Total 53,748 skills, Marketing & Growth has 2602 skills
Showing 12 of 2602 skills
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.
AI crawler access analysis. Checks robots.txt, meta tags, and HTTP headers to determine which AI crawlers can access the site. Provides a complete access map and recommendations for maximizing AI visibility while maintaining appropriate control.
A library of creative mechanics — the structural patterns that define how an ad constructs meaning between its hook, visuals, and narrative. Use this whenever designing ad concepts, briefing creative, or trying to explain why a specific ad works beyond just its hook or format. Trigger when a user describes an ad they saw and wants to understand or replicate what made it work, when building a creative concept from a messaging angle, or when execution needs more than a hook and a format — it needs a structural idea. Creative mechanics sit between hooks and visual formats in the Creative Strategy Engine: hooks say what, formats show how, mechanics define the cognitive or emotional mechanism that makes the concept land. Always pair with Hook Writing for opening line execution and Hook Tactics for tactic classification.
Lemlist platform help — multichannel sequences, lead database, enrichment, Lemwarm, unified inbox, AI personalization, LinkedIn automation, calls, WhatsApp, API, integrations. Use when asking 'how do I do X in Lemlist', configuring Lemlist settings, setting up sequences, managing leads, using Lemwarm warmup, connecting integrations, using the People Database, or using the Lemlist API. Do NOT use for building prospect lists (use /sales-prospect-list), designing cadence strategy (use /sales-cadence), cross-platform deliverability (use /sales-deliverability), or enriching contacts outside Lemlist (use /sales-enrich).
Review sales calls, extract coaching insights, and score against MEDDPICC/SPIN/Challenger. Use when reviewing a sales call, coaching a rep, scoring a call, analyzing a call transcript, extracting action items from a call, preparing call feedback, or reviewing talk-to-listen ratio. Do NOT use for prepping discovery questions (use /sales-discovery), general objection handling strategy (use /sales-objection), or deal-level risk analysis (use /sales-deal-inspect).
Describe your sales, marketing, or GTM objective and get routed to the right skill. Use when: 'write a cold email', 'prep for a discovery call', 'handle this objection', 'build a prospecting list', 'help with my pitch', 'write a proposal', 'plan outreach', 'research this account', 'forecast pipeline', 'create GTM content', 'audit my SEO', 'write landing page copy', 'brainstorm marketing ideas', 'plan content strategy', 'design pricing page', 'edit marketing copy', 'apply marketing psychology', 'A/B test', 'ad creative', 'AI SEO', 'analytics', 'churn', 'cold email', 'competitor page', 'CRO', 'email sequence', 'lead magnets', 'launch', 'onboarding', 'paid ads', 'popups', 'programmatic SEO', 'referral', 'revops', 'sales enablement', 'schema markup', 'signup flow', 'site architecture', 'social media', 'GEO', 'generative engine optimization', 'Product Hunt', 'Reddit research', 'image generation', 'logo', 'banner', 'tweets', 'domain name', 'demand research', 'knowledge archive', 'Qwilr proposal', 'Qwilr quote', 'Qwilr deal room', 'Qwilr API', 'Qwilr webhook', 'Qwilr template', 'interactive proposal', 'proposal analytics', 'proposal engagement', 'digital sales room', 'connect Qwilr to CRM', 'Salesloft', 'cadence', 'sequence', 'call review', 'call coaching', 'call score', 'deal health', 'deal risk', 'deal review', 'MEDDPICC', 'forecast', 'pipeline coverage', 'Rhythm', 'Conversations', 'Drift', 'Apollo', 'Apollo.io', 'prospect list', 'find leads', 'build a list', 'enrich contacts', 'find emails', 'clean CRM data', 'buying signals', 'intent data', 'job changes', 'lead scoring', 'deliverability', 'Apollo sequence', 'Apollo credits', 'competitive displacement', 'win away', 'steal customers', 'takeout list', 'buying committee', 'multi-thread', 'stakeholder map', 'account map', 'MQL', 'SQL', 'PQL', 'scoring model', 'lead score', 'Mailshake', 'Lead Catcher', 'email deliverability', 'warmup', 'SPF', 'DKIM', 'DMARC', 'lead routing', 'lead assignment', 'round-robin', 'territory routing', 'webhook', 'integration', 'Zapier', 'Make', 'data sync', 'Smartlead', 'SmartSenders', 'SmartInfra', 'SmartAgents', 'SmartDialer', 'SmartDelivery', 'SmartProspect', 'unlimited mailboxes', 'agency outbound', 'multi-client', 'white label', 'client outbound', 'Lemlist', 'lemlist', 'Lemwarm', 'lemwarm', 'Lemlist sequence', 'Lemlist multichannel', 'People Database', 'Yesware', 'Yesware campaign', 'Yesware tracking', 'email tracking', 'open tracking', 'click tracking', 'attachment tracking', 'tracking pixel', 'Apple MPP', 'Mixmax', 'Mixmax sequences', 'Mixmax tracking', 'Mixmax scheduling', 'Mixmax rules', 'Mixmax dialer', 'Mixmax AI', 'Reply.io', 'Reply.io sequences', 'Reply.io warmup', 'Reply.io Jason AI', 'Reply.io deliverability', 'Reply.io agency', 'Woodpecker', 'Woodpecker campaigns', 'Woodpecker warmup', 'Woodpecker deliverability', 'Woodpecker agency', 'Woodpecker Bounce Shield', 'meeting scheduler', 'booking link', 'round-robin scheduling', 'no-show', 'Calendly', 'Chili Piper', 'Groove', 'Groove.cm', 'GrooveFunnels', 'GroovePages', 'GrooveSell', 'GrooveMail', 'GrooveAffiliate', 'GrooveMember', 'GrooveVideo', 'GrooveWebinar', 'GrooveBlog', 'GrooveKart', 'sales funnel', 'funnel builder', 'landing page funnel', 'upsell', 'downsell', 'order bump', 'email marketing', 'broadcast email', 'nurture sequence', 'welcome sequence', 'opt-in email', 'affiliate program', 'affiliate commission', 'referral program', 'webinar selling', 'evergreen webinar', 'automated webinar', 'membership site', 'online course', 'course platform', 'drip content', 'checkout page', 'checkout optimization', 'cart abandonment', 'payment plan'.
Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when growing a subscriber list, creating lead magnets, setting up referral programs, optimizing opt-in forms, or converting social followers to email subscribers. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
Create an SEO content brief for writers. Use when the user says "content brief", "SEO brief", "writing brief", "brief for", "writer brief", "outline for SEO", or asks about creating a structured brief to hand to a writer for producing search-optimized content.
Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".