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dby-rewrite

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Original

English
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Translation

Chinese

多平台文案改写 · dby-rewrite

Multi-Platform Copy Rewriting · dby-rewrite

把一份原文改写成某个平台读者习惯的样子。七个平台，一次可以指定一个、几个或全部（一稿多发 = 各出一版，不是一版群发七处）。
⚠️ 本包纯本地不计费，改写全在你自己的 agent 里完成；服务端曾有过的云端改写能力已于 2026-08-28 整条下线，不存在任何计费的改写接口。
Rewrite a single source text into the way readers of a given platform expect. Seven platforms; you can pick one, a few, or all at once (multi-posting = one distinct version per platform, not one version sent to all seven).
⚠️ This package is fully local and free; the rewriting happens entirely inside your own agent. The server-side cloud rewriting capability that once existed was fully decommissioned on 2026-08-28, and there is no paid rewriting interface whatsoever.

1. 怎么用（三步）

1. How to Use (Three Steps)

第 1 步：拿到原文和目标平台

Step 1: Get the source text and target platform

用户没说平台就问一句，别默认公众号。
If the user didn't specify a platform, ask — don't default to WeChat Official Account.

第 2 步：读该平台的规则

Step 2: Read the rules for that platform

🔑 一平台一文件，读要的那个就行，别整摞读。
用户要哪个平台读这份这个平台的要害
公众号 / 微信公众号
references/公众号.md
金句 + 钩子；标题字数口径（15–28 字，见该文件）；正文带 2–3 个 Keyword；末尾 5–10 个 
#
标签
视频号 / 微信视频号
references/视频号.md
口播感，开头三秒抓人
抖音 / dy
references/抖音.md
第一句就是钩子（黄金三秒）；夸张只许用在情绪，不许用在功效
快手 / ks
references/快手.md
接地气、短小精悍、直给
B站 / 哔站 / bilibili / 哔哩哔哩
references/B站.md
社区黑话与弹幕感
小红书 / 红书 / xhs
references/小红书.md
标题 ≤20 字、正文 ≤1000 字是发布硬上限；至少 5 个不重复 emoji；二极管标题法；种草口吻；末尾 3–5 个 
#
标签
知乎 / zhihu
references/知乎.md
论证感、有理有据、克制
每份规则的结构都一样：
Role
（角色定位）/ 
WritingSkills
（写作技巧）/ 
Rules
（改写规则）/ 
Workflow
（工作流程）。照着 Workflow 走，别只扫一眼 Role 就动笔。
也可以让脚本把规则打出来（脚本读的就是上面这些文件）：
bash
python3 scripts/rewrite.py list                  # 七个平台和它们的别名
python3 scripts/rewrite.py 小红书                 # 单平台规则
python3 scripts/rewrite.py 抖音,知乎 "原文…"       # 多平台（逗号或空格分隔都行）
python3 scripts/rewrite.py all                   # 全平台（一稿多发）
python3 scripts/rewrite.py --selfcheck           # 离线自检：平台表与规则文件一一对应
🔑 One platform, one file — read only the one you need, don't read the whole stack.
User asks forRead thisKey points for this platform
公众号 / WeChat Official Accountreferences/公众号.mdCatchphrases + hooks; title length guideline (15–28 characters, see file); body with 2–3 keywords; 5–10 
#
hashtags at the end
视频号 / WeChat Channelsreferences/视频号.mdOral-broadcast feel; hook within the first three seconds
抖音 / Douyin (dy)references/抖音.mdFirst sentence as the hook (golden three seconds); exaggeration only for emotion, never for product claims
快手 / Kuaishou (ks)references/快手.mdDown-to-earth, short, punchy, straight to the point
B站 / bilibilireferences/B站.mdCommunity jargon and danmaku vibe
小红书 / Xiaohongshu (xhs)references/小红书.mdTitle ≤20 chars, body ≤1000 chars is the hard publishing limit; at least 5 distinct emojis; binary-opposition title method; grass-planting tone; 3–5 
#
hashtags at the end
知乎 / Zhihu (zhihu)references/知乎.mdArgumentative, well-supported, restrained
Each rule file has the same structure: 
Role
(positioning) / 
WritingSkills
(writing skills) / 
Rules
(rewrite rules) / 
Workflow
(workflow). Follow the Workflow — don't just glance at the Role and start writing.
You can also have the script print the rules (the script reads exactly the files above):
bash
python3 scripts/rewrite.py list                  # 七个平台和它们的别名
python3 scripts/rewrite.py 小红书                 # 单平台规则
python3 scripts/rewrite.py 抖音,知乎 "原文…"       # 多平台（逗号或空格分隔都行）
python3 scripts/rewrite.py all                   # 全平台（一稿多发）
python3 scripts/rewrite.py --selfcheck           # 离线自检：平台表与规则文件一一对应

第 3 步：直接输出改写结果

Step 3: Output the rewritten result directly

按该平台的 Workflow 改写，直接给成品。
同时给一份改动清单（原文这句 → 改写成什么 → 为什么），交付后问一次要不要存进稿件—— 清单怎么拆、命令行怎么调见 
references/draft/draft-changes.md
。
Rewrite according to that platform's Workflow, and give the finished product directly.
Also provide a list of changes (original sentence → what it was rewritten to → why). After delivery, ask once if they want it saved to drafts — how to break down the list and how to use the CLI is in references/draft/draft-changes.md.

2. 通用纪律（七个平台都适用）

2. Universal Discipline (Applies to All Seven Platforms)

  • 以文案发起者的身份写：把用户的文案当自己的文案，只做风格转换。 ❌ 不要说「帮你改写了」「以下是改写后的版本」，直接出成品。
  • 只改风格，不改事实：产品参数、价格、功效、时间地点一律照搬原文；编出来的卖点会变成用户的虚假宣传。
  • 不反问、不确认：输出完就结束，别再问「需要调整吗」。
  • 多平台时逐个平台各出一版，别出一版说「通用」。
  • Write as the person who initiated the copy: treat the user's copy as your own, only transform the style. ❌ Don't say "I've rewritten it for you" or "here is the rewritten version" — just output the final result.
  • Change only the style, not the facts: product specs, prices, claims, times, and places must be copied exactly from the original; made-up selling points would become false advertising on the user's behalf.
  • Don't ask back, don't confirm: stop after the output, don't ask "would you like any adjustments?"
  • For multiple platforms, output one version per platform, don't output one version and call it "universal."

3. 交付前自检（超限稿不交付）

3. Pre-delivery Self-check (Do not deliver copy that exceeds limits)

逐平台过完这张单再交；超限的当场改到限内，不交「差一点点」的稿：
  • 小红书：标题 ≤20 字（emoji 计入）、正文 ≤1000 字、标签 3–5 个、无外站联系方式（微信 / vx / 电话 / 公众号同名）。
  • 公众号：标题 15–28 字。
  • 七平台通用 · 极限词与功效承诺不进标题 / 摘要 / 正文：权威口径与词表在 
    dby-banned-words
    ， 本包不自建一份，过一遍就行：
    bash
    python3 <dby-banned-words>/scripts/check_multi.py "<标题+正文>" --platforms xiaohongshu,douyin,gongzhonghao   # 只留本次涉及的平台
    命中即改；其余四平台不在检测口径里，但《广告法》第九条一样管，极限词照删。
  • 事实核对：产品参数 / 价格 / 时间地点逐项对回原文（第 2 节「只改风格，不改事实」的执行面）。
Recovery：
references/<平台>.md
读不到 → 如实说明这个平台的规则缺失、不凭印象改，其余平台照常出。
Go through this checklist platform by platform before delivering; fix any over-limit copy immediately and never deliver something that's "just a little off":
  • Xiaohongshu: title ≤20 characters (emoji count), body ≤1000 characters, 3–5 tags, no off-platform contact info (WeChat / vx / phone / same-name official account).
  • WeChat Official Account: title 15–28 characters.
  • All seven platforms · banned superlatives and efficacy claims must not appear in titles / summaries / body: the authoritative scope and word list is in 
    dby-banned-words
    . This package doesn't maintain its own list; just run it:
    bash
    python3 <dby-banned-words>/scripts/check_multi.py "<标题+正文>" --platforms xiaohongshu,douyin,gongzhonghao   # 只留本次涉及的平台
    If a hit occurs, change it; the other four platforms aren't in the check scope, but Article 9 of the Advertising Law still applies, so remove banned superlatives anyway.
  • Fact check: verify product specs / price / time and place item by item against the original (the execution of Section 2, "Change only style, not facts").
Recovery: if 
references/<platform>.md
cannot be read → honestly state that the rules for this platform are missing and do not rewrite from memory; output for the remaining platforms as usual.