Total 54,003 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Use this skill when optimizing content for answer engines and SERP features - featured snippets (paragraph, list, table), People Also Ask (PAA) targeting, voice search optimization, knowledge panels, speakable schema, and zero-click search strategies. Triggers on winning position zero, optimizing for Google's answer boxes, voice assistant responses, or FAQ-style content optimization.
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer profile."
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Investigate sudden drops in organic traffic or rankings and run a structured forensic SEO incident response with triage, root-cause analysis and recovery plan.
Generate self-contained email prompt templates for cold outreach campaigns. Reads from the company context file (voice, value prop, proof points) and campaign research (hypotheses, data points) to produce a prompt that the email-generation skill runs per-row against a contact CSV. One prompt per campaign. Triggers on: "cold email", "outreach prompt", "email campaign", "new vertical email", "draft email prompt", "email sequence".
Build and maintain a global company context file that all other GTM skills read from. Captures product info, voice rules, ICP, win cases, proof library, campaign history, hypotheses, and DNC lists. Supports four modes: create (new context), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). Triggers on: "company context", "update context", "build context", "ICP", "win cases", "campaign history", "call recording", "feedback loop", "DNC list".
Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content.
Run competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when targeting a competitor's install base, building a competitive takeout list, finding companies evaluating alternatives, or designing win-away campaigns. Do NOT use for general prospect list building (use /sales-prospect-list), competitive positioning/messaging frameworks (use /sales-positioning), or general outreach writing (use /sales-outreach).
When the user wants help writing opening lines, hooks, or first sentences that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'how to start my post,' or 'nobody reads past my first line.' Can be used standalone or invoked by other creation skills. For writing full posts, see post-writer-sms. For threads, see thread-writer-sms.
Analyze competitor pricing strategies across e-commerce platforms. Map price positions, identify pricing gaps, evaluate price elasticity signals, and develop data-driven pricing strategies.
Interpret and act on Amazon Brand Analytics data. Analyze Search Frequency Rank (SFR), click share, conversion share, market basket analysis, and repeat purchase behavior to optimize your Amazon strategy.
ESputnik integration. Manage Contacts, Templates, Campaigns, Events, Reports. Use when the user wants to interact with ESputnik data.