Total 54,069 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Use when planning programs, rituals, and response frameworks for owned or partner communities.
Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.
Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Takes a campaign brief and submitted creator content description and produces a structured pass/fail checklist against every brief requirement. This skill should be used when checking if creator content matches the brief, reviewing influencer deliverables against requirements, auditing submitted content for brief compliance, verifying a creator hit all the brief requirements, running a content QA check before approval, comparing a draft to the original brief, grading content against campaign specifications, or reviewing creator submissions before giving approval. For converting raw feedback into a polished revision request to send to a creator, see content-approval-feedback-formatter. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy."
When the user wants to submit a product to directories, launch platforms, curated lists, or app stores. Reads product-marketing-context.md when present and generates ready-to-paste submission content per platform. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "product info for directory," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "submit to directory," "launch on Product Hunt," "navigation site," or "product directory."
Build a LinkedIn content system for thought leadership. Use when someone needs to establish authority, attract inbound leads, or build a consistent content presence. Covers positioning, content pillars, formats, and posting rhythm.
Use when building private domain traffic on Xiaohongshu, converting followers to WeChat, managing customer communities, executing private traffic marketing strategies, or nurturing long-term customer relationships
Use when improving follower retention on Xiaohongshu, reducing follower churn, increasing content engagement, building loyal community, or turning casual followers into loyal fans