ph-community-outreach
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ChineseProduct Hunt Community Outreach
Product Hunt 社区推广指南
This skill helps you leverage online communities to amplify your Product Hunt launch while maintaining authenticity and following community guidelines.
该技能可帮助你利用在线社区扩大Product Hunt发布的影响力，同时保持内容真实性并遵守社区规则。
When to Use This Skill
何时使用该技能
- Identifying communities relevant to your product
- Crafting community-appropriate posts
- Timing cross-platform promotion
- Building relationships before launch
- Avoiding spam flags and bans
- 识别与你的产品相关的社区
- 撰写符合社区规范的帖子
- 规划跨平台推广的时间节点
- 在发布前建立社区关系
- 避免被标记为垃圾内容或封禁
The Golden Rules
黄金准则
Rule 1: Be a Member First
准则1：先成为社区成员
- Participate for 2-4 weeks before launch
- Add value through comments and discussions
- Build karma/reputation organically
- Never cold-post your launch
- 在发布前2-4周开始参与社区互动
- 通过评论和讨论为社区创造价值
- 自然积累社区声望/ karma值
- 绝对不要直接冷启动发布推广帖
Rule 2: Provide Value, Not Just Promotion
准则2：提供价值，而非单纯推广
- Share learnings, not just links
- Answer questions in your domain
- Help others with their launches
- Make posts interesting standalone
- 分享经验心得，而非只发链接
- 解答你所在领域的问题
- 帮助其他用户推广他们的产品
- 让你的帖子本身具备可读性和趣味性
Rule 3: Follow Each Community's Rules
准则3：遵守各社区的规则
- Read sidebar/rules before posting
- Check if self-promotion is allowed
- Note any format requirements
- Respect moderators
- 发帖前阅读侧边栏/社区规则
- 确认是否允许自我推广
- 注意格式要求
- 尊重版主
Platform-by-Platform Guide
分平台指南
Relevant Subreddits
相关子版块
General Startup/Product:
- r/SideProject (253k) - Very friendly to makers
- r/startups (960k) - Broader startup discussion
- r/Entrepreneur (2.4M) - Business-focused
- r/smallbusiness (1.3M) - SMB audience
- r/InternetIsBeautiful (17M) - Cool web things
Tech/Development:
- r/webdev (1.7M) - Web development
- r/programming (5.6M) - General programming
- r/learnprogramming (3.5M) - Beginners
- r/opensource (400k) - Open source projects
- r/selfhosted (280k) - Self-hosted solutions
Specific Niches:
- r/SaaS (44k) - SaaS products
- r/nocode (120k) - No-code tools
- r/artificial (1.4M) - AI products
- r/productivity (1.1M) - Productivity tools
- r/design (470k) - Design tools
Product Hunt Specific:
- r/ProductHunters (small but targeted)
通用创业/产品类：
- r/SideProject（25.3万成员）- 对创作者非常友好
- r/startups（96万成员）- 广泛的创业讨论
- r/Entrepreneur（240万成员）- 聚焦商业话题
- r/smallbusiness（130万成员）- 面向中小企业受众
- r/InternetIsBeautiful（1700万成员）- 分享有趣的网络产品
技术/开发类：
- r/webdev（170万成员）- 网页开发
- r/programming（560万成员）- 通用编程话题
- r/learnprogramming（350万成员）- 面向编程初学者
- r/opensource（40万成员）- 开源项目
- r/selfhosted（28万成员）- 自托管解决方案
特定细分领域：
- r/SaaS（4.4万成员）- SaaS产品
- r/nocode（12万成员）- 无代码工具
- r/artificial（140万成员）- AI产品
- r/productivity（110万成员）- 生产力工具
- r/design（47万成员）- 设计工具
Product Hunt 专属：
- r/ProductHunters（规模小但精准）
Reddit Posting Strategy
Reddit 发帖策略
Pre-Launch (2-4 weeks before):
- Join relevant subreddits
- Comment helpfully on 10-20 posts
- Build karma organically
- Observe what content works
Launch Day Post Template:
Title: I built [Product] to solve [specific problem] -
launching on Product Hunt today
Hey r/[subreddit]!
After [X months] of building, I'm finally launching
[Product] on Product Hunt today.
**The Problem:**
[2-3 sentences about the problem]
**What I Built:**
[2-3 sentences about your solution]
**What Makes It Different:**
[Your unique angle]
**Current Status:**
- [Key metric or milestone]
- [Another relevant detail]
**Looking For:**
- Honest feedback on the concept
- Suggestions for improvement
- [Specific question for community]
Product Hunt link: [URL]
Happy to answer any questions about the build,
the tech stack, or the journey!发布前（发布前2-4周）：
- 加入相关子版块
- 在10-20个帖子下留下有帮助的评论
- 自然积累karma值
- 观察哪些内容受欢迎
发布日帖子模板：
Title: I built [Product] to solve [specific problem] -
launching on Product Hunt today
Hey r/[subreddit]!
After [X months] of building, I'm finally launching
[Product] on Product Hunt today.
**The Problem:**
[2-3 sentences about the problem]
**What I Built:**
[2-3 sentences about your solution]
**What Makes It Different:**
[Your unique angle]
**Current Status:**
- [Key metric or milestone]
- [Another relevant detail]
**Looking For:**
- Honest feedback on the concept
- Suggestions for improvement
- [Specific question for community]
Product Hunt link: [URL]
Happy to answer any questions about the build,
the tech stack, or the journey!Reddit Best Practices
Reddit 最佳实践
- ✓ Post during active hours (9 AM - 5 PM local)
- ✓ Respond to every comment
- ✓ Be humble and open to criticism
- ✓ Share actual value/learnings
- ✓ Use authentic language
- ✓ 在社区活跃时段发帖（当地时间9:00-17:00）
- ✓ 回复每一条评论
- ✓ 保持谦逊，接受批评
- ✓ 分享实际价值/经验
- ✓ 使用真实自然的语言
Reddit Avoid
Reddit 避坑指南
- ❌ Posting in 10+ subreddits at once (spam)
- ❌ Using the same text everywhere
- ❌ Just dropping a link
- ❌ Ignoring negative feedback
- ❌ Posting in large subreddits without karma
- ❌ 同时在10+个子版块发帖（会被标记为垃圾内容）
- ❌ 在所有版块使用相同文案
- ❌ 只发链接
- ❌ 无视负面反馈
- ❌ 没有karma值就在大型子版块发帖
Indie Hackers
Indie Hackers
Why Indie Hackers Works
Indie Hackers 适用原因
- Community of makers/founders
- Celebrate launches and milestones
- Value transparency and learning
- Often reciprocal support
- 由创作者/创始人组成的社区
- 庆祝产品发布和里程碑
- 重视透明度和经验分享
- 通常会有互助支持
Indie Hackers Post Template
Indie Hackers 帖子模板
Title: Just launched [Product] on Product Hunt -
here's what I learned building it
Hey IH community!
Today I launched [Product] on Product Hunt and wanted
to share the journey.
**📝 The Backstory**
[How you got the idea, why you built it]
**🔨 What I Built**
[Product] is [description]. It helps [audience]
[achieve outcome].
**📊 Key Numbers**
- Time to build: [X months]
- Lines of code: [X] (or tech stack)
- Beta users before launch: [X]
- Current MRR: [X or "pre-revenue"]
**💡 Lessons Learned**
1. [Key lesson]
2. [Key lesson]
3. [Key lesson]
**🎯 What's Next**
[Your roadmap or next steps]
**🙏 The Ask**
Would love feedback from this community:
- [Specific question]
- [Specific question]
Product Hunt: [Link]
Website: [Link]
AMA about the build!Title: Just launched [Product] on Product Hunt -
here's what I learned building it
Hey IH community!
Today I launched [Product] on Product Hunt and wanted
to share the journey.
**📝 The Backstory**
[How you got the idea, why you built it]
**🔨 What I Built**
[Product] is [description]. It helps [audience]
[achieve outcome].
**📊 Key Numbers**
- Time to build: [X months]
- Lines of code: [X] (or tech stack)
- Beta users before launch: [X]
- Current MRR: [X or "pre-revenue"]
**💡 Lessons Learned**
1. [Key lesson]
2. [Key lesson]
3. [Key lesson]
**🎯 What's Next**
[Your roadmap or next steps]
**🙏 The Ask**
Would love feedback from this community:
- [Specific question]
- [Specific question]
Product Hunt: [Link]
Website: [Link]
AMA about the build!Indie Hackers Best Practices
Indie Hackers 最佳实践
- ✓ Share real numbers (transparency wins)
- ✓ Focus on the journey, not just the product
- ✓ Engage with other launches too
- ✓ Join relevant IH groups
- ✓ Follow up with results post
- ✓ 分享真实数据（透明度是关键）
- ✓ 聚焦创作历程，而非只推广产品
- ✓ 也参与其他用户的产品发布互动
- ✓ 加入相关的Indie Hackers小组
- ✓ 发布后分享后续结果
Hacker News
Hacker News
Hacker News Reality Check
Hacker News 实际情况说明
- Very high bar for quality
- Community can be harsh
- Not for every product
- Best for: Dev tools, technical products, novel tech
- 对内容质量要求极高
- 社区氛围可能较为严苛
- 并非适用于所有产品
- 最适合：开发工具、技术类产品、创新性技术
HN Post Strategy
HN 发帖策略
Show HN Format:
Title: Show HN: [Product Name] – [Brief description]
[Link to product]
Then in comments, add context:
Hey HN! I built [Product] because [reason].
Technical details:
- Built with [tech stack]
- [Interesting technical challenge]
- [Performance/scale info]
I'd appreciate any feedback, especially on:
- [Technical question]
- [UX question]
Happy to discuss the implementation!Show HN 格式：
Title: Show HN: [Product Name] – [Brief description]
[Link to product]
Then in comments, add context:
Hey HN! I built [Product] because [reason].
Technical details:
- Built with [tech stack]
- [Interesting technical challenge]
- [Performance/scale info]
I'd appreciate any feedback, especially on:
- [Technical question]
- [UX question]
Happy to discuss the implementation!HN Best Practices
HN 最佳实践
- ✓ Technical substance required
- ✓ Be ready for tough questions
- ✓ Respond thoughtfully to criticism
- ✓ Don't ask for upvotes (ever)
- ✓ Time it well (morning US)
- ✓ 内容需具备技术深度
- ✓ 准备好应对尖锐问题
- ✓ 认真回应批评
- ✓ 绝对不要请求点赞
- ✓ 选择合适的时间（美国早间时段）
HN Avoid
HN 避坑指南
- ❌ Marketing speak
- ❌ "AI-powered" without substance
- ❌ Voting rings (will get you banned)
- ❌ Complaining about downvotes
- ❌ 使用营销话术
- ❌ 无实质内容却标榜“AI-powered”
- ❌ 刷赞（会被封禁）
- ❌ 抱怨被踩
Other Communities
其他社区
Discord Servers
Discord 服务器
- Find servers related to your niche
- Participate genuinely first
- Check if #self-promotion channels exist
- Don't DM spam
- 找到与你细分领域相关的服务器
- 先真诚参与社区互动
- 确认是否有#self-promotion（自我推广）频道
- 不要发送垃圾私信
Slack Communities
Slack 社区
- Many industries have Slack groups
- Similar rules as Discord
- Often more professional
- 许多行业都有Slack群组
- 规则与Discord类似
- 通常更偏向专业氛围
Facebook Groups
Facebook 群组
- Still relevant for certain niches
- B2B groups can be valuable
- Follow group rules strictly
- 对某些细分领域仍有价值
- B2B群组可能带来可观收益
- 严格遵守群组规则
Product-Specific Communities
产品专属社区
- Dev.to (developers)
- Hashnode (developers)
- Lobste.rs (tech)
- Designer News (designers)
- Growth Hackers (marketing)
- Dev.to（开发者社区）
- Hashnode（开发者社区）
- Lobste.rs（技术社区）
- Designer News（设计师社区）
- Growth Hackers（营销社区）
Timing Strategy
时间规划策略
Pre-Launch (2-4 weeks)
发布前（2-4周）
- Join all relevant communities
- Comment on 20+ posts
- Build relationships
- Save posts where you can share later
- 加入所有相关社区
- 在20+个帖子下评论
- 建立社区关系
- 保存可后续分享的帖子
Launch Week
发布周
- Soft mentions in comments
- Help others, mention your launch naturally
- Prepare posts for each platform
- 在评论中软性提及
- 帮助他人，自然提及你的产品发布
- 为每个平台准备好帖子
Launch Day
发布日
- Space out community posts (not all at once)
- Different post for each community
- Monitor and respond quickly
- 错开各社区的发帖时间（不要同时发布）
- 为每个社区定制不同的帖子
- 监控并快速回复评论
Post-Launch
发布后
- Share results and learnings
- Thank communities
- Continue participating
- 分享结果和经验
- 感谢社区支持
- 继续参与社区互动
Community Post Checklist
社区发帖检查清单
Before Posting
发帖前
- Am I a recognized member of this community?
- Have I read the rules?
- Is self-promotion allowed?
- Does my post provide value beyond promotion?
- Is my post format appropriate?
- 我是否是该社区的活跃成员？
- 我是否阅读了社区规则？
- 该社区允许自我推广吗？
- 我的帖子除了推广外还能提供价值吗？
- 我的帖子格式符合要求吗？
After Posting
发帖后
- Monitoring for comments
- Responding to all feedback
- Thanking people for support
- Not getting defensive about criticism
- 监控评论
- 回复所有反馈
- 感谢支持者
- 不要对批评产生抵触情绪
Output Format
输出格式
COMMUNITY OUTREACH PLAN FOR: [Product Name]
TARGET COMMUNITIES:
1. Reddit
Subreddits: [List with member counts]
Pre-launch activity: [Status]
Post timing: [When]
2. Indie Hackers
Groups: [Relevant groups]
Pre-launch activity: [Status]
Post timing: [When]
3. Hacker News
Suitable: [Yes/No and why]
Post timing: [When]
4. Other
[List other communities]
POSTING SCHEDULE:
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
PRE-LAUNCH CHECKLIST:
- [ ] [Community]: [X] comments, [X] karma
- [ ] [Community]: [Status]
- [ ] [Community]: [Status]
POST DRAFTS:
[Include customized drafts for each community]COMMUNITY OUTREACH PLAN FOR: [Product Name]
TARGET COMMUNITIES:
1. Reddit
Subreddits: [List with member counts]
Pre-launch activity: [Status]
Post timing: [When]
2. Indie Hackers
Groups: [Relevant groups]
Pre-launch activity: [Status]
Post timing: [When]
3. Hacker News
Suitable: [Yes/No and why]
Post timing: [When]
4. Other
[List other communities]
POSTING SCHEDULE:
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
- [Time]: [Platform] - [Subreddit/community]
PRE-LAUNCH CHECKLIST:
- [ ] [Community]: [X] comments, [X] karma
- [ ] [Community]: [Status]
- [ ] [Community]: [Status]
POST DRAFTS:
[Include customized drafts for each community]