Total 44,103 skills, Marketing & Growth has 2094 skills
Showing 12 of 2094 skills
Use when customer acquisition cost is rising, channel-level CAC is unknown, LTV to CAC ratio is below 3 to 1, or paid spend is growing without proportional pipeline growth. Use when founders feel marketing is not working, when budget needs reallocation, or when organic channels are underinvested relative to paid.
Create product positioning and messaging frameworks with validation and iteration guidance.
Design a product-led sales motion from usage signals to sales handoff and conversion.
Conduct structured market research for a solopreneur business. Use when sizing a market, understanding industry dynamics, mapping the competitive landscape broadly, identifying trends, or building customer personas from external data. Covers TAM/SAM/SOM estimation, free data sources, trend analysis, and persona construction. Trigger on "research this market", "how big is this market", "understand the industry", "market trends", "who are the players in this space", "market analysis".
Takes raw campaign tracking data and generates a clean weekly status summary formatted for Slack, email, or a leadership meeting. This skill should be used when building a weekly campaign status update from spreadsheet data, generating a Slack-ready campaign summary, formatting campaign progress for a leadership meeting, turning a messy tracker into a status digest, creating a weekly roundup of creator campaign performance, summarizing campaign health across creators and platforms, preparing a Monday morning status post for your team channel, writing a campaign progress email for stakeholders, or condensing raw metrics into a scannable digest. For full ROI analysis, see campaign-roi-calculator-narrative-builder. For normalizing raw metrics first, see metrics-normalization-formatter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Takes activated influencers and their deliverables and generates a structured monitoring checklist specifying what to capture on each platform, when to check, and what to do if content goes missing. This skill should be used when building a content monitoring plan for a creator campaign, creating a checklist to track influencer deliverables across platforms, setting up a capture schedule for Instagram Stories before they expire, planning when to screenshot or capture creator posts, building a monitoring cadence for TikTok and YouTube deliverables, organizing content capture across multiple creators and platforms, making sure no creator content slips through the cracks, preparing a content tracking plan before a campaign goes live, or setting up a system to catch expiring Stories and time-sensitive posts. For checking whether submitted content matches the brief, see content-to-brief-compliance-checker. For tracking which creators have posted versus who is overdue, see creator-posting-compliance-tracker.
Generate a multi-touch outreach sequence for reaching creators across email, Instagram DM, TikTok DM, YouTube email, or X DM. This skill should be used when writing creator outreach messages, building an outreach sequence, drafting influencer DMs, creating a follow-up cadence for creators, writing cold outreach to influencers, generating partnership pitch messages, building a creator recruitment sequence, writing collab DMs, drafting outreach emails to creators, planning multi-touch creator outreach, or creating a creator outreach campaign. For building the brand context file first, see brand-context. For writing individual content briefs to send after a creator agrees, see content-brief-builder. For vetting creators before reaching out, see creator-vetting-scorecard.
Takes a campaign brief and submitted creator content description and produces a structured pass/fail checklist against every brief requirement. This skill should be used when checking if creator content matches the brief, reviewing influencer deliverables against requirements, auditing submitted content for brief compliance, verifying a creator hit all the brief requirements, running a content QA check before approval, comparing a draft to the original brief, grading content against campaign specifications, or reviewing creator submissions before giving approval. For converting raw feedback into a polished revision request to send to a creator, see content-approval-feedback-formatter. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.
Analyze a creator negotiation scenario and generate strategic response options with trade-off analysis and suggested language. This skill should be used when a creator counters with a higher rate, an influencer pushes back on deliverables, a negotiation stalls and you need to re-engage, a creator objects to exclusivity or usage rights terms, you need help responding to a creator's counter-offer, figuring out what to say when a creator asks for more money, handling a creator who wants fewer deliverables, drafting a response to a stalled creator deal, navigating a tricky influencer negotiation, or deciding whether to accept or counter a creator's rate. For estimating fair rates before negotiating, see creator-rate-estimator. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying a batch of creator replies, see reply-triage-classifier.