Total 54,018 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Use when planning revenue streams, diversifying income, or scaling creator business
Use when planning Xiaohongshu content calendar, running out of content ideas, needing systematic approach to content creation, or wanting to align content with account goals
Use when analyzing Xiaohongshu account data, interpreting performance metrics, making data-driven content decisions, or explaining what each metric means for account growth
Advanced Personal Branding - Systematic Brand Architecture from Content Creator to Industry Thought Leader
Use when needing to understand content moderation policies, avoid content removal, or successfully navigate Xiaohongshu's content review process
When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing."
Build targeted lists of potential buyers from LinkedIn based on ICP criteria. Use when user wants to find prospects, build buyer lists, search LinkedIn for customers, or define their ideal buyer profile. Not for competitor research. Can be invoked with optional campaign_id and/or criteria (e.g., "campaign_fintech_q1 VP Engineering at Series B SaaS companies in SF").
Comprehensive growth strategy expertise combining SEO/SMO/CRO implementation, marketplace and network effects frameworks (Andrew Chen), growth loops methodology (Brian Balfour/Reforge), and Silicon Valley growth thinking. Use when building growth strategy, designing growth loops, improving SEO/SMO/CRO, planning acquisition channels, building network effects, or scaling product-led growth. Growth is not marketing — it's systematic application of product, engineering, and data.
Conduct pure research for YouTube video topics by analyzing competitors, identifying content gaps, and documenting strategic insights. Use when you need to research a video topic before planning. Produces concise, insight-focused research documents that identify the biggest opportunities for video performance.
Expert in onboarding, adoption, and retention strategies. Specializes in turning users into advocates through structured success plans and proactive health monitoring. Use when designing onboarding flows, creating success plans, or improving customer retention.
Use this skill when optimizing for AI-powered search engines and generative search results - Google AI Overviews, ChatGPT Search (SearchGPT), Perplexity, Microsoft Copilot Search, and other LLM-powered answer engines. Covers Generative Engine Optimization (GEO), citation signals for AI search, entity authority, LLMs.txt specification, and LLM-friendliness patterns based on Princeton GEO research. Triggers on visibility in AI search, getting cited by LLMs, or adapting SEO for the AI search era.
Use this skill when writing headlines, landing page copy, CTAs, email subject lines, or persuasive content. Triggers on copywriting, headlines, landing pages, call to action, persuasion frameworks, AIDA, PAS, value propositions, and any task requiring compelling marketing or sales copy.