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GEO Monthly Delta Report Generator

GEO月度增量报告生成工具

Purpose

用途

The single most powerful retention tool for a GEO agency: show clients exactly what improved since they started working with you. Every point gained on the GEO score is proof of value. This skill generates the "here's your progress" report.

对于GEO代理机构而言,这是最有效的客户留存工具:向客户清晰展示自合作以来的所有改进之处。GEO分数的每一点提升都是价值的证明。本工具用于生成「进度汇总」报告。

Commands

命令

/geo compare <domain>
/geo compare <baseline-file> <current-file>
/geo compare electron-srl.com --month march-2026
Examples:
/geo compare electron-srl.com
/geo compare ~/.geo-prospects/audits/electron-srl.com-2026-01-15.md ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md

/geo compare <domain>
/geo compare <baseline-file> <current-file>
/geo compare electron-srl.com --month march-2026
示例:
/geo compare electron-srl.com
/geo compare ~/.geo-prospects/audits/electron-srl.com-2026-01-15.md ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md

Workflow

工作流程

Step 1: Find Audit Files

步骤1:查找审计文件

If only domain is provided:
  1. Look in
    ~/.geo-prospects/audits/
    for files matching
    <domain>-*.md
  2. Sort by date
  3. Use oldest as baseline, newest as current
  4. If only one file exists: use it as baseline, run a fresh quick audit as current
  5. If no files exist: suggest running
    /geo prospect audit <domain>
    first
若仅提供域名:
  1. ~/.geo-prospects/audits/
    目录下查找匹配
    <domain>-*.md
    的文件
  2. 按日期排序
  3. 最早的文件作为基准版,最新的作为当前版
  4. 若仅存在一份文件:将其作为基准版,重新运行快速审计生成当前版报告
  5. 若不存在文件:建议先运行
    /geo prospect audit <domain>
    命令

Step 2: Parse Both Audits

步骤2:解析两份审计报告

Extract from each audit file:
  • Overall GEO Score
  • Per-category scores (6 categories)
  • Per-platform scores (5 platforms)
  • AI crawler status (14 crawlers)
  • Critical issues list
  • Action items list with status
从每份审计文件中提取以下信息:
  • 整体GEO分数
  • 各分类分数(共6个分类)
  • 各平台分数(共5个平台)
  • AI爬虫状态(共14个爬虫)
  • 关键问题列表
  • 带状态的行动项列表

Step 3: Calculate Deltas

步骤3:计算增量

For each metric:
  • Delta = Current - Baseline
  • Trend = ▲ (improved), ▼ (declined), ── (unchanged)
  • Color coding in report: green (+), red (-), gray (=)
针对每个指标:
  • 增量 = 当前值 - 基准值
  • 趋势 = ▲(提升)、▼(下降)、──(无变化)
  • 报告中颜色编码:绿色(+)、红色(-)、灰色(=)

Step 4: Generate Monthly Report

步骤4:生成月度报告

Output to
~/.geo-prospects/reports/<domain>-monthly-<date>.md

输出至
~/.geo-prospects/reports/<domain>-monthly-<date>.md

Report Template

报告模板

Generate the following document:
markdown
undefined
生成如下格式的文档:
markdown
undefined

GEO Monthly Progress Report

GEO月度进度报告

[COMPANY NAME] — [MONTH YEAR]

[公司名称] — [年月]

Reporting period: [BASELINE DATE] → [CURRENT DATE] Prepared by: [AGENCY NAME] Report reference: GEO-MONTHLY-[DOMAIN]-[YYMMDD]

报告周期: [基准日期] → [当前日期] 编制方: [代理机构名称] 报告编号: GEO-MONTHLY-[域名]-[YYMMDD]

Executive Summary

执行摘要

[2-3 sentences: What improved, what's the trend, what to focus on next month.]
Example: "Electron Srl's GEO Score improved from 32 to 44 this month (+12 points), placing the site firmly in the 'Below Average' tier and on track to reach 'Moderate' by May. The biggest wins were AI crawler access (+3 crawlers now allowed) and schema implementation (+Organization and LocalBusiness schemas live). Next month's focus is content citability — the highest-weighted remaining gap."

[2-3句话说明:哪些方面有提升、整体趋势、下月重点方向。]
示例:“Electron Srl的GEO分数本月从32分提升至44分(+12分),网站已处于‘低于平均水平’层级,有望在5月达到‘中等水平’。最大的成果是AI爬虫访问权限新增3个可用爬虫,以及成功实施Schema标记(新增Organization和LocalBusiness类型)。下月重点将放在内容可引用性上——这是当前权重最高的待优化项。”

GEO Score Progress

GEO分数进度

OVERALL GEO SCORE

  Baseline   [▓▓▓▓░░░░░░░░░░░░░░░░]  32/100  (Critical)
  Current    [▓▓▓▓▓▓▓▓░░░░░░░░░░░░]  44/100  (Below Average)
  Change     ▲ +12 points (+37.5%)

  Target:    65/100 by Month 6 (on track ✓)

整体GEO分数

  基准版   [▓▓▓▓░░░░░░░░░░░░░░░░]  32/100  (Critical)
  当前版    [▓▓▓▓▓▓▓▓░░░░░░░░░░░░]  44/100  (Below Average)
  变化     ▲ +12分 (+37.5%)

  目标:    第6个月达到65/100 ✓ 进度符合预期

Score Breakdown: Before vs. After

分数细分:基准版 vs 当前版

CategoryBaselineCurrentChangeTrend
AI Citability & Visibility[X]/100[X]/100[+/-X][▲/▼/──]
Brand Authority Signals[X]/100[X]/100[+/-X][▲/▼/──]
Content Quality & E-E-A-T[X]/100[X]/100[+/-X][▲/▼/──]
Technical Foundations[X]/100[X]/100[+/-X][▲/▼/──]
Structured Data[X]/100[X]/100[+/-X][▲/▼/──]
Platform Optimization[X]/100[X]/100[+/-X][▲/▼/──]
TOTAL[X]/100[X]/100[+/-X][▲/▼]

分类基准分当前分变化趋势
AI可引用性与可见性[X]/100[X]/100[+/-X][▲/▼/──]
品牌权威信号[X]/100[X]/100[+/-X][▲/▼/──]
内容质量与E-E-A-T[X]/100[X]/100[+/-X][▲/▼/──]
技术基础[X]/100[X]/100[+/-X][▲/▼/──]
结构化数据[X]/100[X]/100[+/-X][▲/▼/──]
平台优化[X]/100[X]/100[+/-X][▲/▼/──]
总分[X]/100[X]/100[+/-X][▲/▼]

Platform Readiness: Before vs. After

平台适配性:基准版 vs 当前版

AI PlatformBaselineCurrentChange
Google AI Overviews[X]/100[X]/100[+/-X]
ChatGPT Web Search[X]/100[X]/100[+/-X]
Perplexity AI[X]/100[X]/100[+/-X]
Google Gemini[X]/100[X]/100[+/-X]
Bing Copilot[X]/100[X]/100[+/-X]

AI平台基准分当前分变化
Google AI概览[X]/100[X]/100[+/-X]
ChatGPT网页搜索[X]/100[X]/100[+/-X]
Perplexity AI[X]/100[X]/100[+/-X]
Google Gemini[X]/100[X]/100[+/-X]
Bing Copilot[X]/100[X]/100[+/-X]

AI Crawler Access Changes

AI爬虫访问权限变化

CrawlerBaselineCurrentChange
GPTBot (ChatGPT)Blocked/AllowedBlocked/Allowed✓ Fixed / No change
ClaudeBot (Anthropic)Blocked/AllowedBlocked/Allowed✓ Fixed / No change
PerplexityBotBlocked/AllowedBlocked/Allowed✓ Fixed / No change
Google-Extended (Gemini)Blocked/AllowedBlocked/Allowed✓ Fixed / No change
BingbotBlocked/AllowedBlocked/Allowed✓ Fixed / No change
[Show only crawlers that changed, or all if few crawlers.]

爬虫基准状态当前状态变化
GPTBot (ChatGPT)禁止/允许禁止/允许✓ 已修复 / 无变化
ClaudeBot (Anthropic)禁止/允许禁止/允许✓ 已修复 / 无变化
PerplexityBot禁止/允许禁止/允许✓ 已修复 / 无变化
Google-Extended (Gemini)禁止/允许禁止/允许✓ 已修复 / 无变化
Bingbot禁止/允许禁止/允许✓ 已修复 / 无变化
[仅展示状态有变化的爬虫,若变化较少则展示全部爬虫。]

Action Plan Progress

行动计划进度

Quick Wins — Status Update

快速落地项 — 状态更新

#ActionAssignedStatusImpact
1Allow all AI crawlers in robots.txtClient dev✅ Done+3 crawlers
2Add Organization schema to homepageClient dev✅ DoneSchema score +15
3Create llms.txtAgency✅ DoneAI visibility +8
4Add author bylines to all articlesClient content🔄 In Progress
5Fix meta descriptions (47 pages missing)Client dev❌ Not started
Quick wins completed: [X]/[Y] ([%])
序号行动内容负责人状态影响
1在robots.txt中允许所有AI爬虫客户开发团队✅ 已完成+3个可用爬虫
2在首页添加Organization类型Schema标记客户开发团队✅ 已完成Schema分数+15
3创建llms.txt文件代理机构✅ 已完成AI可见性+8
4为所有文章添加作者署名客户内容团队🔄 进行中
5修复元描述缺失问题(47个页面缺失)客户开发团队❌ 未启动
已完成快速落地项:[X]/[Y] ([%])

Medium-Term — Status Update

中期项 — 状态更新

#ActionTarget MonthStatus
1Rewrite top 10 pages with Q&A structureMonth 2🔄 3/10 done
2E-E-A-T: Create author pagesMonth 2❌ Not started
3Register Bing Webmaster ToolsMonth 1✅ Done
4Implement IndexNowMonth 2🔄 In Progress
序号行动内容目标完成月份状态
1重写Top10页面为问答结构第2个月🔄 完成3/10
2E-E-A-T:创建作者页面第2个月❌ 未启动
3注册必应网站管理员工具第1个月✅ 已完成
4实施IndexNow协议第2个月🔄 进行中

Strategic — Status Update

战略项 — 状态更新

#ActionTargetStatus
1Wikipedia entity creationMonth 4📋 Planned
2YouTube channel launchMonth 3📋 Planned
3Reddit presence (industry subs)Month 3📋 Planned

序号行动内容目标时间状态
1创建维基百科实体第4个月📋 待启动
2开通YouTube频道第3个月📋 待启动
3布局Reddit行业社区第3个月📋 待启动

This Month's Wins

本月成果

Use this section to celebrate — clients need to see the value clearly.
[WIN 1]: [Specific, tangible result — e.g., "GPTBot and ClaudeBot are now allowed. ChatGPT can now crawl and cite your content."] ✅ [WIN 2]: [e.g., "Organization schema implemented on homepage. Your brand entity is now machine-readable."] ✅ [WIN 3]: [e.g., "llms.txt created and deployed at electron-srl.com/llms.txt — one of only ~12% of sites in your industry to have this."]

本部分用于展示成果——客户需要清晰看到合作价值。
[成果1]: [具体、可量化的成果,例如:“已允许GPTBot和ClaudeBot访问,ChatGPT现在可抓取并引用您的内容。”] ✅ [成果2]: [例如:“首页已添加Organization类型Schema标记,您的品牌实体现在可被机器识别。”] ✅ [成果3]: [例如:“已创建并部署llms.txt文件至electron-srl.com/llms.txt——您所在行业中仅约12%的网站拥有该文件。”]

New Issues Discovered

新发现的问题

Issues found in current audit that weren't in baseline.
⚠️ [ISSUE 1]: [What it is, what it means, how we'll fix it] ⚠️ [ISSUE 2]: [What it is, what it means, how we'll fix it]

当前审计中发现的基准版报告未提及的问题。
⚠️ [问题1]: 问题说明、影响及解决方案 ⚠️ [问题2]: 问题说明、影响及解决方案

Next Month Focus

下月重点

Priority Actions for [NEXT MONTH]:

[下月]优先级行动项:

PriorityActionOwnerExpected Impact
1[Highest ROI action][Agency/Client]+[X] GEO points
2[Second priority][Agency/Client]+[X] GEO points
3[Third priority][Agency/Client]+[X] GEO points
Target GEO Score next month: [CURRENT + estimated gain]/100

优先级行动内容负责方预期影响
1[投资回报率最高的行动][代理机构/客户]+[X] GEO分数
2[次优先级行动][代理机构/客户]+[X] GEO分数
3[第三优先级行动][代理机构/客户]+[X] GEO分数
下月目标GEO分数: [当前分数 + 预估提升值]/100

6-Month Trajectory

6个月轨迹

MonthDateScoreDeltaKey Achievement
Baseline[Date][Score]Initial audit
Month 1[Date][Score][+X]Quick wins implemented
Month 2[Date][Score][+X]Current month
Month 3[Date]Content citability
Month 4Brand authority
Month 5Strategic initiatives
Month 6Target: [X]Full review
[Only fill rows that have happened. Show projected rows as "—"]

月份日期分数增量关键成果
基准版[日期][分数]初始审计
第1个月[日期][分数][+X]快速落地项已实施
第2个月[日期][分数][+X]当前月份
第3个月[日期]内容可引用性优化
第4个月品牌权威建设
第5个月战略举措推进
第6个月目标:[X]全面复盘
[仅填写已完成的月份,预计行显示为“—”]

Estimated Business Impact

预估业务影响

Based on the [X]-point improvement this month:
  • AI citation likelihood: Increased by approximately [X]%
  • Crawlers with access: [X]/14 → [Y]/14 (better coverage on [platforms])
  • Estimated monthly AI-referred traffic improvement: +[X]% (conservative)
  • Traffic value at current conversion rates: +€[X]/month in organic value
Note: Full traffic impact from GEO changes typically takes 4-8 weeks to materialize as AI platforms re-index and update their knowledge bases.

GEO Monthly Report — [COMPANY NAME] — [DATE] Questions or comments? [CONTACT EMAIL]

---
基于本月[X]分的提升:
  • AI内容引用概率: 提升约[X]%
  • 可访问爬虫数量: [X]/14 → [Y]/14(在[平台]上覆盖范围更广)
  • 预估月度AI引流提升: +[X]%(保守估算)
  • 按当前转化率计算的流量价值: 每月有机流量价值提升€[X]
注:GEO优化对流量的全面影响通常需要4-8周才能显现,因为AI平台需要重新索引并更新知识库。

GEO月度报告 — [公司名称] — [日期] 如有疑问或建议,请联系:[联系邮箱]

---

Delta Calculation Logic

增量计算逻辑

When parsing two audit files, look for these patterns:
Score markers to extract:
- "GEO Score: XX/100"
- "Overall Score: XX"
- "AI Citability: XX/100"
- "Brand Authority: XX/100"
- "Technical: XX/100"
- "Schema: XX/100"
- "Platform: XX/100"
- "Content: XX/100"
- "GPTBot: Allowed/Blocked"
- "ClaudeBot: Allowed/Blocked"
If exact scores are not found in audit files, use contextual analysis of the written findings to estimate approximate scores based on issues described.

解析两份审计文件时,查找以下格式的标记:
需提取的分数标记:
- "GEO Score: XX/100"
- "Overall Score: XX"
- "AI Citability: XX/100"
- "Brand Authority: XX/100"
- "Technical: XX/100"
- "Schema: XX/100"
- "Platform: XX/100"
- "Content: XX/100"
- "GPTBot: Allowed/Blocked"
- "ClaudeBot: Allowed/Blocked"
若审计文件中未找到明确分数,需根据书面分析内容,结合描述的问题估算近似分数。

Trend Interpretation

趋势解读

DeltaTrend SymbolMeaning
+5 or more▲▲Strong improvement
+1 to +4Improvement
0──No change
-1 to -4Slight decline
-5 or more▼▼Significant decline — needs discussion
A decline is not necessarily bad — it can mean new issues were discovered in the fresh audit that weren't visible before. Frame declines as "newly discovered opportunities."

增量趋势符号含义
+5及以上▲▲显著提升
+1至+4有所提升
0──无变化
-1至-4小幅下降
-5及以下▼▼显著下降——需重点讨论
分数下降并不一定是坏事——可能是因为在最新审计中发现了之前未被识别的问题。需将下降描述为“新发现的优化机会”。

Output

输出结果

  1. Save report to
    ~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md
  2. Print confirmation with key stats:
    ✓ Monthly report generated: ~/.geo-prospects/reports/electron-srl.com-monthly-2026-03.md
    
    SUMMARY:
    GEO Score: 32 → 44 (+12 points) ▲
    Quick wins completed: 3/5 (60%)
    New issues found: 2 (minor)
    On track for Month 6 target: YES (65/100)
  3. Suggest next action: "Share with client or run
    /geo report-pdf
    for a visual version"
  1. 将报告保存至
    ~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md
  2. 打印包含关键数据的确认信息:
    ✓ 月度报告已生成:~/.geo-prospects/reports/electron-srl.com-monthly-2026-03.md
    
    摘要:
    GEO分数:32 → 44 (+12分) ▲
    已完成快速落地项:3/5 (60%)
    新发现问题:2个(轻微)
    符合第6个月目标进度:是(65/100)
  3. 建议下一步操作:“可将报告分享给客户,或运行
    /geo report-pdf
    命令生成可视化PDF版本”