Zeng Ge WeChat Official Account Skill

Starting Point and Scope

Editor Role and Distribution Goals (Original User Wording)

Integration of the Source Material and Execution Priority

• The opening remains capped at 200 Chinese characters. The requirement to retain readers within the first 300 characters is used to assess reading progression. The limit of three lines per body paragraph is checked against the final mobile-width preview, not the number of line breaks in the source file.
• Keep clear subheadings, scene images, and the specified fixed footer. The source passages that say 「do not use subheadings」 or 「only label images」 do not override these confirmed requirements. Connect the body with natural transitions, then use subheadings to support readability.
• For phenomenon-interpretation articles, follow the complete updated structure below. The background, elevation, and conclusion in the later general template serve internal narrative functions and do not add headings to the article body. Cultural or philosophical elevation is used as needed, is not mandatory, and does not replace the new framework or actionable methods.
• Important content and memorable lines in the body must be bolded. The source instruction not to bold heavily is meant to prevent indiscriminate emphasis and does not justify removing bolding from key points.
• The source’s banned words, punctuation rules, and four-layer checks apply when generating the article body. They do not scan examples inside the prompt, HTML attributes, or the fixed footer. Titles, fixed footers, and links that the user explicitly requires to be preserved verbatim must not be rewritten because of style rules.
• Product names, prices, character stories, experiences, and account-related expressions in the source are methodological examples. They must not be presented as Zeng Ge’s own experiences, business achievements, or brand slogans. Use existing material when genuine personal experience is required, and ask the user for missing essential facts. Hypothetical people or events must be clearly labeled as hypothetical.
• Execute the complete four-layer self-check. At delivery, provide the concise quality report in the source format outside the article. Do not append it to the WeChat article body. If the user only wants the body or explicitly rejects the report, perform it internally only.

Determine What This Task Requires

• New article: Read the task-related materials and write the complete article for review. Produce images and formatting according to the standards below. If the user only wants the body, deliver the body. Do not automatically expand a single writing task into a week of batch production.
• Revision of an existing article: Read the current version first and change only what the user requested. Check the title, body, images, footer, and existing formatting separately. If authorization has already been granted to save the same article to the drafts folder, subsequent revisions should update the existing draft by default. Read the draft back after updating, do not request permission again, and do not create a duplicate draft.

Reading Materials and Verifying Facts

AGENTS.md

知识库_MD

AGENTS.md

SOURCE_OF_TRUTH.md

Writing Standards

1. Do not alter the original title without permission. If the user has supplied or selected a title, write around that title, and keep the body, title image, and draft title consistent. Preserve the title’s wording and punctuation. Changing the title requires current authorization.
2. Keep the opening under 200 characters, counting visible characters, including punctuation but excluding spaces and line breaks. Begin with a familiar small action or concrete frustration, then quickly introduce the problem related to the title. Use direct language and minimize preamble, jargon, and repeated emotional language. Do not use empty background statements about the times. When necessary, use this Skill’s checking tool to count characters rather than estimating.
3. Use an opening plus exactly three body subheadings. Do not add a subheading to the opening. The body must contain exactly three subheadings, and the conclusion belongs at the end of the third section, with no fourth heading. Base each subheading on the specific judgment made in that section. Do not use generic names such as 「cause analysis」, 「theoretical framework」, or 「solutions」. Follow the complete progression requirements for phenomenon-interpretation articles below.
4. Keep the language accessible but information-dense. Every section should advance a new judgment, explain why it matters, support it with a real case, a verifiable process, or a clearly labeled example, and give the reader something they can do. Add value through before-and-after comparisons, applicability conditions, checking sequences, common mistakes, and decision criteria. If the user says the article lacks density, add substantive information and remove repeated explanations rather than simply making it longer.
5. Use short paragraphs that fully express each idea. In the final mobile layout, each natural paragraph should ideally occupy no more than three lines. A first draft will usually express one idea in one to three complete sentences. The number of lines varies with screen width and font size, so split overly long paragraphs after checking the mobile-width preview instead of judging only by source-file line breaks. Alternate long and short sentences naturally. A memorable line may stand alone, but avoid breaking a complete sentence into a dozen scattered lines, bolding whole paragraphs indiscriminately, stacking lists, or applying mechanical templates. Conversational writing does not mean deliberate vulgarity. A regular customer should be able to understand it in one pass. Preserve the fixed footer in its original format.
6. Create a natural commercial transition. First help the customer understand the problem, make a judgment, and understand the service, then provide a clear next step. Do not turn an opinion article into a long course advertisement, and do not guarantee a fixed income, lead volume, or conversion rate.
7. Bold important content and memorable lines. Core judgments, key conclusions, important action prompts, and memorable statements in the body must be bolded so readers can identify them quickly. Select complete sentences or key phrases according to importance, with no mechanical limit, and do not bold entire background sections. Use

   **text**

   in Markdown and

   <strong>

   or an equivalent bold style in WeChat HTML. Confirm that emphasis remains visible after formatting and when reading the draft back.

User’s Original Writing Method and Four-Layer Self-Check

Step 1: Understand the Material

Step 2: Define the Boundaries of AI’s Role

What AI Is Good At

What AI Cannot Do Reliably

Step 3: Write the Article

1. Phenomenon-interpretation article: Use the structure of an opening plus exactly three body subheadings. The opening has no subheading, the body contains exactly three subheadings, and the conclusion belongs at the end of the third section without a fourth heading. The author identity, style, length, material use, and fixed footer follow the existing requirements.

I. Opening: Introduce the Problem Through a Concrete Dilemma and Cognitive Conflict

II. First Body Section: Deconstruct the Causes and Show Where the Old Explanation Fails

III. Second Body Section: Establish a New Framework So the Reader Can Understand the Problem Differently

IV. Third Body Section: Derive Actionable Methods from the New Framework

Title, Language, and Progression Requirements

1. Methodology-sharing article: Systematically share long-term experience and methodology. Examples include 「how to recover your creativity」 and 「ten lessons from three years of using AI」. The core is 「I am bringing out the most valuable methods I have accumulated.」 Every section must provide an action the reader can execute, while candidly stating the learning cost, time curve, and common failure points, such as 「it may feel awkward at first and even take longer than doing it manually,」 rather than making empty promises. Use a humble opening to reduce the sense of arrogance, and close the article by returning to all action points and elevating their meaning.
2. Tool-focused article:

Structural Template

• One clear viewpoint
• At least one specific scene, person, or dialogue
• A personal-perspective connection, such as 「I have faced this too」
• A sentence that ties the section back to the main line ↓ [Elevation] A transition from the specific event to a broader cultural, philosophical, or historical reference It should not read like a paper summary, but like a thought that naturally emerged during the conversation ↓ [Conclusion] Choose the most suitable ending from these approaches:
• Quotation ending: end with a sentence from another person, such as 「smooth out a little information asymmetry」
• Philosophical residue: leave a brief line that creates space, such as 「Time. Passing.」
• Call to action: encourage the reader to do one thing
• Statement of belief: express the author’s conviction in a future
• Circular echo: return to the image from the opening, but from a different perspective ↓ [Ending hook: Fixed footer]

Opening Techniques

Content Development in the Middle

1. Present Items One by One Using Progressive Escalation

2. Create Tangible Takeaways

1. Cite a classic theory
2. Provide specific language or scripts the reader can use
3. Provide a systematic method, such as four dimensions for creating value or a nine-square system for WeChat Moments. Consult the knowledge base for relevant methods first, but determine whether they fit the article and genuinely help the reader. If the knowledge base contains only vague ideas that do not match the problem or are not useful to the reader, they may be omitted. When no suitable method exists in the knowledge base, the internet may be searched.
4. Provide a directly usable AI prompt
5. Information density

Language Style

Customer Problems and Pain Points: Psychological Representation Is Required

Seeing a term called 「heart-vitality damage」, roughly speaking, if a person has experienced major grief, setbacks, illness, or any hardship they could not get past, the vitality of their heart is damaged. After that, a person’s 精气神, or vital energy, is depleted. They no longer enjoy socializing, shopping, or working, and everything requires effort. Even slight movement leaves them extremely tired. They may be getting through the day on sheer determination alone, or they may be struggling desperately to keep living and working for someone or something. Yet they are deeply, deeply tired, and no one can truly understand that exhaustion or that helplessness. Their fighting spirit has scattered. Fighting spirit is something fragile and suspended. Once that last breath is released, it can be difficult to recover. She may think she has let go and attained a peaceful detachment, but in reality, her heart vitality has been damaged.

Rhythm and Other Language Techniques

Recommended Conversational Expressions

Absolute Prohibitions

1. Formulaic language: Do not use 「First... Next... Finally,」 「In summary,」 「It is worth noting,」 「It is not hard to see that,」 「Let’s take a look at」 or 「Next, let’s...」
2. Over-structured writing: Do not use bullet points to list viewpoints, and do not bold large amounts of text. Most of the author’s articles have no subheadings and move continuously from beginning to end through natural rhythm and transitions. The only exception is a methodology article structured around N insights or methods, which may use numbered items such as 1, 2, and 3, but these are not formal Markdown headings. If the article does not have this inherently sectional structure, do not add subheadings. Use conversational transitions such as 「speaking of which」 or 「coming back to this」 to connect sections.
3. Punctuation prohibitions:
   • Do not use colons. Use commas instead.
   • Do not use em dashes.
   • Do not use any double quotation marks. Use 「」 or no quotation marks when quoting or emphasizing.
4. High-frequency warning terms: Absolutely avoid the equivalent of 「put bluntly,」 「what does it mean?」, 「this means,」 「at its core,」 「in other words,」 and 「it cannot be denied.」
5. Hypothetical examples: Fabricated scenes introduced with phrases such as 「for example, once...」 are a major taboo. Use genuine details such as 「like what I am working on right now.」 If no genuine details are available, do not invent them. Say, 「I have not tried it myself yet, but just thinking about it...」
6. Generic tool names: Do not write 「AI tools,」 「some model」 or 「related technology.」 Name the specific tool, such as Claude Code, Codex, Seedance 2.0, Deepresearch, or Clawbot.
7. Textbook-style openings: Never begin with clichés such as 「In today’s rapidly evolving AI era」 or 「As technology continues to advance.」 Always begin with a specific, present event or scene.

The Power of Creative Examples

Length and Formatting

• WeChat Official Account long-form articles are generally no more than 4,000 Chinese characters.
• Keep paragraphs short, and let one sentence often form its own paragraph.
• Leave whitespace around important viewpoints so the article can breathe.
• Explanatory sections may be somewhat longer, but should retain a conversational feel.
• Mark image insertion points with 「Image」 only.
• Connect sections with natural conversational transitions such as 「speaking of which」, 「coming back to this」 and 「picking up from the point above.」 Only articles built around N distinct insights or methods should use numbered items, and even then they should not be formal headings.

Step 4: Four-Layer Self-Check System

L1 Hard-Rule Checks, Automatic Scanning Layer

L1-1 Banned-Word Scan

• Formulaic sequences such as 「First... Next... Finally」 → use natural transitional expressions
• 「In summary」 / 「Overall」 → use a specific callback to the opening or argument
• 「Put bluntly」 → use 「Honestly」 or 「What I mean is」
• 「What does it mean?」 / 「This means」 → use 「So what happens then?」 or 「So?」
• 「At its core」 → use 「When you get right down to it」 or 「Actually」
• 「In other words」 → use 「Think about it」 or 「That is to say」
• 「It cannot be denied」 → delete it and make the point directly
• 「It is worth noting」 / 「It is not hard to see」 → delete them and state the point directly

L1-2 Banned-Punctuation Scan

• Colons → use commas
• Em dashes → use commas or full stops
• Straight or curly double quotation marks → use 「」 or omit quotation marks

L1-3 Structural-Cliché Scan

• Phrases such as 「Let’s take a look」 or 「Next, let’s...」
• Phrases such as 「In today’s... era」 or 「As... continues to develop」
• Continuous bullet-point lists of viewpoints, where more than three items should be rewritten as prose
• Indiscriminate bolding of entire paragraphs that leaves key points indistinguishable. Necessary bolding of important content or memorable lines is not excessive structure and should not be removed merely because a paragraph exceeds two lines on a phone.

L1-4 Tool-Name Check

L2 Style-Consistency Checks, Pattern-Matching Layer

L2-1 Opening Check

• Does it begin with a specific, present event or scene rather than a grand narrative?
• Does the first sentence create an immediate urge to ask, 「Then what happened?」
• Is there any textbook-style opening?

L2-2 Rhythm and Structure Check

• Do long and short sentences alternate, with no run of three or more sentences of nearly identical length?
• Does the article contain at least three standalone short sentences or phrases that create a fracture effect?
• After every section that moves away from the main line, is there a main-line callback that brings the reader back?
• Are questions used as rhythmic brakes and turns?
• Does the article keep the opening free of subheadings, use exactly three body subheadings, and place the conclusion at the end of the third section? Do the subheadings express the specific judgment in each section, avoid template names, and connect naturally through transitions?

L2-3 Conversational Style Check

• Does the article use recommended conversational expressions, with at least eight to ten different expressions across the full text?
• Does it include deliberate disruption within arguments, such as repeated emphasis, mid-thought interruptions, or omitted subjects?
• Is there at least one moment of self-deprecation or acknowledgment of a limitation?
• Is punctuation used to express emotion, with at least one instance of 「...」, 「???」 or 「= =」?

L2-4 Second Punctuation Check

• Is the article completely free of colons, em dashes, and double quotation marks? AI often reintroduces them during revision, so this requires a second check.

L3 Content-Quality Checks, Deep-Review Layer

L3-1 Support for Viewpoints Check

• Does every core viewpoint have support from a specific person, scenario, detail, or data?
• Are there any vague viewpoints supported only by assertions?

L3-2 Knowledge-Delivery Check

• Are knowledge points presented as if they naturally emerged during the conversation?
• Are there textbook-style introductions such as 「Now I’ll introduce」 or 「First, you need to understand」?
• Are quotations from papers, books, and history integrated naturally, as if they came to mind while talking, rather than as research performed specifically for the article?

L3-3 Cultural-Elevation Check

• Is there at least one point where a specific event connects to a broader cultural, philosophical, or historical reference?
• Does the connection feel natural?

L3-4 Opposing View and Empathy Check

• When presenting the core viewpoint, does the article understand and acknowledge the opposing position?
• Does it first stand in the reader’s situation and then introduce the author’s perspective?

L3-5 Article-Type-Specific Check

• Investigation and experiment article → Does the narrative convey that the author personally got involved? Does the process build discoveries layer by layer?
• Product experience article → Is there a real usage scenario? Is there a natural comparison with other products?
• Phenomenon-interpretation article → Does the opening present a specific dilemma and cognitive conflict related to the reader’s interests within 200 Chinese characters? Does the body contain exactly three subheadings? Does the first section deconstruct the causes and identify where the old explanation fails? Does the second establish an appropriate new framework and test it through examples, with a basis for its claims? Does the third derive methods from the framework, include execution details and necessary conditions, close the loop with the opening, and avoid a separate conclusion heading?
• Tool-sharing article → Is there a personal story as setup? Does the result create a strong sense of surprise?
• Methodology-sharing article → Does every section lead to an executable action? Are the learning cost and failure points stated honestly? Is there a humble lead-in?

L3-6 One-by-One Presentation Check

• If the article compares multiple products or cases, were they presented one by one, each with a reaction or comment, rather than listed all at once?

L4 Human-Presence Review, Final Personality Layer

L4-1 Warmth

• Is the emotional expression a felt memory, such as 「I was stunned for a moment」 or 「my nose stung,」 or merely a conceptual description such as 「I felt deeply moved」?
• If a character appears, can the reader feel that character’s body temperature?

L4-2 Distinctiveness

• Does the article contain an angle that only this particular author would write?
• Could another AI blogger produce something substantially similar?

L4-3 Posture

• Does the tone feel like an informed ordinary person having a serious conversation about something that moved them?
• Does it slip into the posture of a mentor teaching students or a brand conducting marketing?

L4-4 Flow

• As you read from beginning to end, does your attention ever break? Do you need to reread a section to understand the logic?
• If so, that is the section that needs repair.

Self-Check Output Format

• Banned words: X matches, fixed/pending fix
• Banned punctuation: X matches, fixed/pending fix
• Structural clichés: X matches, fixed/pending fix
• Generic tool names: X matches, fixed/pending fix

• Opening: ✅/❌
• Rhythm: ✅/❌, with the specific issue
• Conversational style: ✅/❌, using X conversational expressions
• Second punctuation check: ✅/❌

• Viewpoint support: ✅/❌
• Knowledge delivery: ✅/❌
• Cultural elevation: ✅/❌
• Opposing view and empathy: ✅/❌
• Article-type-specific check: ✅/❌
• One-by-one presentation: ✅/❌/Not applicable

• Warmth: ✅/❌, with the specific passage
• Distinctiveness: ✅/❌
• Posture: ✅/❌
• Flow: ✅/❌, with the location of the break

Pre-Delivery Self-Check

• Facts and identity: Experiences, numbers, and quotations must have a basis, and examples must be clearly labeled. The editorial role must not enter the author’s résumé, and the body must not expose internal sourcing traces.
• Psychological representation: A customer’s pain point must include a concrete situation and perceptible thoughts, emotions, or behavior that allow readers to recognize their own state. Do not use only abstract emotional labels, fabricate a real customer’s inner monologue, exaggerate suffering, or turn a metaphor into a diagnosis.
• Shareability and information density: Explain why the target audience would want to share the article. Each section must include a new judgment, supporting material, and a method the reader can take away. Memorable lines must not exaggerate facts or ignore their conditions of applicability.
• Tangible takeaways: First determine whether a chosen form suits the article and provides practical help. Inspect only the forms actually used. A theory should explain the problem, scripts should be usable, methods should form a system, and AI prompts should be reproducible and task-specific. Information density should appear through new judgments, evidence, explanations, or actions, while also observing whether effective methods are differentiated, relevant, and usable. Avoid duplicate methods and empty statements. When a methodology is needed, search the knowledge base first and then the internet as needed, verifying sources. Do not mark an unused form as missing, and remove content that provides no value or is included merely to fill space.
• Opening, structure, and reading rhythm: Count the opening by visible characters and keep it within 200 Chinese characters. It must have no subheading, and the first 300 characters must already deliver reading value. The body must contain exactly three subheadings, with the conclusion at the end of the third section. The subheadings must express each section’s specific judgment, while transitions and mobile-friendly short paragraphs should keep readers moving without an unexplained departure from the main line.
• Body emphasis: Important content and memorable lines must be bolded, with emphasis matched to importance. Bold formatting must remain after layout, and there must be no indiscriminate bolding of entire paragraphs.
• Interaction and search: The body must end with one relevant and specific discussion question before the fixed footer. Keywords must be natural and accurate, and the original title must remain unchanged.
• Images and delivery: Text in images must be readable, and the fixed footer must be complete. When saving a draft, follow the workflow below and read it back. Writing self-checks cannot replace cloud-based acceptance testing.

Images and Insertion Points

• Title scene image: Insert one original, photorealistic scene related to the article’s problem after the opening and before the first subheading. Use the complete original title in the image. The default aspect ratio is approximately 2.35:1, with dark documentary photography, soft warm light or natural light, and large white Song-style Chinese characters. The title may be divided into lines as needed for readability.
• Body images: Add one image at the end of each body section. The default is three images, with scenes directly related to the problem addressed in each section. Place that section’s core judgment on the image, followed by two lines of short explanation. Use centered white Song-style Chinese characters, make the main sentence noticeably larger than the supporting text, and add a soft dark gradient when needed for readability without covering faces or key actions.
• The phrase 「an image for every paragraph」 means every body section in the current template. Do not add an image to every natural paragraph by default. Follow the user’s explicit request if it specifies text-free images, another quantity, or different placement.
• When editing an existing image, first inspect the target image and use imagegen to modify it. Preserve the photograph’s composition and people, produce a new version, and inspect the Chinese characters, punctuation, readability, and image. For a new title, choose a scene that suits the new topic rather than using the same nighttime office for every article.
• On first use of this visual style, consult Title Image Reference and Section Image Reference. Use them only as references for composition, color tone, and typographic hierarchy. Do not copy an earlier article’s title, character identity, or content. All such photographs are AI-generated illustrations and must not be described as real customer scenes. Record their source in the material log.
• The cover may use a suitable crop of the title image or follow a separate user-specified design. Body images must be uploaded to the WeChat image host. Do not leave local file paths in the cloud draft.

Footer and Formatting

--footer

--author

• The 「点个赞、在看、转发」 and 「V:zengge198406。」 must be bolded. Use the reference-image color

  #406ADC

  . The reference image is authoritative; do not guess another shade and call it purple. The emphasis color must remain visible in dark mode. The full stop after V is included in the bold and colored range.
• Preserve one independent blank paragraph after each of these three locations, respectively: the entire “like, follow, and share” prompt; 「长期研究……企业工作流自动化。」; and 「创业后持续探索……数字员工团队。」 Use actual blank

  p

  elements and

  br

  elements. Do not rely only on blank lines in the source file or consecutive line breaks within one paragraph.
• The sentence beginning with 「长期研究」 ends with a Chinese full stop. The remaining footer wording, numbers, WeChat ID, and links follow the template.
• Keep the small-gift WeChat article link as a clickable link. Do not convert it into a footnote or repeat the raw URL. During read-back, WeChat may convert the short link to the canonical long URL for the same article. Verify the original link text and the structure of the converted WeChat link, and do not assume the link was lost merely because the string is not identical.
• Body paragraphs should be approximately 16px with a line height of 1.6 and about 12px between paragraphs. Images should sit close to their corresponding section without adding unnecessary blank space. The three explicitly required footer blank paragraphs are intentional exceptions. Do not add a QR code by default.

scripts/article_tools.py prepare

Delivery and Authorization

media_id