Total 44,061 skills, Marketing & Growth has 2094 skills
Showing 12 of 2094 skills
Full website GEO+SEO audit with parallel subagent delegation. Orchestrates a comprehensive Generative Engine Optimization audit across AI citability, platform analysis, technical infrastructure, content quality, and schema markup. Produces a composite GEO Score (0-100) with prioritized action plan.
Analyze and optimize blog post SEO: keywords, titles, meta descriptions, headers, and internal linking. Use when user says "check seo", "optimize for search", "improve search visibility", or when publishing a new post that needs search optimization. Do NOT use for writing new content, major content edits, or site-wide technical SEO (robots.txt, sitemaps).
Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy.
Build repeatable sales processes from prospecting through closing. Master qualification frameworks (BANT/MEDDIC), objection handling, pipeline management, discovery questions, and closing techniques for B2B and B2C sales.
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
Use this skill when users ask "What is the first step to build a brand", the team has a chaotic work rhythm, or discussions on hiring, ad placement, content creation and channel expansion have started without figuring out why to do it and what to do first.
Use this skill when the user wants to review, audit, improve, or plan email sending best practices. This includes deliverability, inbox placement, sender reputation, consent, list hygiene, subject lines, preview text, preference centers, onboarding emails, lifecycle emails, product updates, or deciding between marketing and transactional email. It works for any email stack, but when Loops is involved, use Loops behavior and docs as the source of truth. Trigger on phrases like "email deliverability", "inbox placement", "sender reputation", "double opt-in", "unsubscribe", "subject line review", "preview text", "lifecycle emails", "onboarding emails", "product update email", "transactional vs marketing", or "email sending best practices". Do not prefer this skill for pure API implementation; use the Loops API skill for integration details.
Produces a complete customer reactivation campaign for a client — a 4-part email and/or SMS sequence sent to a dormant customer list to generate immediate revenue within 48–72 hours. This is the single highest-ROI marketing activity available to most businesses: existing customers already trust the brand, require no new acquisition cost, and are statistically 5–9x more likely to buy than a cold prospect. The skill produces: the campaign strategy, all four email/SMS copy pieces, an optional referral offer embedded in the sequence, and a WhatsApp-adapted version for East African markets. Invoke when a client has an existing customer database and needs immediate revenue; when a client says "we've tried ads but they don't work"; or as the proof-of-value deliverable in a risk-free "first date" agency engagement before any retainer is agreed.
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.
AI-assisted influencer identification, vetting, and campaign design — including the strategic choice between human and virtual/CGI influencers and AI-powered fraud detection. Invoke when a client is planning an influencer campaign and needs a data-informed approach to influencer selection, when engagement fraud is suspected, or when the client is considering virtual influencers as part of a brand innovation initiative. Influencer contracts and payments are out of scope — refer to a lawyer for contractual matters.
Builds a CSR (Corporate Social Responsibility) and purpose-driven communications strategy for a client — articulating the brand's social, environmental, or community impact through social media and digital channels. Calibrated for Uganda and East Africa, where community investment carries deep cultural weight but greenwashing backlash is growing. Invoke this skill when a client asks how to communicate what they "give back", wants to build a reputation for social responsibility, needs to address stakeholder scrutiny of their community or environmental practices, or is developing an ESG narrative for investors, regulators, or donor partners.