flodesk data.
When the user wants to find blog keywords, do keyword research for SEO, or build a keyword list for content. Use when the user mentions "keyword research," "blog keywords," "find keywords," "what should I blog about," "keyword ideas," "long-tail keywords," "striking distance keywords," "keyword gap," "content gap analysis," "competitor keywords," "keyword difficulty," "search volume," "topic clusters," "pillar content keywords," "keyword list," or "what are people searching for." Outputs a ranked JSONL keyword list for downstream content creation. For writing content strategy, see content-strategy. For SEO audits, see seo-audit. For AI search optimization, see ai-seo.
Strategic go-to-market partner that recommends channels, validates strategy with the user, and generates only the assets that matter. Use when a user has a validated business idea and needs tailored GTM strategy, not generic marketing assets.