google-ads

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English

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Google Ads

Tools for working with a Google Ads account against the Google Ads API (

https://googleads.googleapis.com/v23/

). Reads are expressed in GAQL (Google Ads Query Language) against the search endpoint; writes go through the per-resource mutate endpoints. 13 tools across account navigation, reads and reporting, and campaign / budget / conversion-tracking management. Google Ads organizes accounts as a hierarchy: a manager (MCC) account can operate client accounts beneath it. Most tools take the operating account's

customerId

, plus an optional

loginCustomerId

(the manager account) when the operating account is reached through a manager.

Independent, unofficial connector for Google Ads. Not affiliated with, endorsed by, or sponsored by Google Ads. "Google Ads" is a trademark of its owner, used only to identify the service this connector works with.

用于通过Google Ads API（

https://googleads.googleapis.com/v23/

）操作Google Ads账户的工具。读取操作通过搜索端点以GAQL（Google Ads查询语言）实现；写入操作通过各资源对应的mutate端点完成。涵盖账户导航、读取与报表、广告系列/预算/转化跟踪管理三大类，共13个工具。Google Ads采用层级化账户结构：管理型（MCC）账户可操作其下的客户账户。大多数工具需要传入操作账户的

customerId

，若通过管理型账户访问操作账户，还可传入可选的

loginCustomerId

（即管理型账户ID）。

独立、非官方的Google Ads连接器。与Google Ads无关联、未获其认可或赞助。"Google Ads"为其所有者的商标，仅用于标识本连接器所适配的服务。

When to use this

适用场景

Resolve which account to act on — list the accounts the connection can access, then (when access is through a manager) the client accounts beneath it.
Read campaigns, ad groups, and ads — list them with status and budget, or run an arbitrary GAQL query for anything the structured reads don't cover.
Build performance reports — pick a resource, the metrics to measure, and a date range.
Manage campaigns and budgets — pause, enable, or remove a campaign; create or adjust a daily budget.
Set up conversion tracking — list or create conversion actions (including the offline-conversion
```
UPLOAD_CLICKS
```
action).

确定操作的账户——列出连接可访问的账户，若通过管理型账户访问，还可列出其下的客户账户。
读取广告系列、广告组和广告——列出包含状态与预算的相关信息，或运行任意GAQL查询以覆盖结构化读取未涵盖的内容。
构建绩效报表——选择资源、要衡量的指标以及日期范围。
管理广告系列与预算——暂停、启用或删除广告系列；创建或调整每日预算。
设置转化跟踪——列出或创建转化操作（包括线下转化的
```
UPLOAD_CLICKS
```
操作）。

Setup

安装配置

This is an agentskills.io skill.

If the connector has not been installed as a skill yet, install it first with

npx skills add zapier/connectors --skill google-ads

(or your harness's own skill-install mechanism), then continue here. Installing the skill copies these files, not dependencies. Before running the CLI, a local MCP server, or

zapier-sdk

auth commands, run

npm install --omit=dev

here once. Importing the published package as a dependency in your own project instead? That

npm install

already resolves everything — see

references/use-as-sdk.md

The connector runs on Node.js 22.18+. Pick the reference that matches how you're running it, and load it before doing anything else:

You have...	Load
An MCP-aware client — tools may already be loaded (e.g. `mcp__google-ads__<tool>` ), or you can register a local server yourself (or guide the user to)	`references/use-as-mcp.md`
Terminal / subprocess access (you can run `node` )	`references/use-as-cli.md`
Only your own code, importing this package as a dependency	`references/use-as-sdk.md`
No tool access, no terminal, no ability to import this package — you write your own code that calls the Google Ads API directly (e.g. a code-execution sandbox)	`references/use-as-recipe.md`

这是一个agentskills.io技能。

如果尚未将该连接器作为技能安装，请先执行

npx skills add zapier/connectors --skill google-ads

（或使用你的Harness自带的技能安装机制）进行安装，然后继续以下步骤。安装技能仅会复制这些文件，不会安装依赖项。运行CLI、本地MCP服务器或

zapier-sdk

认证命令前，请在此处执行一次

npm install --omit=dev

。若要在你自己的项目中导入已发布的包作为依赖？此时

npm install

已解决所有依赖问题——请参阅

references/use-as-sdk.md

。

该连接器运行于**Node.js 22.18+**环境。请选择与你的运行方式匹配的参考文档，并在操作前加载它：

你拥有...	加载方式
支持MCP的客户端——工具可能已加载（例如 `mcp__google-ads__<tool>` ），你也可以自行注册本地服务器（或引导用户注册）	`references/use-as-mcp.md`
终端/子进程访问权限（可运行 `node` 命令）	`references/use-as-cli.md`
仅能使用自有代码，将本包作为依赖导入	`references/use-as-sdk.md`
无工具访问权限、无终端、无法导入本包——需自行编写调用Google Ads API的代码（例如在代码执行沙箱中）	`references/use-as-recipe.md`

Scripts

脚本说明

All scripts use the single connection

google-ads

. Customer-scoped scripts take the operating account's

customerId

(digits only) and an optional

loginCustomerId

(the manager account, when access is through a manager).

Script	Script name	Connections	Description
`scripts/listAccessibleCustomers.ts`	`listAccessibleCustomers`	`google-ads`	List the accounts the connection can directly access (the account-resolution entry point).
`scripts/listCustomerClients.ts`	`listCustomerClients`	`google-ads`	List the client (operating) accounts beneath a manager account.
`scripts/search.ts`	`search`	`google-ads`	Run an arbitrary GAQL query — the full read surface.
`scripts/listSearchableFields.ts`	`listSearchableFields`	`google-ads`	List the selectable / filterable / sortable fields for a resource (compose a `search` query).
`scripts/listCampaigns.ts`	`listCampaigns`	`google-ads`	List campaigns with status, channel type, budget, and dates.
`scripts/listAdGroups.ts`	`listAdGroups`	`google-ads`	List ad groups, optionally scoped to one campaign.
`scripts/listAds.ts`	`listAds`	`google-ads`	List ads, optionally scoped to one ad group.
`scripts/listConversionActions.ts`	`listConversionActions`	`google-ads`	List the conversion actions configured on the account.
`scripts/getReport.ts`	`getReport`	`google-ads`	Build a performance report: resource + metrics + segments over a date range.
`scripts/setCampaignStatus.ts`	`setCampaignStatus`	`google-ads`	Pause, enable, or remove a campaign.
`scripts/createCampaignBudget.ts`	`createCampaignBudget`	`google-ads`	Create a daily campaign budget (amount in micros).
`scripts/updateCampaignBudget.ts`	`updateCampaignBudget`	`google-ads`	Update an existing budget's amount, name, or delivery method.
`scripts/createConversionAction.ts`	`createConversionAction`	`google-ads`	Create a conversion action (e.g. `UPLOAD_CLICKS` for offline tracking).

Learn a script's input contract before calling it — never guess field names, casing, or types. Run

--help

on a script (

./scripts/<name>.ts --help

node cli.js run <name> --help

); it renders the

inputSchema

as JSON Schema and lists the connection flag and resolvers. Guessing the payload just produces a

ZodError

and wastes a round-trip.

所有脚本均使用单个连接

google-ads

。客户范围的脚本需要传入操作账户的

customerId

（仅数字），以及可选的

loginCustomerId

（当通过管理型账户访问时，即管理型账户ID）。

脚本	脚本名称	连接	描述
`scripts/listAccessibleCustomers.ts`	`listAccessibleCustomers`	`google-ads`	列出连接可直接访问的账户（账户解析的入口）。
`scripts/listCustomerClients.ts`	`listCustomerClients`	`google-ads`	列出管理型账户下的客户（操作）账户。
`scripts/search.ts`	`search`	`google-ads`	运行任意GAQL查询——完整的读取功能。
`scripts/listSearchableFields.ts`	`listSearchableFields`	`google-ads`	列出资源的可选/可过滤/可排序字段（用于编写 `search` 查询）。
`scripts/listCampaigns.ts`	`listCampaigns`	`google-ads`	列出包含状态、渠道类型、预算和日期的广告系列。
`scripts/listAdGroups.ts`	`listAdGroups`	`google-ads`	列出广告组，可选择限定单个广告系列。
`scripts/listAds.ts`	`listAds`	`google-ads`	列出广告，可选择限定单个广告组。
`scripts/listConversionActions.ts`	`listConversionActions`	`google-ads`	列出账户中配置的转化操作。
`scripts/getReport.ts`	`getReport`	`google-ads`	构建绩效报表：资源 + 指标 + 日期范围内的细分维度。
`scripts/setCampaignStatus.ts`	`setCampaignStatus`	`google-ads`	暂停、启用或删除广告系列。
`scripts/createCampaignBudget.ts`	`createCampaignBudget`	`google-ads`	创建每日广告预算（金额以微单位表示）。
`scripts/updateCampaignBudget.ts`	`updateCampaignBudget`	`google-ads`	更新现有预算的金额、名称或投放方式。
`scripts/createConversionAction.ts`	`createConversionAction`	`google-ads`	创建转化操作（例如用于线下跟踪的 `UPLOAD_CLICKS` ）。

调用脚本前请先了解其输入规则——切勿猜测字段名称、大小写或类型。 对脚本执行

--help

命令（

./scripts/<name>.ts --help

或

node cli.js run <name> --help

）；它会将

inputSchema

渲染为JSON Schema，并列出连接标志和解析器。猜测参数只会产生

ZodError

，浪费一次请求。

Disambiguation & refusals

歧义处理与拒绝规则

Money is in micros. Budgets, bids, and report cost metrics (
```
*_micros
```
) are 1,000,000 × the currency amount (e.g. $50.00 →
```
50000000
```
). The one exception is a conversion action's default value, which is plain currency. Don't report a
```
cost_micros
```
of 5,000,000 as "$5,000,000".
Act on ids, not names. Writes (
```
setCampaignStatus
```
,
```
updateCampaignBudget
```
) take ids. Resolve a name to an id first with
```
listCampaigns
```
/
```
search
```
; if two campaigns share a name, list them with a distinguishing field (id, status, channel type) and confirm which one before acting — never silently pick.
Unsupported — decline, don't substitute. This connector does not upload offline conversions or add members to a Customer Match audience (Google routes new API integrations to the separate Data Manager API for those), and does not create full campaigns or manage keywords / targeting / ad creatives. If asked, say it's unsupported rather than substituting another tool and reporting success.
```
createConversionAction
```
sets up the conversion action; it does not upload conversions.

金额以微单位表示。预算、出价和报表成本指标（
```
*_micros
```
）为货币金额的1,000,000倍（例如：$50.00 →
```
50000000
```
）。唯一例外是转化操作的默认值，它以普通货币单位表示。请勿将
```
cost_micros
```
值5,000,000报告为"$5,000,000"。
依据ID而非名称操作。写入操作（
```
setCampaignStatus
```
、
```
updateCampaignBudget
```
）需要传入ID。请先通过
```
listCampaigns
```
/
```
search
```
将名称解析为ID；如果两个广告系列名称相同，请列出包含区分字段（ID、状态、渠道类型）的信息，并在操作前确认具体是哪一个——切勿静默选择。
不支持的操作——直接拒绝，不要替代。本连接器不支持上传线下转化或向客户匹配受众添加成员（Google已将这些新API集成路由至单独的数据管理器API），也不支持创建完整的广告系列或管理关键词/定向/广告创意。如果用户提出此类请求，请告知不支持，而非使用其他工具替代并报告操作成功。
```
createConversionAction
```
仅用于设置转化操作，不负责上传转化数据。

Auth

认证方式

Every shape passes auth as one connection selector, not the secret — a

[<resolver>:]<value>

string. Every connector accepts

zapier:<connection-id>

(Zapier-managed auth — routes through Zapier's auth, retries, and governance layer); some also accept one or more direct-token resolvers (naming and count vary per connector) — check this connector's own resolvers rather than assuming. The

<resolver>:

prefix is optional; a bare value goes to the first resolver that claims it — a UUID-shaped bare value always claims

zapier:

. Each script declares the connections it needs and the resolvers each accepts. The exact syntax for passing a connection (and how to see this connector's resolver list) differs by shape — see the reference you loaded above.

Checking what's already configured first? Don't dump environment values to do it —

env

env | grep <name>

prints the value along with the name, leaking a live credential into the transcript if one is set. Check names only (

env | cut -d= -f1 | grep -i <name>

) or test a known name directly (

[ -n "$VAR_NAME" ]

No connection yet? Pick one — and follow the reference's own flow to obtain it; never just ask the user for a connection id or token as if they already have one memorized:

	Load
Pass the credential directly	`references/use-without-zapier.md`
Route it through a Zapier connection	`references/use-with-zapier.md`

所有操作均通过单个连接选择器传递认证信息，而非密钥——格式为

[<resolver>:]<value>

的字符串。每个连接器均接受

zapier:<connection-id>

（Zapier托管的认证——通过Zapier的认证、重试和治理层路由）；部分连接器还接受一种或多种直接令牌解析器（名称和数量因连接器而异）——请查看本连接器自身的解析器列表，不要假设。

<resolver>:

前缀是可选的；无前缀的值会被第一个匹配的解析器处理——UUID格式的无前缀值始终匹配

zapier:

。每个脚本都会声明其所需的连接以及接受的解析器。传递连接的确切语法（以及查看本连接器解析器列表的方式）因运行环境而异——请参阅你之前加载的参考文档。

想要先查看已配置的内容？不要通过打印环境变量来实现——

env

或

env | grep <name>

会同时打印名称和值，如果设置了有效凭证，会将其泄露到日志中。请仅查看名称（

env | cut -d= -f1 | grep -i <name>

）或直接测试已知名称（

[ -n "$VAR_NAME" ]

）。

还未配置连接？请选择以下方式之一，并按照对应参考文档的流程获取连接——切勿直接向用户索要连接ID或令牌，默认他们不会记住这些信息：

	加载方式
直接传递凭证	`references/use-without-zapier.md`
通过Zapier连接路由	`references/use-with-zapier.md`

Output format

输出格式

Every script returns a

{ data, meta }

envelope:

data
— the script's result (the shape its
```
outputSchema
```
declares; see the reference you loaded above for how to inspect a script's exact schema in your shape).
meta.outputDataValidation
— what validating
```
data
```
did:
- ```
{ skipped: false, droppedPaths: null }
```
  — validated, nothing removed.
- ```
{ skipped: false, droppedPaths: [...], instruction }
```
  — validated, but those paths were stripped from
```
data
```
  : fields the script returned from the API that the
```
outputSchema
```
  doesn't declare. If you need them, re-run with output validation skipped.
- ```
{ skipped: true }
```
  — validation was bypassed;
```
data
```
  is the raw, unchecked script output.

Reading dropped fields /
skipOutputDataValidation
. To receive the raw, unvalidated result, opt out of output validation (the exact syntax differs by shape — see the reference you loaded above). Input validation is never skipped.

Trimming the result /
filterOutputData
. To shrink a large result down to the fields you need, pass a jq expression that post-processes

data

(again, exact syntax per shape). The jq runs against

data

only, NOT the

{ data, meta }

envelope, so write it rooted at

data

(run the script's

--help

— or your shape's equivalent — to see its output schema). The transformed value replaces

data

meta

is preserved, and the result is NOT re-validated against the output schema.

每个脚本都会返回一个

{ data, meta }

结构：

data
——脚本的结果（其
```
outputSchema
```
声明的结构；请参阅你加载的参考文档，了解如何在你的环境中查看脚本的确切模式）。
meta.outputDataValidation
——对
```
data
```
的验证结果：
- ```
{ skipped: false, droppedPaths: null }
```
  ——已验证，未移除任何内容。
- ```
{ skipped: false, droppedPaths: [...], instruction }
```
  ——已验证，但这些路径已从
```
data
```
  中移除：脚本从API返回的字段未在
```
outputSchema
```
  中声明。如果需要这些字段，请在跳过输出验证的情况下重新运行。
- ```
{ skipped: true }
```
  ——已绕过验证；
```
data
```
  为原始的、未经过检查的脚本输出。

读取被移除的字段 /
skipOutputDataValidation
。若要接收原始的未验证结果，请选择退出输出验证（确切语法因环境而异——请参阅你加载的参考文档）。输入验证永远不会被跳过。

精简结果 /
filterOutputData
。若要将大型结果精简为你需要的字段，请传入一个jq表达式对

data

进行后处理（同样，确切语法因环境而异）。jq仅针对

data

运行，而非

{ data, meta }

结构，因此请以

data

为根编写表达式（运行脚本的

--help

——或你的环境中的等效命令——查看其输出模式）。转换后的值将替换

data

，

meta

会被保留，且结果不会再次根据输出模式进行验证。

References

参考文档

Load the matching reference file before working in that area:

Reference	Covers	Load it when
references/google-ads-api-gotchas.md	Auth headers, account hierarchy, GAQL, micros, mutate semantics, errors, rate limits, conversion tracking, versioning.	Before composing a GAQL query, working with money fields (micros), setting campaign status, or interpreting a Google Ads API error.

在对应领域工作前，请加载匹配的参考文档：

参考文档	涵盖内容	加载时机
references/google-ads-api-gotchas.md	认证头、账户层级、GAQL、微单位、mutate语义、错误、速率限制、转化跟踪、版本控制。	在编写GAQL查询、处理金额字段（微单位）、设置广告系列状态或解读Google Ads API错误前。