Total 44,201 skills, Marketing & Growth has 2096 skills
Showing 12 of 2096 skills
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.
Research and investigate business prospects and leads. Gathers company information, contact details, and qualification data for sales.
When the user wants to add or optimize structured data (Schema.org, JSON-LD). Also use when the user mentions "schema," "structured data," "JSON-LD," "rich results," "rich snippets," "Google rich snippets," "featured snippet schema," "add schema to page," "missing structured data," "schema validation error," "Schema Markup Validator," "Google Rich Results Test," "FAQ schema," "Article schema," "Organization schema," "JobPosting," "HowTo," "Event," "SoftwareApplication," "BreadcrumbList," "WebSite," "Recipe," "Product," "Dataset," or "GEO."
When the user wants to find information sources for content ideation, competitor monitoring, or industry tracking. Also use when the user mentions "research sources," "information sources," "content ideation," "industry monitoring," "competitor monitoring," "market intelligence," "content research," or "topic research."
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar."
When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop."
When the user wants to create, optimize, or audit homepage content and structure. Also use when the user mentions "homepage," "landing page," "main page," "home page," "hero section," "above the fold," "home page design," "landing page optimization," "homepage conversion," or "homepage structure."
When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email."
Master Donald Miller's 7-part StoryBrand framework from "Building a StoryBrand" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners
Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system", "ambassador program".
Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
Optimize signup and registration conversion funnels. Use when asked to improve signup rates, reduce form abandonment, audit registration flows, or optimize conversion funnels. Trigger phrases: "signup optimization", "registration flow", "form conversion", "signup CRO", "reduce abandonment", "signup funnel", "form optimization", "conversion rate optimization", "registration page".