Total 53,920 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Implement Generalized Second Price auction for ad slot allocation and pricing. Use this skill when the user needs to understand search ad auctions, compute ad positions and costs-per-click, or analyze bidding dynamics — even if they say 'how does Google Ads auction work', 'ad rank calculation', or 'second price auction for ads'.
Evaluate backlink quality using Domain Authority, Domain Rating, and trust metrics. Use this skill when the user needs to assess link profile health, identify toxic backlinks, or plan link building strategy — even if they say 'check my backlinks', 'link building', or 'domain authority analysis'.
Apply the Elaboration Likelihood Model to design persuasion strategies by matching message type to audience elaboration level. Use this skill when the user needs to craft persuasive communications, choose between argument-based and cue-based messaging, predict attitude durability after a campaign, or when they ask 'why did the message fail to persuade', 'how to change resistant attitudes', or 'should we use data or endorsements'.
Apply STP (Segmentation, Targeting, Positioning) framework for market strategy. Use this skill when the user needs to define target customer segments, select which segments to pursue, or craft a positioning statement — even if they say 'who is our customer', 'which market should we focus on', or 'how should we position ourselves'.
Format and draft compelling LinkedIn posts using Unicode bold/italic styling, visual separators, structured sections, and engagement-optimized patterns. USE FOR: draft LinkedIn post, format text for LinkedIn, create social media post, write thought leadership post, convert content to LinkedIn format, LinkedIn carousel text, Unicode bold italic formatting.
The ultimate YouTube creator skill. Covers channel audits, video SEO, retention-engineered scripts, hook writing, thumbnail briefs, content strategy, content calendars, Shorts optimisation, analytics interpretation, monetisation planning, competitor research, cross-platform repurposing, upload metadata packages, and data-driven video idea generation. Triggers on: "youtube", "channel", "video", "views", "subscribers", "watch time", "shorts", "thumbnail", "CTR", "retention", "monetize", "script", "hook", "upload", "youtube audit", "video ideas", "content calendar", "competitor analysis", "repurpose video", "youtube seo", "youtube strategy", "youtube analytics".
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Monitor buyer intent signals across the web including job postings, tech changes, funding rounds, and leadership changes. Alerts when prospects show buying signals and prioritizes "hot" accounts. Use for timing-based prospecting.
Generates a tailored internal operations manual for a Uganda/East Africa social media consultancy or solo practitioner. Covers client onboarding, retainer structures (in UGX), project management, invoicing, quality control, and reporting rhythms. Invoke this skill when setting up a new consultancy, systematising an existing operation, onboarding a first employee, or when a consultant identifies pain points in client management, cash flow, or team coordination.
Platform-specific guidelines, best practices, and strategies for social media marketing
Mumara integration. Manage Users, Organizations. Use when the user wants to interact with Mumara data.
When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.