Total 43,574 skills, Marketing & Growth has 2068 skills
Showing 12 of 2068 skills
B2B sales - cold outreach, lead scoring, pipeline metrics, MEDDIC/BANT qualification, discovery calls, and demos. Use when writing cold emails, scoring leads, running pipeline reviews, or preparing for sales calls.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
Эксперт Sales Ops. Используй для процессов продаж, CRM, forecasting и sales analytics.
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
Use this skill when users need to validate an existing sales funnel, landing page sequence, or customer journey. Activates for "validate my funnel," "is my funnel good," "why isn't my funnel converting," or when checking funnel quality before driving traffic.
StoryBrand messaging framework based on Donald Miller's "Building a StoryBrand". Use when you need to: (1) clarify your brand message so customers understand it, (2) create website copy that converts, (3) write one-liners and elevator pitches, (4) build landing pages that follow narrative structure, (5) create marketing collateral that positions customer as hero, (6) diagnose why messaging isn't resonating, (7) develop a brand script for consistent communication.
AI Engine Optimization - semantic triples, page templates, content clusters for AI citations
World-class video production expertise combining the storytelling craft of documentary filmmakers, the efficiency of commercial production houses, and the engagement science of YouTube creators. Video production is where ideas become moving images that move people. Great video content doesn't just inform—it immerses, persuades, and converts. The best video producers understand that pre-production is where success is determined, that every shot must earn its place, that pacing controls attention, and that the story always comes first—before the technology, before the effects, before the polish. Use when "video, video production, film, shoot, footage, editing, product video, testimonial, talking head, brand video, social video, youtube, video content, b-roll, color grade, video, production, editing, filming, content, youtube, social, brand" mentioned.
Creates viral lead magnet posts that drive comments and DMs. Produces 2 versions - a quick punchy format and a detailed format with bullet points. Use when user needs social media posts to give away a lead magnet in exchange for engagement.
Produces the best marketing ideas for your business by analyzing your FOUNDER_CONTEXT and matching it against a curated database of 170+ proven marketing strategies. Use when user needs creative, actionable marketing ideas tailored to their business.
Customer-centric conversion rate optimization methodology based on "Making Websites Win" by Karl Blanks and Ben Jesson (Conversion Rate Experts). Use when optimizing websites, landing pages, funnels, improving conversion rates, analyzing why visitors don't convert, creating persuasive copy, designing A/B tests, auditing UX, or building customer-centric websites. Provides systematic CRO process, objection/counter-objection framework, and evidence-based optimization techniques.
Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.