Total 53,920 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
This skill should be used when the user asks to "create Facebook ads", "write ad copy", "build paid ad campaigns", "Meta ads", "Google ads", "TikTok ads", or mentions paid advertising, social media ads, or PPC campaigns. Creates high-performing ad copy and creative guidance across platforms.
Research SEO, PPC, and competitive intelligence with SEMrush's marketing toolkit.
Generates compelling YouTube title ideas from content concepts
Close sales deals consistently as a solopreneur. Use when a prospect is at the decision stage and you need to move them to yes, when deals are stalling or going cold, when you need closing scripts or techniques, or when you want to build a repeatable process for turning proposals into signed contracts. Covers decision-stage psychology, closing techniques, stall recovery, contract-to-payment flow, and post-close relationship setup. Trigger on "how do I close a deal", "closing deals", "deal stalling", "prospect not responding", "how to get them to say yes", "close the sale", "convert proposal to client", "sales closing".
Content marketing: strategy, copywriting, SEO, email campaigns, social media.
Track competitor blog posts, whitepapers, and content strategy. Identify content gaps in your strategy.
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
Monetization strategies for indie developers, solopreneurs, and small teams. Covers freemium models, SaaS pricing, sponsorships, donations, email list building, and passive income for developer tools, content sites, and educational apps. Activate on 'monetization', 'make money', 'pricing', 'freemium', 'SaaS', 'sponsorship', 'donations', 'passive income', 'indie hacker'. NOT for enterprise sales, B2B outbound, VC fundraising, or large-scale advertising (use enterprise/marketing skills).
Use when asked to "product-led SEO", "programmatic SEO", "build programmatic pages", "organic acquisition for product", "decide if SEO is worth it", or "optimize for AI search". Helps evaluate whether SEO fits your business model and how to approach it as a product, not just marketing. The Product-Led SEO framework (created by Eli Schwartz) treats SEO as building products for search users.
Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.