Total 30,743 skills, Marketing & Growth has 1347 skills
Showing 12 of 1347 skills
Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
Digital marketing agency coordinator and brand manager. Use this skill when the user wants to work on marketing for any brand — planning campaigns, creating content, optimizing channels, running ads, improving SEO, email marketing, social media, guerrilla marketing, or any marketing-related task. Also use when the user mentions SOSTAC, marketing plan, brand strategy, campaign management, marketing team, or wants to start marketing for a new product/brand. This is the entry point for all marketing work — always trigger this first for any marketing-related request, even if the user doesn't explicitly ask for 'the agency'.
Community building and management specialist covering Discord, Slack, Circle, Skool, Facebook Groups, Reddit, forums, and community-led growth strategy. Use when the user wants to build a community, manage an online community, create engagement programs, develop community-led growth, plan community events, moderate communities, or turn customers into advocates. Also triggers for customer communities, brand communities, community engagement, member retention, community metrics, or community-led acquisition.
SEO specialist skill covering technical SEO, content SEO, local SEO, link building, and AI search optimization (GEO). Use when the user wants to improve search rankings, audit SEO, create SEO content, fix technical SEO issues, optimize for Google AI Overviews, build backlinks, do keyword research, improve site speed, optimize schema markup, or any search engine related marketing task. Also triggers for questions about organic search traffic, SERP rankings, or search visibility.
Applies behavioral science, cognitive biases, and psychological principles to marketing strategy, copy, pricing, and conversion optimization. Use when the user wants to improve persuasion in their copy, apply mental models to marketing decisions, understand why customers behave as they do, use psychology to improve conversion rates, or make any marketing more effective using behavioral science. Also triggers for 'loss aversion', 'social proof', 'scarcity', 'cognitive bias', 'Cialdini', 'Jobs to Be Done', 'behavioral design', or 'why do customers not buy'.
Marketing analytics specialist covering tracking setup, dashboards, reporting, attribution modeling, A/B testing and experiment design, conversion optimization, and data-driven decision making. Use when the user wants to set up analytics tracking, create dashboards, build reports, implement conversion tracking, design or set up A/B tests, calculate sample sizes, write test hypotheses, analyze campaign performance, set up attribution models, audit existing analytics, or make data-driven marketing decisions. Also triggers for GA4, Google Tag Manager, UTM parameters, conversion rates, marketing ROI, funnel analysis, cohort analysis, sample size calculation, ICE scoring, experiment roadmap, or any marketing measurement question.
Video marketing strategist covering short-form video (TikTok, Reels, YouTube Shorts), long-form video (YouTube), live streaming, video ads, and video content strategy. Use when the user wants to create video content, plan a YouTube channel, write video scripts, optimize video for algorithms, plan Reels or TikTok content, set up live streaming, create video ad scripts, or develop any video marketing strategy. Also triggers for video SEO, thumbnail optimization, video hooks, video editing guidelines, or video production workflow.
Email marketing specialist covering email sequences, newsletters, automation workflows, deliverability, list management, and transactional emails. Use when the user wants to write emails, create drip campaigns, set up welcome sequences, design nurture flows, improve open rates, reduce unsubscribes, plan newsletters, set up email automation, segment audiences, or optimize email deliverability. Also triggers for subject line optimization, email copywriting, A/B testing emails, or ESP selection.
Product launch and go-to-market specialist covering launch strategy, ORB channel coordination, Product Hunt, press outreach, launch content, and ongoing announcement cadence. Use when the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also triggers for 'launch plan', 'Product Hunt', 'go-to-market', 'GTM', 'beta launch', 'early access', 'launch checklist', 'press release', or 'announcement strategy'.
Digital PR and outreach specialist covering media relations, press releases, journalist outreach, HARO/Connectively, digital PR campaigns for link building, crisis communications, brand reputation management, and thought leadership placement. Use when the user wants to get media coverage, write press releases, pitch journalists, build backlinks through PR, manage a brand crisis, respond to negative press, get featured in publications, or build brand authority through earned media. Also triggers for media kits, press pages, spokesperson preparation, or brand reputation.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.