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English

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Chinese

Product Hunt Newsletter Pitch

Product Hunt新闻通讯投稿指南

This skill helps you get featured in Product Hunt's newsletters, extending your launch visibility beyond launch day.

本技能可帮助你登上Product Hunt的新闻通讯，让你的产品曝光度突破发布当天的限制，获得更长久的曝光。

When to Use This Skill

何时使用本技能

Before launch: Planning for newsletter inclusion
During launch: Pitching to editorial
After launch: Follow-up pitches
Anytime: Understanding newsletter strategy

发布前：规划如何入选新闻通讯
发布中：向编辑团队投稿
发布后：跟进投稿
任何时间：了解新闻通讯策略

Product Hunt Newsletters

Product Hunt新闻通讯

Newsletter Types

通讯类型

The Leaderboard (Daily)

Sent Monday-Friday
Top 10 launches of the day
Quick snapshot format
Highest reach

The Roundup (Sunday)

Week's top products
Community discussions
Long-form content
Curated selection

The Frontier (Tuesday)

AI-focused insights
Top AI launches
Founder features
Specialized audience

Developer Tools Edition

Developer-focused products
Technical audience
Specific criteria

The Leaderboard（每日版）

周一至周五发送
每日排名前10的产品
简洁快照格式
覆盖范围最广

The Roundup（周日版）

当周热门产品汇总
社区讨论内容
长文形式
人工精选

The Frontier（周二版）

AI领域专属洞察
热门AI产品
创始人专访
精准触达专业受众

开发者工具特辑

聚焦开发者工具类产品
触达技术受众
有特定入选标准

Newsletter Reach

通讯覆盖范围

Sent to millions of subscribers
High open rates (tech audience)
Drives significant traffic
Extends launch visibility

发送给数百万订阅用户
科技受众打开率高
可为产品带来大量流量
延长产品曝光周期

Getting Featured

入选方式

Automatic Inclusion

自动入选

Daily Newsletter (The Leaderboard):

Top 10 products automatically included
Based on ranking at end of day
No pitch needed

每日新闻通讯（The Leaderboard）：

排名前10的产品自动入选
依据当日结束时的排名
无需投稿

Editorial Selection

编辑精选

Weekly & Specialty Newsletters:

Editorially curated
Based on interest/uniqueness
Can be pitched
Quality over ranking

每周及特辑新闻通讯：

由编辑团队人工筛选
基于产品的趣味性/独特性
可主动投稿
质量优先于排名

What Editors Look For

编辑筛选标准

Key Criteria (from PH Editorial)

核心标准（来自PH编辑团队）

1. Uniqueness

Doesn't need to be revolutionary
Must do something different
Not "another [category] tool"
Clear differentiation

2. Visual Quality

Strong gallery images
Clear screenshots
Compelling thumbnail
Professional presentation

3. Clear Value Proposition

Easy to understand
Obvious benefit
Specific use case
Not vague/generic

4. Interesting Story

Why it was built
Who it's for
What problem it solves
Maker passion

1. 独特性

无需具备革命性突破
但必须有差异化亮点
不能是“又一款[品类]工具”
差异化定位清晰

2. 视觉呈现质量

高质量的展示图片
清晰的截图
有吸引力的缩略图
专业的视觉呈现

3. 清晰的价值主张

易于理解
优势明确
有具体的使用场景
不能模糊/泛泛而谈

4. 有趣的故事

产品的诞生缘由
目标用户群体
解决的具体问题
开发者的热情

Red Flags (Won't Get Featured)

入选雷区（无法入选的情况）

Generic products
Poor visual quality
Unclear purpose
Low-quality listing
Obvious cash grabs
Clones without innovation

泛化的产品
视觉呈现质量差
定位模糊
产品页面质量低
明显的圈钱产品
无创新的仿制品

Crafting Your Pitch

撰写投稿邮件

When to Pitch

投稿时机

Proactive Pitch:

Day of launch (morning)
Before newsletter deadline (7 AM PT)

Reactive Pitch:

After launch, for future editions
For specialty newsletters

主动投稿：

发布当天（上午）
在新闻通讯截止时间前（太平洋时间7点前）

被动跟进投稿：

发布后，针对后续的特辑投稿
针对垂直领域特辑

Pitch Email Template

投稿邮件模板

To: editorial@producthunt.co
Subject: [Product Name] — [Unique angle] | Live on PH today

Hi PH Editorial Team,

[Product Name] just went live on Product Hunt:
[Link]

WHAT IT IS:
[One sentence description]

WHAT MAKES IT UNIQUE:
[Key differentiator — what's new/different]

WHO IT'S FOR:
[Specific target audience]

WHY NOW:
[Timeliness or relevance]

GALLERY HIGHLIGHTS:
• Image 1: [What it shows]
• Video: [Brief description]

Happy to provide any additional info!

Best,
[Your Name]
[Your Title]
[Product URL]

To: editorial@producthunt.co
Subject: [Product Name] — [Unique angle] | Live on PH today

Hi PH Editorial Team,

[Product Name] just went live on Product Hunt:
[Link]

WHAT IT IS:
[One sentence description]

WHAT MAKES IT UNIQUE:
[Key differentiator — what's new/different]

WHO IT'S FOR:
[Specific target audience]

WHY NOW:
[Timeliness or relevance]

GALLERY HIGHLIGHTS:
• Image 1: [What it shows]
• Video: [Brief description]

Happy to provide any additional info!

Best,
[Your Name]
[Your Title]
[Product URL]

Pitch Best Practices

投稿最佳实践

Do:

Keep it brief (skimmable)
Lead with uniqueness
Include direct PH link
Highlight visual assets
Be professional

Don't:

Write a novel
Beg for inclusion
Exaggerate claims
Send multiple follow-ups
Be pushy

建议：

内容简洁（便于快速浏览）
突出产品独特性
附上Product Hunt直接链接
强调视觉素材
保持专业

禁忌：

长篇大论
乞求入选
夸大产品效果
多次发送跟进邮件
态度强硬

Optimizing for Newsletter

针对新闻通讯优化产品

Before Launch

发布前准备

Gallery Preparation:

First image must be compelling
Clear product shots
Readable at small sizes
Video if possible

Listing Quality:

Strong tagline
Clear description
Complete profile
No typos

展示素材准备：

第一张图片必须有吸引力
清晰的产品截图
小尺寸下仍清晰可读
如有条件可准备视频

产品页面优化：

有力的标语
清晰的产品描述
完整的资料填写
无拼写错误

Day of Launch

发布当天

Timing:

Launch at 12:01 AM PT
Newsletter compiles ~7 AM PT
Early morning performance matters

Engagement:

Active comments
Quality discussions
Maker presence

时间规划：

太平洋时间0点01分发布
新闻通讯约在太平洋时间7点汇总
清晨的表现至关重要

用户互动：

积极回复评论
高质量的社区讨论
开发者亲自参与

Newsletter Categories

新闻通讯品类适配

Which Newsletter to Target

目标通讯选择

General Tech Products:

The Leaderboard (daily)
The Roundup (weekly)

AI Products:

The Frontier (Tuesdays)
AI-specific coverage

Developer Tools:

Developer Tools edition
Technical audience focus

Design Tools:

May have design-focused coverage
Visual products highlighted

通用科技产品：

The Leaderboard（每日版）
The Roundup（每周版）

AI产品：

The Frontier（周二版）
AI专属报道

开发者工具：

开发者工具特辑
聚焦技术受众

设计工具：

可能有设计专属报道
视觉类产品更受关注

Timing Considerations

时间规划要点

Deadline Awareness

截止时间须知

Newsletter	Compiles	Sends
Leaderboard	~7 AM PT	Morning
Roundup	Saturday	Sunday
Frontier	Monday	Tuesday

新闻通讯	汇总时间	发送时间
Leaderboard	~太平洋时间7点	上午
Roundup	周六	周日
Frontier	周一	周二

Optimal Pitch Timing

最佳投稿时间

Same day: Before 7 AM PT
Weekly: Thursday-Saturday for Sunday
Specialty: Varies by edition

当日投稿： 太平洋时间7点前
每周版： 周四至周六投稿，目标周日版
特辑： 依不同特辑而定

Beyond Initial Feature

首次入选后的后续操作

Getting Featured Again

再次入选的机会

Future opportunities:

Product updates
Major milestones
New features
Community stories

Stay connected:

Follow PH editorial on social
Engage with newsletter content
Build relationship over time

未来机会：

产品更新
重大里程碑
新功能上线
社区相关故事

保持联系：

在社交平台关注PH编辑团队
参与新闻通讯内容互动
长期维护关系

Roundup Consideration

每周版入选机会

If not featured on launch day:

Can still make weekly roundup
Based on overall week performance
Editorial discretion

如果发布当天未入选：

仍有机会入选每周汇总版
依据整周的产品表现
由编辑团队决定

Newsletter Pitch Checklist

投稿检查清单

Before Launch

发布前

Launch Day

发布当天

Post-Launch

发布后

Measuring Newsletter Impact

衡量新闻通讯的效果

Traffic Indicators

流量指标

Signs of Newsletter Traffic:

Spike morning after launch
Traffic source: email
PH referrer in analytics

新闻通讯带来流量的迹象：

发布次日清晨流量激增
流量来源为邮件
分析工具中显示PH为推荐来源

Tracking

追踪方法

Set up UTM tracking where possible
Monitor traffic patterns
Compare featured vs non-featured

尽可能设置UTM追踪参数
监控流量变化规律
对比入选与未入选的流量差异

Output Format

输出格式

NEWSLETTER PITCH PLAN: [Product Name]

TARGET NEWSLETTERS:
Primary: [Newsletter name]
Secondary: [Newsletter name]

UNIQUE ANGLE:
[What makes this pitch-worthy]

PITCH:
---
[Complete pitch email]
---

TIMING:
Launch: [Time PT]
Pitch send: [Time PT]
Newsletter deadline: [Time PT]

GALLERY HIGHLIGHTS:
- Image 1: [Description]
- Video: [Description]

CHECKLIST:
- [ ] Pitch drafted
- [ ] Contact confirmed
- [ ] Unique angle clear
- [ ] Gallery optimized

SPECIALTY EDITIONS:
[Which specialized newsletters might be relevant]

NEWSLETTER PITCH PLAN: [Product Name]

TARGET NEWSLETTERS:
Primary: [Newsletter name]
Secondary: [Newsletter name]

UNIQUE ANGLE:
[What makes this pitch-worthy]

PITCH:
---
[Complete pitch email]
---

TIMING:
Launch: [Time PT]
Pitch send: [Time PT]
Newsletter deadline: [Time PT]

GALLERY HIGHLIGHTS:
- Image 1: [Description]
- Video: [Description]

CHECKLIST:
- [ ] Pitch drafted
- [ ] Contact confirmed
- [ ] Unique angle clear
- [ ] Gallery optimized

SPECIALTY EDITIONS:
[Which specialized newsletters might be relevant]