Total 50,503 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Explain sales commission calculations, resolve discrepancies, and model compensation scenarios for quota planning
Amazon keyword research and market opportunity analysis for sellers. Retrieve autocomplete suggestions (long-tail keywords), analyze competitor landscape, and assess market opportunity for any keyword on 12 Amazon marketplaces (US/UK/DE/FR/IT/ES/JP/CA/AU/IN/MX/BR). No API key required. Make sure to use this skill whenever the user mentions Amazon product research, finding products to sell on Amazon, Amazon keyword ideas, niche analysis, competition analysis for Amazon, market opportunity on Amazon, comparing Amazon keywords, evaluating whether a product is worth selling, Amazon autocomplete data, seasonal demand for Amazon products, or anything related to researching what to sell on Amazon — even if they don't explicitly say 'keyword research'. Also trigger when the user asks vague questions like 'is this a good product to sell?', 'what's the competition like for X on Amazon?', 'should I sell X or Y?', or 'what are people searching for on Amazon?'.
Brand Tailored Promotions — audience targeting, discount tiers, customer segmentation, repeat purchase incentives
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Product bundling strategy — virtual bundles, multi-pack pricing, cross-sell bundles, bundle listing optimization
Amazon repricing strategy advisor — competitive pricing rules, Buy Box optimization, margin protection, and repricing tool selection. Builds custom repricing logic based on your goals: Buy Box win rate, margin targets, or velocity.
LoyaltyLion platform help — points, tiers, rewards, referrals, custom loyalty pages, receipt upload (omnichannel), AI recommendations, analytics, Klaviyo Events integration, Admin API, Headless API. Use when LoyaltyLion points not accruing correctly, tiers not promoting members, custom loyalty page not displaying, Klaviyo flows not triggering from LoyaltyLion events, API returning errors, or rewards not redeeming at checkout. Do NOT use for cross-platform loyalty strategy (use /sales-loyalty), cross-platform email marketing (use /sales-email-marketing), or connecting tools generally (use /sales-integration).
Collabstr platform help — influencer and UGC creator marketplace with vetted creators across Instagram, TikTok, and YouTube. Covers creator search and filters, campaign posting, order placement and escrow payments, content submissions and revisions, analytics dashboard, team management, and Bring Your Own Creators. Use when not finding the right creators on Collabstr, campaign getting few applicants, creators delivering off-brief content, content submissions stuck in review, campaign metrics hard to track, unsure which Collabstr plan fits, or creator engagement is low. Do NOT use for influencer marketing strategy across platforms (use /sales-influencer-marketing), affiliate program design (use /sales-affiliate-program), or ad campaign strategy (use /sales-retargeting).
PlutoBa platform help — AI influencer vetting and creator due diligence across TikTok, Instagram, and YouTube. Covers PlutoBa Score (7-dimension assessment), Deep Assessments (100+ posts, 300+ comments), fake follower detection, audience authenticity, brand safety risk scoring, rate benchmarking, AI-powered creator outreach, creator CRM, and campaign briefs. Use when worried an influencer's followers are fake, need to check if a creator is brand-safe before signing a deal, want to know what to pay an influencer, PlutoBa Score seems too low or too high, creator outreach templates aren't getting responses, unsure which PlutoBa plan fits your needs, or setting up PlutoBa for an agency with multiple brands. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing) or influencer discovery and search (use /sales-hypeauditor or /sales-modash).
Optimize content for AI search engines including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. Covers generative engine optimization (GEO), AI citability audits, content structuring for extraction, schema markup, bot access configuration, and monitoring. Use when optimizing for AI search, AI overviews, generative search, LLM visibility, semantic search, entity optimization, or when user mentions AI SEO, GEO, Perplexity citations, ChatGPT visibility, or AI-generated answers.
Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.
Cialdini's seven principles of compliance (reciprocation, commitment-consistency, social proof, liking, authority, scarcity) plus Unity (added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).