Total 50,504 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
When the user wants help with Google Ads bidding strategies, Smart Bidding (Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value), manual CPC, bid adjustments, portfolio bid strategies, bid modifiers, or optimizing bids across campaigns. Triggers on 'bidding strategy', 'Smart Bidding', 'Target CPA', 'Target ROAS', 'maximize conversions', 'manual CPC', 'bid adjustment', 'bid modifier', 'portfolio strategy', 'automated bidding', 'tROAS', 'tCPA', or 'bid too high/low'. For conversion data required for Smart Bidding see google-ads-conversion-tracking.
Ongage integration. Manage Accounts. Use when the user wants to interact with Ongage data.
Braze integration. Manage data, records, and automate workflows. Use when the user wants to interact with Braze data.
SEO data analysis expert, proficient in Google Search Console, Google Analytics data analysis, ranking tracking and ROI calculation. Suitable for SEO performance evaluation, strategy adjustment and data-driven decision making.
Find and position a viable niche market for a one-person company by combining market mapping and customer segmentation. Use when Codex needs to explain niche concepts when needed, check founder-resource prerequisites, ask one question at a time, generate multiple niche options, and write user-confirmed positioning outputs into `opc-doc/`.
This skill should be used when the user asks to "analyze tweets", "grow on Twitter", "build Twitter threads", "optimize X posting schedule", "track follower growth", "improve tweet engagement", or "create a Twitter content strategy".
Эксперт по B2B SaaS маркетингу. Используй для стратегий генерации спроса, growth-маркетинга, PLG, расчёта CAC/LTV, оптимизации воронки и маркетинговых операций.
Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.
Apply basic game theory concepts including Nash equilibrium, dominant strategies, and the Prisoner's Dilemma to analyze strategic interactions. Use this skill when the user needs to model competitive decisions, predict rival behavior, design incentive mechanisms, or evaluate cooperation vs competition scenarios — even if they say 'what will our competitor do', 'should we cooperate or compete', or 'how do we set up the right incentives'.
Execute content SEO strategy from keyword research through content planning, writing, and on-page optimization. Use this skill when the user needs to create SEO-optimized content, perform keyword research, identify content gaps, or improve existing content rankings — even if they say 'content strategy', 'keyword research', or 'how to rank for this topic'.
Measure social media influence using engagement-weighted metrics beyond follower count. Use this skill when the user needs to evaluate influencer effectiveness, compare influence across accounts, or build an influence scoring system — even if they say 'who is more influential', 'influencer ranking', or 'measure social impact'.
Optimize advertising budget allocation across campaigns using marginal returns analysis. Use this skill when the user needs to distribute budget across multiple campaigns, optimize spend pacing, or maximize overall ROAS under budget constraints — even if they say 'how to split my ad budget', 'campaign budget optimization', or 'diminishing returns on ad spend'.