temu-competitor-search

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🇺🇸

Original

English

🇨🇳

Translation

Chinese

Temu 竞品与卷王价查询

Temu Competitor and King Price Query

核心定位

Core Positioning

这是 Temu 选品的竞品分析工具。查找 Temu 上的同类产品，获取"卷王价"（最低竞品价），分析竞争格局和差异化机会。

This is a competitor analysis tool for Temu product selection. Find similar products on Temu, obtain the "King Price" (the lowest competitor price), and analyze the competitive landscape and differentiation opportunities.

核心概念

Core Concept

卷王价：Temu 平台上同类产品的最低售价，是核价计算的关键输入参数。

King Price: The lowest selling price of similar products on the Temu platform, which is a key input parameter for pricing calculations.

数据来源

Data Sources

Temu 网站：

美国:
```
https://www.temu.com
```
英国:
```
https://www.temu.com/uk
```
欧盟:
```
https://www.temu.com/eu
```

Temu website:

US:
```
https://www.temu.com
```
UK:
```
https://www.temu.com/uk
```
EU:
```
https://www.temu.com/eu
```

输入参数

Input Parameters

json

{
  "keyword": "standing desk converter",
  "category": "Home & Kitchen",
  "site": "us",
  "limit": 20,
  "sort_by": "price_asc",
  "min_rating": 3.5
}

参数	类型	必需	默认值	说明
`keyword`	string	是	-	搜索关键词
`category`	string	否	全类目	商品类目
`site`	string	否	us	站点（us/uk/eu）
`limit`	int	否	20	返回商品数量
`sort_by`	string	否	price_asc	排序方式
`min_rating`	float	否	无	最低评分筛选

json

{
  "keyword": "standing desk converter",
  "category": "Home & Kitchen",
  "site": "us",
  "limit": 20,
  "sort_by": "price_asc",
  "min_rating": 3.5
}

Parameter	Type	Required	Default Value	Description
`keyword`	string	Yes	-	Search keyword
`category`	string	No	All categories	Product category
`site`	string	No	us	Site (us/uk/eu)
`limit`	int	No	20	Number of returned products
`sort_by`	string	No	price_asc	Sorting method
`min_rating`	float	No	None	Minimum rating filter

排序选项

Sorting Options

值	说明
`price_asc`	价格从低到高（找卷王价）
`price_desc`	价格从高到低
`sales_desc`	销量从高到低
`rating_desc`	评分从高到低
`newest`	最新上架

Value	Description
`price_asc`	Price from low to high (find King Price)
`price_desc`	Price from high to low
`sales_desc`	Sales volume from high to low
`rating_desc`	Rating from high to low
`newest`	Newly listed

输出格式

Output Format

json

{
  "metadata": {
    "keyword": "standing desk converter",
    "site": "temu.com (US)",
    "search_time": "2026-02-26T10:30:00Z",
    "total_results": 156,
    "returned_results": 20
  },
  "summary": {
    "lowest_price": 29.99,
    "lowest_price_currency": "USD",
    "highest_price": 189.99,
    "average_price": 67.50,
    "median_price": 55.00,
    "price_range": "$29.99 - $189.99",
    "competition_level": "high",
    "opportunity_score": 6.5
  },
  "king_price": {
    "price": 29.99,
    "currency": "USD",
    "product_id": "temu_123456",
    "title": "Height Adjustable Standing Desk Converter...",
    "image_url": "https://img.temu.com/xxx.jpg",
    "rating": 3.8,
    "review_count": 456,
    "sold_count": "1k+",
    "shipping": "Free shipping",
    "seller": "Factory Direct",
    "notes": "基础款，无品牌，价格最低"
  },
  "competitors": [
    {
      "rank": 1,
      "product_id": "temu_123456",
      "title": "Height Adjustable Standing Desk Converter...",
      "url": "https://www.temu.com/product-123456.html",
      "image_url": "https://img.temu.com/xxx.jpg",
      "price": 29.99,
      "original_price": 59.99,
      "discount": "50% off",
      "rating": 3.8,
      "review_count": 456,
      "sold_count": "1k+",
      "shipping": "Free shipping",
      "seller": {
        "name": "Factory Direct",
        "rating": 4.2,
        "followers": "5k+"
      },
      "specifications": {
        "material": "Steel + MDF",
        "color": "Black",
        "size": "80cm x 40cm"
      },
      "selling_points": [
        "Height adjustable",
        "Easy assembly",
        "Space saving"
      ],
      "differentiation": {
        "is_bundle": false,
        "is_premium": false,
        "is_lightweight": true,
        "quality_level": "budget"
      }
    }
  ],
  "market_insights": {
    "price_distribution": [
      {"range": "$20-40", "count": 45, "percentage": "29%"},
      {"range": "$40-60", "count": 67, "percentage": "43%"},
      {"range": "$60-100", "count": 32, "percentage": "21%"},
      {"range": "$100+", "count": 12, "percentage": "7%"}
    ],
    "common_features": [
      "Height adjustable",
      "Easy assembly",
      "Free shipping"
    ],
    "premium_features": [
      "Electric motor",
      "Memory presets",
      "Cable management"
    ],
    "gap_opportunities": [
      {
        "type": "bundle",
        "description": "桌板+桌腿+支架套装",
        "potential_price": "$49.99",
        "estimated_margin": "35%"
      },
      {
        "type": "premium",
        "description": "实木材质，高端设计感",
        "potential_price": "$89.99",
        "estimated_margin": "45%"
      }
    ]
  },
  "recommendation": {
    "market_status": "红海竞争激烈",
    "suggested_strategy": "bundle",
    "suggested_price_range": "$45-65",
    "notes": "建议做套装组合，避免直接价格竞争"
  }
}

json

{
  "metadata": {
    "keyword": "standing desk converter",
    "site": "temu.com (US)",
    "search_time": "2026-02-26T10:30:00Z",
    "total_results": 156,
    "returned_results": 20
  },
  "summary": {
    "lowest_price": 29.99,
    "lowest_price_currency": "USD",
    "highest_price": 189.99,
    "average_price": 67.50,
    "median_price": 55.00,
    "price_range": "$29.99 - $189.99",
    "competition_level": "high",
    "opportunity_score": 6.5
  },
  "king_price": {
    "price": 29.99,
    "currency": "USD",
    "product_id": "temu_123456",
    "title": "Height Adjustable Standing Desk Converter...",
    "image_url": "https://img.temu.com/xxx.jpg",
    "rating": 3.8,
    "review_count": 456,
    "sold_count": "1k+",
    "shipping": "Free shipping",
    "seller": "Factory Direct",
    "notes": "Basic model, no brand, lowest price"
  },
  "competitors": [
    {
      "rank": 1,
      "product_id": "temu_123456",
      "title": "Height Adjustable Standing Desk Converter...",
      "url": "https://www.temu.com/product-123456.html",
      "image_url": "https://img.temu.com/xxx.jpg",
      "price": 29.99,
      "original_price": 59.99,
      "discount": "50% off",
      "rating": 3.8,
      "review_count": 456,
      "sold_count": "1k+",
      "shipping": "Free shipping",
      "seller": {
        "name": "Factory Direct",
        "rating": 4.2,
        "followers": "5k+"
      },
      "specifications": {
        "material": "Steel + MDF",
        "color": "Black",
        "size": "80cm x 40cm"
      },
      "selling_points": [
        "Height adjustable",
        "Easy assembly",
        "Space saving"
      ],
      "differentiation": {
        "is_bundle": false,
        "is_premium": false,
        "is_lightweight": true,
        "quality_level": "budget"
      }
    }
  ],
  "market_insights": {
    "price_distribution": [
      {"range": "$20-40", "count": 45, "percentage": "29%"},
      {"range": "$40-60", "count": 67, "percentage": "43%"},
      {"range": "$60-100", "count": 32, "percentage": "21%"},
      {"range": "$100+", "count": 12, "percentage": "7%"}
    ],
    "common_features": [
      "Height adjustable",
      "Easy assembly",
      "Free shipping"
    ],
    "premium_features": [
      "Electric motor",
      "Memory presets",
      "Cable management"
    ],
    "gap_opportunities": [
      {
        "type": "bundle",
        "description": "Desk board + table legs + bracket set",
        "potential_price": "$49.99",
        "estimated_margin": "35%"
      },
      {
        "type": "premium",
        "description": "Solid wood material, high-end design",
        "potential_price": "$89.99",
        "estimated_margin": "45%"
      }
    ]
  },
  "recommendation": {
    "market_status": "Fierce red sea competition",
    "suggested_strategy": "bundle",
    "suggested_price_range": "$45-65",
    "notes": "It is recommended to create bundle sets to avoid direct price competition"
  }
}

关键输出字段

Key Output Fields

卷王价 (king_price)

King Price

这是核价计算的核心输入：

json

{
  "price": 29.99,
  "currency": "USD"
}

This is the core input for pricing calculations:

json

{
  "price": 29.99,
  "currency": "USD"
}

竞争程度评估

Competition Level Assessment

竞争级别	竞品数量	价格区间	建议
`low`	< 20	分散	蓝海机会，可进入
`medium`	20-50	中等	需差异化策略
`high`	50-100	集中低价	红海，需强差异化
`very_high`	> 100	极低	避免或做高端

Competition Level	Number of Competitors	Price Range	Recommendation
`low`	< 20	Dispersed	Blue ocean opportunity, enterable
`medium`	20-50	Moderate	Differentiation strategy required
`high`	50-100	Concentrated low price	Red sea, strong differentiation required
`very_high`	> 100	Extremely low	Avoid or target high-end market

机会评分 (opportunity_score)

Opportunity Score

综合评分（1-10分），考虑因素：

竞争密度
价格空间
差异化机会
市场规模

Comprehensive score (1-10 points), considering factors:

Competition density
Price space
Differentiation opportunities
Market size

差异化策略识别

Differentiation Strategy Identification

根据竞品分析，自动识别适合的差异化策略：

Automatically identify suitable differentiation strategies based on competitor analysis:

1. 组合拳策略 (Bundle)

1. Bundle Strategy

当检测到以下情况时推荐：

单品竞争激烈
存在配套产品需求
组合后可提升客单价

示例：

单品：桌垫 $15
组合：桌垫+鼠标垫+键盘托 $35

Recommended when the following are detected:

Fierce single product competition
Demand for supporting products exists
Customer unit price can be increased after bundling

Example:

Single product: Desk mat $15
Bundle: Desk mat + mouse pad + keyboard tray $35

2. 视觉溢价策略 (Premium)

2. Premium Visual Strategy

当检测到以下情况时推荐：

现有产品品质感差
存在高端用户需求
材质/设计可升级

示例：

现有：塑料材质，基础设计 $20
升级：实木材质，设计感 $50

Recommended when the following are detected:

Poor quality perception of existing products
Demand from high-end users exists
Material/design can be upgraded

Example:

Existing: Plastic material, basic design $20
Upgraded: Solid wood material, stylish design $50

3. 极致轻小策略 (Lightweight)

3. Ultra-lightweight Strategy

当检测到以下情况时推荐：

大件产品运费高
存在小件配件需求
可拆分销售

示例：

大件：站立桌 $100
小件：桌腿配件 $25

Recommended when the following are detected:

High shipping costs for large products
Demand for small accessories exists
Can be sold in split parts

Example:

Large product: Standing desk $100
Small part: Table leg accessories $25

使用方式

Usage Methods

方式一：Web 搜索获取

Method 1: Web Search

搜索词: "site:temu.com standing desk converter"

Search term: "site:temu.com standing desk converter"

方式二：WebFetch 获取

Method 2: WebFetch

URL: https://www.temu.com/search_result.html?search_key=standing+desk+converter

URL: https://www.temu.com/search_result.html?search_key=standing+desk+converter

方式三：用户手动输入

Method 3: Manual User Input

用户可手动提供 Temu 竞品信息，skill 进行结构化处理。

Users can manually provide Temu competitor information, and the skill will process it in a structured manner.

与其他 Skills 协作

Collaboration with Other Skills

接收
```
amazon-movers-shakers
```
的产品关键词
输出卷王价给
```
temu-pricing-calculator
```
输出竞品分析给
```
ecom-product-orchestrator
```

Receive product keywords from
```
amazon-movers-shakers
```
Output King Price to
```
temu-pricing-calculator
```
Output competitor analysis to
```
ecom-product-orchestrator
```

注意事项

Notes

价格波动：Temu 价格变动频繁，建议多次采样取最低值
促销影响：大促期间价格可能异常低，需关注日常价格
品质差异：低价产品可能品质较差，差异化产品可适当溢价
数据准确性：Temu 页面结构可能变化，需定期更新解析逻辑

Price Fluctuations: Temu prices change frequently, so it is recommended to take multiple samples to get the lowest value
Promotion Impact: Prices may be abnormally low during major promotions, so daily prices should be monitored
Quality Differences: Low-priced products may have poor quality, and differentiated products can appropriately command a premium
Data Accuracy: Temu page structure may change, so parsing logic needs to be updated regularly

示例用法

Example Usage

示例 1：查找卷王价

用户：帮我查一下 "desk mat" 在 Temu 上的最低价

执行：
1. 搜索 Temu 上的 desk mat 产品
2. 按价格排序，找到最低价
3. 返回卷王价和产品详情

示例 2：竞争分析

用户：分析 "standing desk" 在 Temu 上的竞争情况

执行：
1. 搜索 Temu 上的 standing desk 产品
2. 分析价格分布、竞品数量
3. 识别差异化机会
4. 返回竞争分析报告

示例 3：批量查询

用户：帮我查这几个产品的 Temu 卷王价：
- desk converter
- monitor stand
- cable management box

执行：
1. 依次搜索每个关键词
2. 提取各自的卷王价
3. 返回批量结果

Example 1: Find King Price

User: Help me find the lowest price of "desk mat" on Temu

Execution:
1. Search for desk mat products on Temu
2. Sort by price to find the lowest price
3. Return the King Price and product details

Example 2: Competitive Analysis

User: Analyze the competition of "standing desk" on Temu

Execution:
1. Search for standing desk products on Temu
2. Analyze price distribution and number of competitors
3. Identify differentiation opportunities
4. Return a competitive analysis report

Example 3: Batch Query

User: Help me check the Temu King Prices for these products:
- desk converter
- monitor stand
- cable management box

Execution:
1. Search each keyword sequentially
2. Extract the respective King Price
3. Return batch results