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Product Hunt Description Writer

Product Hunt产品描述撰写工具

This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.
此技能可帮助你撰写能够将浏览者转化为用户的产品描述，使用针对Product Hunt优化过的、经过验证的文案撰写框架。

When to Use This Skill

何时使用此技能

  • Writing your Product Hunt product description
  • Refining existing description for better conversion
  • Applying copywriting formulas to your messaging
  • Optimizing description length and structure
  • A/B testing different description approaches
  • 撰写你的Product Hunt产品描述
  • 优化现有描述以提升转化率
  • 将文案撰写公式应用到你的推广语中
  • 优化描述的长度和结构
  • 对不同的描述方案进行A/B测试

Description Specifications

描述规范

Technical Limits

技术限制

  • Maximum length: 260 characters for short description
  • Full description: No hard limit (but keep scannable)
  • Format: Plain text, some markdown supported
  • Links: Allowed in full description
  • 最大长度： 短描述最多260个字符
  • 完整描述： 无硬性限制（但需保持易读性）
  • 格式： 纯文本，支持部分markdown
  • 链接： 完整描述中可添加链接

Best Practices

最佳实践

  • Lead with value, not features
  • Use short paragraphs (2-3 lines max)
  • Include social proof if available
  • End with clear call-to-action
  • Make it scannable (bullets, formatting)
  • 以价值为开头，而非功能
  • 使用短段落（最多2-3行）
  • 如有可用的社交证明，请包含在内
  • 以清晰的行动号召（CTA）结尾
  • 确保内容易读（使用项目符号、格式排版）

Copywriting Formulas

文案撰写公式

Formula 1: AIDA (Attention-Interest-Desire-Action)

公式1：AIDA（Attention-Interest-Desire-Action，注意-兴趣-欲望-行动）

Structure:
  1. Attention: Hook with a bold statement or question
  2. Interest: Expand on the problem or opportunity
  3. Desire: Show how your product delivers results
  4. Action: Clear CTA
Example:
Tired of losing hours to scattered notes? (A)

Your ideas deserve a home where they connect and grow. (I)

[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)

Start free today → (A)
结构：
  1. 注意： 用大胆的陈述或问题吸引注意力
  2. 兴趣： 展开说明问题或机遇
  3. 欲望： 展示你的产品如何带来成果
  4. 行动： 清晰的行动号召
示例：
Tired of losing hours to scattered notes? (A)

Your ideas deserve a home where they connect and grow. (I)

[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)

Start free today → (A)

Formula 2: PAS (Problem-Agitate-Solution)

公式2：PAS（Problem-Agitate-Solution，问题-激化-解决方案）

Structure:
  1. Problem: State the pain point clearly
  2. Agitate: Make the pain feel urgent
  3. Solution: Present your product as the answer
Example:
Building APIs takes weeks of boilerplate. (P)

Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)

[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes a coffee break. (S)
结构：
  1. 问题： 清晰陈述痛点
  2. 激化： 让痛点显得更加迫切
  3. 解决方案： 推出你的产品作为答案
示例：
Building APIs takes weeks of boilerplate. (P)

Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)

[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes a coffee break. (S)

Formula 3: FAB (Features-Advantages-Benefits)

公式3：FAB（Features-Advantages-Benefits，功能-优势-利益）

Structure:
  1. Features: What your product has
  2. Advantages: Why that's better than alternatives
  3. Benefits: What the user gains
Example:
AI-powered code review (F)

Catches bugs 10x faster than manual review, learns your
codebase patterns (A)

Ship with confidence, never deploy broken code again,
sleep better at night (B)
结构：
  1. 功能： 你的产品具备什么
  2. 优势： 这比其他方案好在哪里
  3. 利益： 用户能获得什么
示例：
AI-powered code review (F)

Catches bugs 10x faster than manual review, learns your
codebase patterns (A)

Ship with confidence, never deploy broken code again,
sleep better at night (B)

Formula 4: BAB (Before-After-Bridge)

公式4：BAB（Before-After-Bridge，之前-之后-桥梁）

Structure:
  1. Before: Current painful state
  2. After: Desired future state
  3. Bridge: How your product gets them there
Example:
BEFORE: Spending 5+ hours weekly on manual reporting,
copy-pasting between tools, dreading Monday status
meetings.

AFTER: Automated dashboards update in real-time,
stakeholders self-serve, you focus on actual work.

THE BRIDGE: [Product] connects your tools and generates
reports automatically. Set up in 10 minutes, save 5
hours weekly.
结构：
  1. 之前： 当前的痛苦状态
  2. 之后： 理想的未来状态
  3. 桥梁： 你的产品如何帮助他们实现转变
示例：
BEFORE: Spending 5+ hours weekly on manual reporting,
copy-pasting between tools, dreading Monday status
meetings.

AFTER: Automated dashboards update in real-time,
stakeholders self-serve, you focus on actual work.

THE BRIDGE: [Product] connects your tools and generates
reports automatically. Set up in 10 minutes, save 5
hours weekly.

Formula 5: 4 Ps (Promise-Picture-Proof-Push)

公式5：4 Ps（Promise-Picture-Proof-Push，承诺-描绘-证明-推动）

Structure:
  1. Promise: What they'll achieve
  2. Picture: Help them visualize success
  3. Proof: Evidence it works
  4. Push: Urgent CTA
Example:
Double your email reply rates. (Promise)

Imagine opening your inbox to engaged prospects ready to
talk, instead of cricket sounds. (Picture)

12,000 sales reps average 47% reply rates with [Product],
vs 8% industry average. (Proof)

Start your free trial—your first campaign goes out in
5 minutes. (Push)
结构：
  1. 承诺： 用户能达成什么目标
  2. 描绘： 帮助他们想象成功的场景
  3. 证明： 证明有效的证据
  4. 推动： 带有紧迫感的行动号召
示例：
Double your email reply rates. (Promise)

Imagine opening your inbox to engaged prospects ready to
talk, instead of cricket sounds. (Picture)

12,000 sales reps average 47% reply rates with [Product],
vs 8% industry average. (Proof)

Start your free trial—your first campaign goes out in
5 minutes. (Push)

Description Templates

描述模板

Template A: The Problem Solver (150 words)

模板A：问题解决型（150词）

[ONE-SENTENCE PROBLEM STATEMENT]

[PRODUCT NAME] is [brief product category] that
[core value proposition].

**Why [Product]?**
• [Benefit 1 with specific outcome]
• [Benefit 2 with specific outcome]
• [Benefit 3 with specific outcome]

[SOCIAL PROOF: "Quote from user" — Name, Company]

Built by [brief team credibility]. Trusted by [social
proof number] users.

[CTA with urgency/offer]
[ONE-SENTENCE PROBLEM STATEMENT]

[PRODUCT NAME] is [brief product category] that
[core value proposition].

**Why [Product]?**
• [Benefit 1 with specific outcome]
• [Benefit 2 with specific outcome]
• [Benefit 3 with specific outcome]

[SOCIAL PROOF: "Quote from user" — Name, Company]

Built by [brief team credibility]. Trusted by [social
proof number] users.

[CTA with urgency/offer]

Template B: The Story (200 words)

模板B：故事型（200词）

We built [Product] because [authentic origin story in
1-2 sentences].

**The Problem**
[Describe the pain point your audience faces]

**Our Solution**
[Product] [solves problem] by [unique approach].

**Key Features**
• [Feature] → [Benefit]
• [Feature] → [Benefit]
• [Feature] → [Benefit]

**What Users Say**
"[Testimonial]" — [Name, Role]

**Get Started**
[Clear next step with any special offer]
We built [Product] because [authentic origin story in
1-2 sentences].

**The Problem**
[Describe the pain point your audience faces]

**Our Solution**
[Product] [solves problem] by [unique approach].

**Key Features**
• [Feature] → [Benefit]
• [Feature] → [Benefit]
• [Feature] → [Benefit]

**What Users Say**
"[Testimonial]" — [Name, Role]

**Get Started**
[Clear next step with any special offer]

Template C: The Quick Pitch (80 words)

模板C：快速推介型（80词）

[Product] helps [target audience] [achieve outcome]
without [common pain point].

✓ [Key feature 1]
✓ [Key feature 2]
✓ [Key feature 3]

Used by [number] [type of users] at companies like
[recognizable names].

[CTA]
[Product] helps [target audience] [achieve outcome]
without [common pain point].

✓ [Key feature 1]
✓ [Key feature 2]
✓ [Key feature 3]

Used by [number] [type of users] at companies like
[recognizable names].

[CTA]

Power Words for Product Hunt

Product Hunt常用强力词汇

Urgency Words

紧迫感词汇

  • Now, Today, Instant, Immediately
  • Limited, Exclusive, First
  • Now, Today, Instant, Immediately
  • Limited, Exclusive, First

Value Words

价值词汇

  • Free, Save, Unlock, Boost
  • Simple, Easy, Quick, Fast
  • Free, Save, Unlock, Boost
  • Simple, Easy, Quick, Fast

Trust Words

信任词汇

  • Proven, Trusted, Secure
  • Open-source, Privacy-first
  • Proven, Trusted, Secure
  • Open-source, Privacy-first

Outcome Words

成果词汇

  • Transform, Achieve, Master
  • Eliminate, Automate, Scale
  • Transform, Achieve, Master
  • Eliminate, Automate, Scale

What to AVOID

需避免的事项

  • ❌ Starting with "We" (focus on user)
  • ❌ Technical jargon without explanation
  • ❌ Vague claims without specifics
  • ❌ Wall of text (use formatting)
  • ❌ Multiple CTAs (confusing)
  • ❌ Mentioning competitors by name
  • ❌ 以“We（我们）”开头（需聚焦用户）
  • ❌ 使用未经解释的技术术语
  • ❌ 提出无具体依据的模糊主张
  • ❌ 大段密集文本（使用格式排版）
  • ❌ 多个行动号召（会造成混淆）
  • ❌ 提及竞争对手的名称

Output Format

输出格式

PRODUCT DESCRIPTION FOR: [Product Name]

SHORT DESCRIPTION (260 chars):
"[Description]"

FULL DESCRIPTION:
[Formatted description using chosen formula]

FORMULA USED: [AIDA/PAS/FAB/etc.]

KEY ELEMENTS INCLUDED:
✓ Value proposition
✓ Social proof
✓ Specific benefits
✓ Clear CTA
PRODUCT DESCRIPTION FOR: [Product Name]

SHORT DESCRIPTION (260 chars):
"[Description]"

FULL DESCRIPTION:
[Formatted description using chosen formula]

FORMULA USED: [AIDA/PAS/FAB/etc.]

KEY ELEMENTS INCLUDED:
✓ Value proposition
✓ Social proof
✓ Specific benefits
✓ Clear CTA