Total 54,172 skills, Marketing & Growth has 2619 skills
Showing 12 of 2619 skills
KickoffLabs integration. Manage Leads, Users, Organizations, Goals, Filters, Activities and more. Use when the user wants to interact with KickoffLabs data.
Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,...
Robly integration. Manage Organizations, Users. Use when the user wants to interact with Robly data.
When the user wants help with Google Ads bidding strategies, Smart Bidding (Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value), manual CPC, bid adjustments, portfolio bid strategies, bid modifiers, or optimizing bids across campaigns. Triggers on 'bidding strategy', 'Smart Bidding', 'Target CPA', 'Target ROAS', 'maximize conversions', 'manual CPC', 'bid adjustment', 'bid modifier', 'portfolio strategy', 'automated bidding', 'tROAS', 'tCPA', or 'bid too high/low'. For conversion data required for Smart Bidding see google-ads-conversion-tracking.
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.
Customer.io integration. Manage data, records, and automate workflows. Use when the user wants to interact with Customer.io data.
SmartEngage integration. Manage Organizations, Users, Filters. Use when the user wants to interact with SmartEngage data.
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threats** from competitors, new entrants, or substitutes; **Develop positioning strategy** relative to ...
Find and position a viable niche market for a one-person company by combining market mapping and customer segmentation. Use when Codex needs to explain niche concepts when needed, check founder-resource prerequisites, ask one question at a time, generate multiple niche options, and write user-confirmed positioning outputs into `opc-doc/`.
Manage crisis communication across prevention, response, and recovery phases using SCCT theory and crisis statement frameworks. Use this skill when the user faces a PR crisis, needs to draft a crisis response, plan crisis preparedness, or manage negative public attention — even if they say 'we're getting bad press', 'how do we respond to this scandal', 'draft a public statement', or 'prepare for potential backlash'.
Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.