Total 30,744 skills, Product & Design has 1178 skills
Showing 12 of 1178 skills
When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.
Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.
Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.
Expert product strategy and product marketing skill. Use when defining product vision, assessing product-market fit, sizing market opportunities, doing competitive positioning, building growth loops, designing PLG strategies, creating product marketing context, or using the Working Backwards methodology. Activates for: product strategy, product marketing, PMM, product manager, product management, growth product manager, working backwards, PR/FAQ, Amazon PR FAQ, product roadmap, product positioning, product-market fit, product launch, feature prioritization, TAM SAM SOM, market sizing, competitive moat, business model design, monetization strategy, north star metric, activation, retention, growth loops, freemium, PLG, product-led growth, growth experimentation, ICP context, marketing context document.
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
Refine ideas through structured divergent and convergent thinking. Use "idea-refine" or "ideate" to trigger.
UX laws and cognitive psychology principles for designing better interfaces
Software architecture and UI/UX principles for building genuinely new solutions, not derivative work. Use when designing features, architecting software, brainstorming apps, reviewing designs, or during strategy discussions. Focuses on first-principles thinking, simplicity where it matters, and creating rather than commenting.
Professional typography rules for UI design, web applications, software interfaces, and all screen-based text. Enforces timeless typographic correctness that LLMs consistently get wrong: proper quote marks, dashes, spacing, hierarchy, and layout. ENFORCEMENT MODE: When generating ANY HTML, CSS, React, JSX, or UI code containing visible text, auto-apply every rule in this skill silently — do not ask, do not explain, just produce correct typography. AUDIT MODE: When reviewing or improving existing interfaces or legacy code, flag violations and provide fixes. Trigger on: any HTML/CSS/React artifact creation, "build a landing page", "create a component", "design a UI", "fix the typography", "make this look professional", "review this layout", web design, presentation design, dashboard creation, document generation, or any task producing visible text for humans. Even if the user doesn't mention typography, apply these rules whenever generating UI output.
Apple Human Interface Guidelines interaction and UX patterns.
Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products in a market, or research who they're competing against. Triggers for "who are my competitors", "competitive analysis", "competitor research", "battle cards", "pricing comparison", "competitor pricing", "market players", "competitive intelligence", "competitive landscape", "who else is in this space", "competitive moat", or any request to profile, compare, or map competitors in a category. Works standalone — no prior startup-design session needed.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.