Total 43,773 skills, Marketing & Growth has 2088 skills
Showing 12 of 2088 skills
Applies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paid ads', 'how do we test traction channels', 'what channels work at our stage'. NOT for product development (use Lean Startup), not for positioning/messaging (use Obviously Awesome), not for pricing (use Monetizing Innovation), not for enterprise sales methodology (use SPIN Selling).
Generate on-brand marketing images via Codex's built-in image_generation tool. Trigger when user asks to: (a) create marketing assets (ad / logo / slide / product-mockup / scene / lighting-transform / LinkedIn-or-social carousel) for a specific brand, (b) extract or build a brand profile (DESIGN.md) from URL / Tailwind config / tokens.json / Figma Variables / CSS custom props / description / existing brand asset, (c) maintain on-brand consistency across multiple image jobs for the same brand. Do NOT trigger for: UI code generation, frontend reference imagery (use imagegen-frontend-web instead), video generation, or general image editing without brand context.
Audit competitors using ScaleBrick's 3-surface framework (social, web/pages, SEO). Categorizes their pricing, features, and landing pages. Identifies gaps you can exploit, positioning angles no one is claiming, and specific moves you can make this week.
Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", or provides a single URL for review.
When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
Build and execute a social media marketing strategy for a solopreneur business. Use when choosing platforms, creating a posting strategy, growing followers, increasing engagement, or driving conversions from social media. Covers platform selection, content planning, engagement tactics, organic growth strategies, and analytics. Trigger on "social media marketing", "social media strategy", "grow my social media", "LinkedIn strategy", "Twitter marketing", "Instagram for business", "social media content", "increase social engagement".
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic."