Total 54,194 skills, Marketing & Growth has 2619 skills
Showing 12 of 2619 skills
Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or manage social media content programmatically. Requires SOCIALCLAW_API_KEY.
Whip a person into a more marketable shape online. Read their socials and the way they talk, then deliver real talk about where the money is, what's holding them back, and what to fix — then ship the designed multi-page Influencer Persona PDF + a persona.md folder kit that downstream skills (ugc-ads, podcast, founder-product-video, app-sizzle, app-store-screens) can consume. Input is the person themselves: socials, camera roll, taste URLs, a selfie video, or start-from-scratch answers. Visual/PDF stages still require real curated imagery: user-provided photos, or clean public-feed frames from a supported social handle. Output is a self-contained kit + a roadmap to actually become that persona online. Trigger phrases: "build my influencer identity", "make me a creator brand", "personal brand for [niche]", "build my online persona", "influencer persona.md", "I want to be an influencer", "make my creator identity", "persona.md for my socials", "creator identity for @[handle]", "persona-builder", "glow up my online presence".
Expert customer lifecycle marketing guidance for retention, expansion, and advocacy. Use when designing onboarding programs, creating upsell strategies, preventing churn, building referral programs, or writing customer success content. Use for NPS programs, win-back campaigns, customer segmentation, and lifecycle email sequences.
When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.
Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
Use when the user wants Facebook research or workflow guidance for lead generation, influencer discovery, brand monitoring, competitor analysis, content analytics, trend research, or audience analysis, including page or profile audits, post, reel, photo, or comment extraction, group monitoring, transcript retrieval, and Facebook ad or advertiser analysis.
Structure the body and close of a short-form video into a reusable Narrative Brief with explicit arc choice, beat sequence, product integration timing, emotional arc, and CTA design. Use after the hook mechanism and viewer question are locked and before storyboard or prompt writing starts.
Generate a high-converting ad creative set — hero image, ad copy variations, and platform-optimized crops for Meta, Google Display, and LinkedIn.
Use when configuring registration flows, reminders, and data sync for webinars.