Total 54,003 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Design a conversion loop for a one-person company from reach to lead capture to purchase. Use when Codex needs to explain conversion concepts when needed, verify MVP prerequisites, ask one question at a time, present multiple conversion-path options, and write user-confirmed outputs into `opc-doc/`.
Use this skill when running SEO audits, optimizing for AI search engines (AI Overviews, ChatGPT, Perplexity), generating schema markup, diagnosing traffic drops, fixing Core Web Vitals, managing site migrations, or building keyword strategies. Runs scored full-site audits (0-100 Health Score) across 21 modules including technical SEO, E-E-A-T, hreflang, and programmatic SEO. Three modes: Audit, Plan, Execute. NOT for PPC/Ads, social media management, or generic marketing strategy unrelated to organic search.
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Zoomd platform help — mobile user acquisition across 600+ media sources, mobile DSP with real-time bidding, creator-generated content (CGC), Albert.ai autonomous campaign optimization, and Digital 360 performance marketing. Use when app install costs (CPI/CPA) are too high and you need multi-channel optimization, you want to manage UA campaigns across Meta/Google/TikTok/programmatic from one dashboard, mobile DSP campaigns aren't scaling or hitting ROAS targets, you need creator content for app marketing, Albert.ai isn't optimizing as expected, or you're comparing Zoomd with other mobile UA platforms. Do NOT use for web retargeting or display ads (use /sales-retargeting or /sales-adroll), B2B account-based advertising (use /sales-b2b-advertising).
trendHERO platform help — Instagram influencer analytics (95M+ profiles, 20+ filters), Account Quality Score (AQS 1-100, fake follower detection), Audience Analysis, Daily Tracking, Ads Database (10M+ posts), Audience Overlap, REST API (Bearer auth, webhooks). Covers discovery search, AQS interpretation, audience vetting, tracking setup, ads database research, API integration, and pricing (Free/Lite/Pro/Advanced). Use when you suspect an influencer has fake followers, trendHERO search results aren't matching your niche, you need to monitor an influencer's metrics over time, you want to see which influencers your competitors are using, the trendHERO API isn't working as expected, you're unsure which trendHERO plan fits your budget, or you're deciding between trendHERO, HypeAuditor, and Heepsy. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing), TikTok marketing (use /sales-tiktok-marketing), gaming influencer marketing (use /sales-gaming-marketing), or ad campaigns (use /sales-retargeting).
AI citation readiness audit ONLY (does not touch Google rankings, use blog-rewrite for combined Google+AI work). Use whenever the user wants their content to rank in ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. AI citation optimization audit scoring blog posts for ChatGPT, Perplexity, and Google AI Overview citability. Evaluates passage-level citability, Q&A formatting, entity clarity, structured data, and AI crawler accessibility. Generates citation capsules and a 0-100 AI Citation Readiness score. Use when user says "geo", "ai citation", "ai optimization", "citation audit", "aeo", "perplexity optimization", "chatgpt citation".
Audits whether an ASIN is indexed for its top 30 target keywords on Amazon search. Builds a heatmap and diagnoses root cause per missing keyword. A listing can be live but invisible for 40% of its target terms, this finds the gap. Use when a user asks about indexation, why their ASIN does not show up, or organic ranking failure. Trigger phrases: "Amazon indexation check", "ASIN not ranking", "indexed keywords", "why isn't my listing showing up". Works with zero tools.
Build a complete Amazon product launch plan. the 30-day runway from go-live to established rank. Sequences the pre-launch checklist, the review ramp, the ad and deal cadence, the price strategy, and the daily and weekly milestones that turn a new listing into a ranking product. Use when a user asks how to launch a product on Amazon, a launch plan, a launch strategy, a launch checklist, a product launch timeline, or how to rank a new product. Trigger phrases: "launch plan", "launch strategy", "how to launch", "product launch", "launch checklist", "launch runway", "rank a new product". Works with zero tools.
Build the optimal 250-byte Amazon backend search term string. Collects every candidate keyword, removes anything already indexed in the title and bullets, strips duplicates and Amazon-prohibited terms, prioritizes by search value, and packs the field to the byte limit. Use when a user asks about backend keywords, search terms, the hidden keyword field, generic keywords, "Search Terms" in the listing back end, or wants to fix wasted backend space. Trigger phrases: "backend keywords", "search terms field", "hidden keywords", "250 bytes", "generic keywords". Works with zero tools. the user pastes the current title, bullets, and any keyword list.
Recover a suppressed, blocked, or deactivated Amazon listing. Maps the suppression reason code to the specific fix path and produces the reinstatement message. Use when a user asks about a suppressed listing, a blocked listing, listing deactivated, pricing error suppression, image policy, restricted phrase, or missing required field. Trigger phrases: "suppressed listing", "blocked listing", "listing deactivated", "pricing error", "image suppression", "restricted phrase". Works with zero tools. the user pastes the suppression notice.
Diagnose why an Amazon product gets returned and build a plan to cut the return rate. Clusters returns into five named root causes, quantifies the dollar bleed per return including the Returns Processing Fee where it applies, and fixes each cause at the listing, the product, or the packaging. Use when a user asks about reducing returns, a high return rate, why customers return a product, return reasons, the Returns Processing Fee, or refunds eating profit. Trigger phrases: "reduce returns", "return rate", "why are customers returning", "return reasons", "too many refunds", "cut returns", "Returns Processing Fee", "returns eating margin". Works with zero tools. the user pastes return reasons and reviews.
Build an Amazon seasonal and Q4 plan. Works backward from peak demand dates to set inventory order timing, ad budget ramps, deal calendar, listing refresh, and the post-peak wind-down. Use when a user asks about seasonal planning, Q4 preparation, Prime Day prep, holiday selling, peak season inventory, or timing a seasonal product. Trigger phrases: "seasonal planning", "Q4 plan", "holiday prep", "prime day prep", "peak season", "seasonal product", "black friday". Works with zero tools.