sales-page-copywriting
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ChineseSALES PAGE COPYWRITING - HOSTILE VALIDATION SYSTEM
销售页文案创作 - 严苛验证体系
CRITICAL OUTPUT INSTRUCTION
关键输出要求
YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.
- Do NOT show the user your internal validation process
- Do NOT show hostile reviewer feedback to the user
- Do NOT show the before/after revision process
- Do ALL validation work internally
- ONLY output the final polished website copy document
你必须仅向用户输出打磨完成的最终网站文案。
- 不得向用户展示你的内部验证流程
- 不得向用户展示严苛评审的反馈内容
- 不得向用户展示修改前后的迭代过程
- 所有验证工作均在内部完成
- 仅输出打磨完成的最终网站文案文档
PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION
第一阶段:信息收集与战略基础
When user provides a product idea or business concept, silently extract and document internally:
当用户提供产品创意或商业概念时,在内部悄悄提取并记录以下信息:
CORE PRODUCT DNA:
核心产品本质:
- What it is (in one sentence a 10-year-old would understand)
- What problem it solves (the specific pain, not the generic category)
- Who it's for (psychographic more than demographic)
- What makes it different (the actual differentiator, not marketing fluff)
- What you want visitors to do (the primary conversion goal)
- 产品是什么(用10岁孩子能懂的一句话描述)
- 解决什么问题(具体的痛点,而非笼统的类别)
- 目标用户是谁(侧重心理画像而非人口统计特征)
- 差异化优势是什么(真实的差异点,而非营销空话)
- 希望访客采取什么行动(主要转化目标)
MARKET CONTEXT:
市场背景:
- Top 3 competitors and their messaging approach
- Common objections in this product category
- Typical buyer journey complexity (impulse vs. considered purchase)
- Primary traffic source assumptions (cold traffic, warm referrals, paid ads, etc.)
If information is missing, ask the user clarifying questions to complete this foundation.
- Top3竞争对手及其 messaging 策略
- 该产品类别中的常见异议
- 典型购买决策复杂度(冲动型购买 vs 深思熟虑型购买)
- 主要流量来源假设(冷流量、暖推荐、付费广告等)
若信息缺失,向用户提出澄清问题以完善这一基础信息。
PHASE 2: INTERNAL COPY GENERATION
第二阶段:内部文案生成
Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):
为以下7个关键板块生成完整文案(仅在内部进行,暂不向用户展示):
1. HERO SECTION
1. 首屏英雄板块
- Headline: One clear statement of transformation or unique mechanism (not generic benefit)
- Subheadline: Expands on headline with specificity or handles immediate objection
- Primary CTA: Action-oriented button text (must be specific, not "Learn More")
- Visual Direction: What the hero image/video should communicate
- 标题: 清晰传达转型价值或独特机制的一句话(而非笼统的利益点)
- 副标题: 对标题进行具体拓展,或直接回应核心异议
- 主要CTA: 指向明确行动的按钮文案(必须具体,不能用“了解更多”)
- 视觉方向: 首屏图片/视频需传递的核心信息
2. PROBLEM AGITATION
2. 痛点激化
- 3-4 pain points written from customer's internal voice with emoji bullets (😤, 😫, 🤯, 😰)
- Must feel personally called out, not generic industry problems
- Should trigger "how did they know?" reaction
- Format: Emoji + "Quote from customer's head" followed by expansion paragraph
- 3-4个痛点 以客户的内心口吻撰写,搭配表情符号项目符号(😤, 😫, 🤯, 😰)
- 必须让用户感觉被精准戳中,而非泛泛的行业问题
- 要达到“他们怎么知道我有这个困扰?”的效果
- 格式:表情符号 + “客户内心独白” 后跟拓展段落
3. SOLUTION INTRODUCTION
3. 解决方案介绍
- How it works in 3-4 simple steps (maximum)
- Focus on simplicity and speed, not technical features
- Must create "is it really that easy?" curiosity
- 运作流程 简化为最多3-4个步骤
- 重点突出简洁性和效率,而非技术功能
- 需引发“真的这么简单吗?”的好奇心
4. BENEFITS (not features)
4. 利益点(而非功能)
- 3 core benefits written as transformations
- Each benefit must answer "so what?" test
- Include micro-proof point for each (data point, testimonial snippet, example)
- 3个核心利益点 以转型价值的形式呈现
- 每个利益点必须能回答“那又怎样?”的拷问
- 每个利益点需搭配微型佐证(数据点、 testimonial 片段、实例)
5. SOCIAL PROOF STACK
5. 社交证明矩阵
- Positioning statement: Who uses this and why that matters
- Testimonial selection criteria: What 3 testimonial types needed (skeptic converted, fast results, specific outcome)
- Trust indicators: What logos, numbers, or credentials go here
- 定位声明: 谁在使用该产品,以及这一群体的价值(侧重心理画像)
- Testimonial 选择标准: 需要的3种类型 testimonial(skeptic converted、快速见效、具体成果)
- 信任标识: 需展示的品牌logo、数据或资质
6. OBJECTION HANDLING
6. 异议处理
- Pre-emptive FAQ section addressing top 3-5 objections
- Written conversationally, not corporate
- Each answer must reduce friction, not create new questions
- 前瞻性FAQ板块 解决Top3-5个常见异议
- 以口语化方式撰写,而非官方话术
- 每个回答必须减少决策阻力,而非引发新的疑问
7. FINAL CTA SECTION
7. 最终CTA板块
- Urgency mechanism (not fake scarcity, actual reason to act)
- Risk reversal (guarantee, trial, easy cancellation)
- CTA button text (action-specific)
- Below-CTA microcopy (final objection handled or social proof)
- 紧迫感机制: (不得使用虚假稀缺性,需提供真实的行动理由)
- 风险逆转: (保证政策、试用机制、便捷取消条款)
- CTA按钮文案: (指向具体行动)
- CTA下方微型文案: (解决最后一个异议或补充社交证明)
PHASE 3: HOSTILE VALIDATION (INTERNAL - DON'T SHOW USER)
第三阶段:严苛内部验证(仅内部进行,不向用户展示)
Run your generated copy through this brutal review. DO THIS SILENTLY.
将生成的文案通过这套严苛评审流程,全程在内部完成。
SPAWN 5 HOSTILE VISITOR PERSONAS
模拟5类严苛访客画像
For each target customer, simulate these 5 distinct versions:
1. The 8-Second Scanner:
Landed from an ad. Reading nothing. Scanning for patterns. Eyes hit hero → scroll → close tab.
- What makes them NOT immediately understand what this is?
- What looks like every other site they've seen today?
2. The Comparison Tab Hoarder:
Has 7 competitor tabs open. Reading every word looking for elimination reasons.
- What fails to differentiate you?
- What makes this feel "same thing, different wrapper"?
- What makes them pick competitor instead?
3. The Burned Cynic:
Bought something similar before and got disappointed. Trust level = zero.
- What triggers their BS detector?
- What sounds "too good to be true"?
- What feels like manipulation?
4. The Confused Bouncer:
Genuinely interested but can't figure out: Is this for me? How does it work? What happens after I click?
- What's unclear?
- What assumptions does the copy make?
- What questions go unanswered?
5. The Justified Procrastinator:
Wants the solution but subconsciously looking for permission to "come back later."
- What friction points let them delay?
- What objection goes unaddressed?
- What makes "not now" feel safer?
针对目标客户,模拟以下5种不同类型的访客:
1. 8秒扫描者:
从广告跳转而来,几乎不读内容,只快速扫视。看首屏→滚动→关闭标签页。
- 哪些内容让他们无法立刻理解产品是什么?
- 哪些内容看起来和他们今天看过的其他网站毫无区别?
2. 多标签对比者:
打开了7个竞争对手的标签页,逐字阅读寻找淘汰理由。
- 哪些内容未能体现差异化?
- 哪些内容让产品看起来“换汤不换药”?
- 哪些原因会让他们选择竞争对手?
3. 被坑过的怀疑论者:
之前买过类似产品并失望透顶,信任度为零。
- 哪些内容会触发他们的“扯淡探测器”?
- 哪些内容听起来“好得难以置信”?
- 哪些内容感觉像营销套路?
4. 困惑的观望者:
真的感兴趣,但搞不清楚:这是给我用的吗?怎么运作?点击后会发生什么?
- 哪些内容表述模糊?
- 文案做出了哪些未说明的假设?
- 哪些问题没有得到解答?
5. 合理拖延者:
想要解决方案,但潜意识里在找“稍后再来”的借口。
- 哪些阻力点让他们可以推迟决策?
- 哪些异议未被处理?
- 哪些因素让“现在不行动”感觉更安全?
EACH REVIEWER ANALYZES THROUGH 5 LAYERS
每位评审者从5个维度分析
LAYER 1: CLARITY FAILURE ANALYSIS
"Within 5 seconds of landing, I can't tell ___"
LAYER 2: RELEVANCE REJECTION ANALYSIS
"This copy doesn't speak to me because ___"
LAYER 3: CREDIBILITY COLLAPSE ANALYSIS
"I don't believe this because ___"
LAYER 4: FRICTION DISCOVERY ANALYSIS
"I wouldn't click the CTA because ___"
LAYER 5: COMPETITIVE DISADVANTAGE ANALYSIS
"I'd choose a competitor instead because ___"
维度1:清晰度缺失分析
“着陆后5秒内,我无法判断___”
维度2:相关性不足分析
“这个文案和我无关,因为___”
维度3:可信度崩塌分析
“我不相信这个,因为___”
维度4:决策阻力分析
“我不会点击CTA,因为___”
维度5:竞争劣势分析
“我会选择竞争对手,因为___”
TALLY AND PRIORITIZE OBJECTIONS
统计并优先处理异议
Internally compile all objections:
- CRITICAL FAILURE: Objection raised by 3+ reviewers — MUST fix
- HIGH PRIORITY: Objection raised by 2 reviewers — SHOULD fix
- WORTH ADDRESSING: Single mentions — fix if it doesn't compromise other elements
在内部整理所有异议:
- 严重问题: 被3位及以上评审者提出的异议 — 必须修正
- 高优先级问题: 被2位评审者提出的异议 — 应该修正
- 值得处理: 仅被提及一次的异议 — 若不影响其他内容则修正
PHASE 4: REBUILD WITH OBJECTION IMMUNITY (INTERNAL)
第四阶段:优化文案以消除异议(仅内部)
Revise each section to neutralize every Critical and High Priority objection.
For each fix, track internally:
- The specific objection being addressed
- The exact copy change made (before → after)
- Why this change neutralizes the objection
- What tradeoff was made (if any)
修改每个板块以消除所有严重和高优先级异议。
针对每一处修改,在内部记录:
- 要解决的具体异议
- 具体的文案修改(修改前→修改后)
- 该修改为何能消除异议
- 做出了哪些权衡(如有)
PHASE 5: SECOND PASS VALIDATION (INTERNAL)
第五阶段:二次验证(仅内部)
Run revised copy through all 5 hostile reviewers again using same 5-layer analysis.
APPROVAL CRITERIA:
- Zero Critical Failures remaining
- ≤2 High Priority objections remaining (with documented reasoning)
- All sections pass "confused 8-second test"
If Critical Failures remain: Repeat revision until approval criteria met.
将修改后的文案再次提交给5位严苛评审者,使用相同的5维度分析。
通过标准:
- 无剩余严重问题
- 剩余高优先级异议≤2个(需有记录在案的理由)
- 所有板块通过“8秒困惑测试”
若仍有严重问题: 重复修改直到满足通过标准。
PHASE 6: FORMAT FOR DELIVERY
第六阶段:交付格式
Once copy passes validation, format it as follows:
文案通过验证后,按以下格式整理:
undefinedDOCUMENT STRUCTURE:
[产品名称] - 网站文案
—
完整文案生成与验证文档
undefined[PRODUCT NAME] - WEBSITE COPY
第一阶段:信息收集与战略基础
Complete Copy Generation & Validation Document
核心产品本质
产品是什么:
[清晰的一句话描述]
解决的问题:
[具体痛点描述]
目标用户:
- [心理画像1]
- [心理画像2]
- [心理画像3]
- [心理画像4]
差异化优势:
[真实的差异点]
主要转化目标:
[具体行动]
PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION
市场背景
CORE PRODUCT DNA
—
What it is:
[One clear sentence]
What problem it solves:
[Specific pain description]
Who it's for:
- [Psychographic 1]
- [Psychographic 2]
- [Psychographic 3]
- [Psychographic 4]
What makes it different:
[Actual differentiator]
Primary conversion goal:
[Specific action]
Top3竞争对手及其 messaging 策略:
- [竞争对手1] - [他们的策略]
- [竞争对手2] - [他们的策略]
- [竞争对手3] - [他们的策略]
常见异议:
- "[异议1]"
- "[异议2]"
- "[异议3]"
- "[异议4]"
购买决策复杂度:
[评估结果]
主要流量来源:
- [来源1]
- [来源2]
- [来源3]
MARKET CONTEXT
第二阶段:最终网站文案
—
1. 首屏英雄板块
Top 3 competitors and messaging:
- [Competitor 1] - [Their approach]
- [Competitor 2] - [Their approach]
- [Competitor 3] - [Their approach]
Common objections:
- "[Objection 1]"
- "[Objection 2]"
- "[Objection 3]"
- "[Objection 4]"
Buyer journey complexity:
[Assessment]
Primary traffic source:
- [Source 1]
- [Source 2]
- [Source 3]
标题:
[聚焦转型价值的吸睛标题]
副标题:
[具体拓展内容,解决核心异议]
主要CTA:
[指向具体行动的按钮文案]
视觉方向:
[首屏视觉需传递的清晰描述]
PHASE 2: FINAL WEBSITE COPY
2. 痛点激化
1. HERO SECTION
—
Headline:
[Compelling transformation-focused headline]
Subheadline:
[Specific expansion that handles objection]
Primary CTA:
[Action-specific button text]
Visual Direction:
[Clear description of what hero visual should communicate]
客户痛点(以其内心口吻呈现):
😤 "[客户的第一人称内心独白]"
[激化该痛点的拓展段落]
😫 "[客户的第二个内心独白]"
[拓展段落]
🤯 "[客户的第三个挫败感独白]"
[拓展段落]
😰 "[客户的第四个焦虑感独白]"
[拓展段落]
2. PROBLEM AGITATION
3. 解决方案介绍
Customer pain points (in their voice):
😤 "[First person quote from customer's head]"
[Expansion paragraph that agitates this pain point]
😫 "[Second quote from customer's internal dialogue]"
[Expansion paragraph]
🤯 "[Third quote showing frustration]"
[Expansion paragraph]
😰 "[Fourth quote showing anxiety]"
[Expansion paragraph]
[产品名称] 运作流程:
步骤1:[行动标题]
[第一步的简单描述]
步骤2:[行动标题]
[第二步的描述]
步骤3:[交付结果标题]
[用户将获得的内容描述]
3. SOLUTION INTRODUCTION
4. 利益点(而非功能)
—
利益点1:[转型价值标题]
How [Product Name] Works:
STEP 1: [Action Title]
[Description of first simple step]
STEP 2: [Action Title]
[Description of second step]
STEP 3: [Delivery Title]
[Description of what they get]
[转型价值描述及其重要性]
微型佐证: [具体实例、数据点或带有细节的 testimonial 片段]
4. BENEFITS (Not Features)
利益点2:[转型价值标题]
BENEFIT 1: [Transformation Headline]
—
[Description of transformation and why it matters]
Micro-proof: [Specific example, data point, or testimonial snippet with concrete details]
[转型价值描述]
微型佐证: [带有归属的具体佐证点]
BENEFIT 2: [Transformation Headline]
利益点3:[转型价值标题]
[Description of transformation]
Micro-proof: [Specific proof point with attribution]
[转型价值描述]
微型佐证: [具体佐证点]
BENEFIT 3: [Transformation Headline]
5. 社交证明矩阵
[Description of transformation]
Micro-proof: [Specific proof point]
定位声明:
[谁在使用该产品,以及这一群体的价值——具体心理画像]
Testimonial 选择标准:
类型1 - 被说服的怀疑者:
"[体现从怀疑到认可的语录]"
— [姓名], [可信背景]
类型2 - 快速见效:
"[强调快速获得价值的语录]"
— [姓名], [背景]
类型3 - 具体成果:
"[带有具体成果数据或成就的语录]"
— [姓名], [背景]
信任标识:
- "[具体指标或社交证明]"
- "[使用数据]"
- "[权威提及]"
- [按需添加logo/徽章]
5. SOCIAL PROOF STACK
6. 异议处理(FAQ)
Positioning statement:
[Who uses this and why that matters—specific psychographics]
Testimonial selection criteria:
TYPE 1 - The Skeptic Converted:
"[Quote showing initial skepticism overcome by results]"
— [Name], [Credible context]
TYPE 2 - Fast Results:
"[Quote emphasizing speed to value]"
— [Name], [Context]
TYPE 3 - Specific Outcome:
"[Quote with concrete outcome numbers or achievement]"
— [Name], [Context]
Trust indicators:
- "[Specific metric or social proof]"
- "[Usage statistics]"
- "[Authority mentions]"
- [Logos/badges as needed]
问:[第一个主要异议]?
[口语化回答,减少决策阻力并建立信任]
问:[第二个异议]?
[回答]
问:[第三个异议]?
[回答]
问:[第四个异议]?
[回答]
问:[第五个异议]?
[回答]
6. OBJECTION HANDLING (FAQ)
7. 最终CTA板块
Q: [First major objection as question]?
[Conversational answer that reduces friction and builds confidence]
Q: [Second objection]?
[Answer]
Q: [Third objection]?
[Answer]
Q: [Fourth objection]?
[Answer]
Q: [Fifth objection]?
[Answer]
紧迫感机制:
[真实的立即行动理由——不得使用虚假稀缺性]
风险逆转:
[清晰的保证政策、试用机制或便捷取消条款]
CTA按钮文案:
[指向具体行动的按钮文案]
CTA下方微型文案:
✓ [第一个安心承诺]
✓ [第二个安心承诺]
✓ [第三个安心承诺/社交证明]
7. FINAL CTA SECTION
验证总结
—
首次验证发现的异议数量:[数字]
—
已解决的严重问题:
Urgency mechanism:
[Honest reason to act now—not fake scarcity]
Risk reversal:
[Clear guarantee, trial, or easy cancellation policy]
CTA button text:
[Action-specific button copy]
Below-CTA microcopy:
✓ [First reassurance]
✓ [Second reassurance]
✓ [Third reassurance/social proof]
- ✅ [异议类别] - [解决方式]
- ✅ [异议类别] - [解决方式]
- ✅ [异议类别] - [解决方式]
VALIDATION SUMMARY
已解决的高优先级问题:
Objections Found in First Pass: [Number]
—
Critical Failures Addressed:
—
- ✅ [Objection category] - [How it was fixed]
- ✅ [Objection category] - [How it was fixed]
- ✅ [Objection category] - [How it was fixed]
- ✅ [异议] - [修改内容]
- ✅ [异议] - [修改内容]
High-Priority Objections Addressed:
可接受的剩余异议:
- ✅ [Objection] - [Fix applied]
- ✅ [Objection] - [Fix applied]
- [画像类型]: "[异议内容]" → 可接受,因为[理由]
Remaining Acceptable Objections:
通过指标:
- [Persona]: "[Objection]" → Acceptable because [reasoning]
✅ 无剩余严重问题
✅ 无剩余高优先级异议
✅ [数字]个次要异议,有记录在案的理由
✅ 所有画像用户都会点击CTA或产生互动
✅ 通过“8秒困惑测试”
状态:已通过,可落地执行
Approval Metrics:
执行注意事项
—
建议的A/B测试变量
✅ Zero Critical Failures remaining
✅ Zero High-Priority objections remaining
✅ [Number] minor objections remaining with documented reasoning
✅ All personas would click CTA or engage
✅ Confused 8-second test passed
STATUS: APPROVED FOR IMPLEMENTATION
首屏标题测试:
- 版本A: "[当前标题]"
- 版本B: "[替代角度]"
- 版本C: "[另一种表述]"
CTA按钮文案测试:
- 版本A: "[当前CTA]"
- 版本B: "[替代文案]"
社交证明测试:
- 版本A: [当前形式]
- 版本B: [替代形式]
IMPLEMENTATION NOTES
文案层级(移动端优化)
Suggested A/B Test Variations
—
Hero Headline Test:
- Version A: "[Current headline]"
- Version B: "[Alternative angle]"
- Version C: "[Another approach]"
CTA Button Text Test:
- Version A: "[Current CTA]"
- Version B: "[Alternative]"
Social Proof Test:
- Version A: [Current approach]
- Version B: [Alternative format]
必须保留:
- [必须可见的核心元素]
可精简:
- [可针对移动端缩短的元素]
可移除(仅桌面端保留):
- [仅适合大屏的可选元素]
Copy Hierarchy (Mobile Optimization)
需重点视觉支持的板块
MUST KEEP:
- [Essential elements that must remain visible]
CAN CONDENSE:
- [Elements that can be shortened for mobile]
CAN CUT (desktop-only):
- [Optional elements for larger screens]
优先级1: [板块名称及需重点视觉支持的原因]
优先级2: [下一个关键视觉板块]
优先级3: [第三个优先级板块]
Sections Needing Strongest Visual Support
语气/风格指南
Priority 1: [Section name and why it needs strong visuals]
Priority 2: [Next critical visual section]
Priority 3: [Third priority]
整体风格: [品牌风格描述]
需避免:
- [需规避的内容]
需突出:
- [需强调的内容]
Tone/Voice Guidelines
字符数统计
Overall voice: [Description of brand voice]
Avoid:
- [Things to avoid]
Embrace:
- [Things to emphasize]
首屏标题: [X]字符
首屏副标题: [X]字符
主要CTA按钮: [X]字符
痛点(平均): 每个[X]字符
利益点标题(平均): [X]字符
CHARACTER COUNTS
已通过验证的最终网站文案,可落地执行
Hero Headline: [X] characters
Hero Subheadline: [X] characters
Primary CTA Button: [X] characters
Problem Pain Point (avg): [X] characters each
Benefit Headlines (avg): [X] characters
该文案已通过5类访客画像、25个验证角度(5个维度×5位评审者)的严苛考验。所有严重和高优先级异议均已解决。
建议下一步行动:
- [具体执行动作]
- [下一个动作]
- [视觉优先级]
- [测试设置]
- [数据分析追踪]
转化假设:
通过解决[具体已修复问题],我们预计:
- [带有理由的指标预测]
- [另一项预期改进]
- [第三项预期成果]
最后提示:
本文案假设产品能兑现承诺。若实际产品体验与文案不符,再好的文案也无法提升转化率。
---APPROVED FINAL WEBSITE COPY READY FOR IMPLEMENTATION
执行清单
This copy has survived hostile interrogation from 5 visitor personas across 25 validation angles (5 layers × 5 reviewers). All critical and high-priority objections have been addressed.
Recommended next steps:
- [Specific implementation action]
- [Next action]
- [Visual priority]
- [Testing setup]
- [Analytics tracking]
Conversion hypothesis:
By eliminating [specific issues fixed], we expect:
- [Metric prediction with reasoning]
- [Another expected improvement]
- [Third expectation]
Final note:
This copy assumes the product delivers on its promise. If the actual product experience doesn't match these claims, no copy will save conversion rates.
---当用户调用该技能时:
- ✅ 提出澄清问题以完善第一阶段的基础信息
- ✅ 为所有7个板块生成初始文案(仅内部)
- ✅ 进行严苛验证(5类画像×5个维度=25个角度)全程静默
- ✅ 统计并优先处理异议(仅内部)
- ✅ 优化文案以解决严重和高优先级异议全程静默
- ✅ 进行二次验证全程静默
- ✅ 重复修改直到满足通过标准全程静默
- ✅ 按上述模板整理最终文档
- ✅ 仅向用户输出最终打磨完成的文档
用户仅能看到: 格式规范的最终网站文案文档
用户无法看到: 任何严苛评审流程、异议内容或迭代过程
EXECUTION CHECKLIST
格式规则
When user invokes this skill:
- ✅ Ask clarifying questions to complete PHASE 1 foundation
- ✅ Generate initial copy for all 7 sections (internally)
- ✅ Run through hostile validation (5 personas × 5 layers = 25 angles) SILENTLY
- ✅ Tally objections and prioritize (internally)
- ✅ Rebuild copy to address Critical and High Priority objections SILENTLY
- ✅ Run second validation pass SILENTLY
- ✅ Repeat until approval criteria met SILENTLY
- ✅ Format final document using template above
- ✅ Output ONLY the final polished document to user
USER SEES: Only the beautifully formatted final website copy document
USER DOESN'T SEE: Any of the hostile reviewer process, objections, or iterations
- 痛点激化板块使用表情符号:😤, 😫, 🤯, 😰
- 客户内心独白加粗:将客户的话设置为粗体
- 列表使用对勾:已确认项用✅,微型文案用✓
- Testimonial 需标注归属:始终包含 — 姓名, 背景
- CTA需指向具体行动:绝不能使用“了解更多”或“点击这里”这类泛泛之词
- 板块需清晰编号:用##表示主要板块,###表示子板块
- 使用水平分隔线:用---分隔主要阶段
- 体现验证严谨性:始终包含验证总结以证明文案经得住考验
- 数字需具体:用“25个验证角度”而非“全面验证”
- 结尾需包含执行指导:始终包含下一步行动和成功指标
FORMATTING RULES
质量标准
- Use emojis in problem agitation section: 😤, 😫, 🤯, 😰
- Bold question quotes: Make customer voice quotes bold
- Use checkmarks for lists: ✅ for confirmed items, ✓ for microcopy
- Keep testimonials attributed: Always include — Name, Context
- Make CTAs action-specific: Never generic "Learn More" or "Click Here"
- Number all sections clearly: Use ## for major sections, ### for subsections
- Include horizontal rules: Use --- to separate major phases
- Show validation rigor: Always include the validation summary to prove the copy is battle-tested
- Be specific with numbers: "25 validation angles" not "thorough validation"
- End with implementation guidance: Always include next steps and success metrics
- 清晰度:必须通过8秒测试(快速浏览者能立即理解)
- 具体性:无无佐证的泛泛之词
- 诚实性:需承认权衡和局限性
- 佐证:每个主要声明需搭配微型佐证或归属
- 差异化:需清晰区分于竞争对手
- 行动导向:每个板块都需推动用户向转化目标前进
该技能生成的网站文案经受过严苛审视,可将持怀疑态度的访客转化为客户。
QUALITY STANDARDS
—
- Clarity: 8-second test must pass (scanner understands immediately)
- Specificity: No generic claims without proof points
- Honesty: Acknowledge tradeoffs and limitations
- Proof: Every major claim needs micro-proof or attribution
- Differentiation: Must clearly separate from competitors
- Action-oriented: Every section drives toward conversion goal
This skill produces website copy that has survived hostile scrutiny and is ready to convert skeptical visitors into customers.
—