Total 53,877 skills, Marketing & Growth has 2603 skills
Showing 12 of 2603 skills
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
Research, qualify, and suggest outreach for PostHog big fish product-led leads — large companies (500+ or 1000+ employees) using PostHog on free tier without a payment method. Use this skill when a TAE needs to work a big fish alert from Salesforce. Triggers on 'work this big fish lead', 'research this product-led lead', 'big fish alert', '500+ employees no payment method', '1000+ employees no payment method', or any request involving a large-company product-led lead that needs research, qualification, and an outreach recommendation. Also trigger when a TAE pastes Salesforce lead details with matching criteria like 'Big fish alert' or '500+ employees, no payment method'.
Top-down vs bottom-up quota models. Historical attainment, market growth assumptions, ramp periods, territory complexity.
Generate pre-call research briefs with company news, stakeholder backgrounds, and custom discovery question sets.
Meta Ads (Facebook + Instagram) account audit and business context setup. Run this first — it gathers business information, analyzes account health, and saves context that all other Meta ads skills reuse. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and hasn't run an audit before. Also trigger proactively when other Meta ads skills detect that meta business-context.json is missing.
End-to-end prospect research pipeline: Apollo enrichment → personalized email + call scripts → draft review → Apollo sequence load. Eliminates manual research bottleneck. Use when: 'research prospect', 'prospect [company]', 'build cadence for', 'outreach for [company]', 'research-to-cadence', 'enrich and sequence', 'new prospect batch'.
When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.
Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.
E-commerce growth strategy advisor. Diagnoses current business health using unit economics (CAC, LTV, AOV, contribution margin), identifies the highest-impact growth opportunities across 5 levers (traffic, conversion, AOV, retention, expansion), and builds a prioritized 90-day growth roadmap. Uses the Ansoff Matrix adapted for e-commerce to evaluate market penetration, channel expansion, product expansion, and new market entry. Includes multichannel readiness assessment (Amazon, Walmart, TikTok Shop, Etsy, DTC/Shopify/Shopify) and product line expansion analysis. No API key required. Use when: (1) planning next phase of e-commerce growth, (2) deciding whether to expand to new channels or products, (3) diagnosing why growth has stalled, (4) prioritizing what to fix or build next.
Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas".
Klaviyo from the shell, with local customer-behavior analytics layered on top. Trigger phrases: `inspect a Klaviyo profile`, `deploy a Klaviyo campaign`, `check Klaviyo flow decay`, `reconcile Klaviyo campaign revenue`.
When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).