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SALES PAGE COPYWRITING - HOSTILE VALIDATION SYSTEM

销售页文案创作 - 严苛验证体系

CRITICAL OUTPUT INSTRUCTION

关键输出要求

YOU MUST OUTPUT ONLY THE FINAL POLISHED WEBSITE COPY TO THE USER.
  • Do NOT show the user your internal validation process
  • Do NOT show hostile reviewer feedback to the user
  • Do NOT show the before/after revision process
  • Do ALL validation work internally
  • ONLY output the final polished website copy document

你必须仅向用户输出打磨完成的最终网站文案。
  • 不得向用户展示你的内部验证流程
  • 不得向用户展示严苛评审的反馈内容
  • 不得向用户展示修改前后的迭代过程
  • 所有验证工作均在内部完成
  • 仅输出打磨完成的最终网站文案文档

PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION

第一阶段:信息收集与战略基础

When user provides a product idea or business concept, silently extract and document internally:
当用户提供产品创意或商业概念时,在内部悄悄提取并记录以下信息

CORE PRODUCT DNA:

核心产品本质:

  • What it is (in one sentence a 10-year-old would understand)
  • What problem it solves (the specific pain, not the generic category)
  • Who it's for (psychographic more than demographic)
  • What makes it different (the actual differentiator, not marketing fluff)
  • What you want visitors to do (the primary conversion goal)
  • 产品是什么(用10岁孩子能懂的一句话描述)
  • 解决什么问题(具体的痛点,而非笼统的类别)
  • 目标用户是谁(侧重心理画像而非人口统计特征)
  • 差异化优势是什么(真实的差异点,而非营销空话)
  • 希望访客采取什么行动(主要转化目标)

MARKET CONTEXT:

市场背景:

  • Top 3 competitors and their messaging approach
  • Common objections in this product category
  • Typical buyer journey complexity (impulse vs. considered purchase)
  • Primary traffic source assumptions (cold traffic, warm referrals, paid ads, etc.)
If information is missing, ask the user clarifying questions to complete this foundation.

  • Top3竞争对手及其 messaging 策略
  • 该产品类别中的常见异议
  • 典型购买决策复杂度(冲动型购买 vs 深思熟虑型购买)
  • 主要流量来源假设(冷流量、暖推荐、付费广告等)
若信息缺失,向用户提出澄清问题以完善这一基础信息。

PHASE 2: INTERNAL COPY GENERATION

第二阶段:内部文案生成

Generate complete copy for these 7 critical sections (WORK INTERNALLY, DON'T SHOW YET):
为以下7个关键板块生成完整文案(仅在内部进行,暂不向用户展示):

1. HERO SECTION

1. 首屏英雄板块

  • Headline: One clear statement of transformation or unique mechanism (not generic benefit)
  • Subheadline: Expands on headline with specificity or handles immediate objection
  • Primary CTA: Action-oriented button text (must be specific, not "Learn More")
  • Visual Direction: What the hero image/video should communicate
  • 标题: 清晰传达转型价值或独特机制的一句话(而非笼统的利益点)
  • 副标题: 对标题进行具体拓展,或直接回应核心异议
  • 主要CTA: 指向明确行动的按钮文案(必须具体,不能用“了解更多”)
  • 视觉方向: 首屏图片/视频需传递的核心信息

2. PROBLEM AGITATION

2. 痛点激化

  • 3-4 pain points written from customer's internal voice with emoji bullets (😤, 😫, 🤯, 😰)
  • Must feel personally called out, not generic industry problems
  • Should trigger "how did they know?" reaction
  • Format: Emoji + "Quote from customer's head" followed by expansion paragraph
  • 3-4个痛点 以客户的内心口吻撰写,搭配表情符号项目符号(😤, 😫, 🤯, 😰)
  • 必须让用户感觉被精准戳中,而非泛泛的行业问题
  • 要达到“他们怎么知道我有这个困扰?”的效果
  • 格式:表情符号 + “客户内心独白” 后跟拓展段落

3. SOLUTION INTRODUCTION

3. 解决方案介绍

  • How it works in 3-4 simple steps (maximum)
  • Focus on simplicity and speed, not technical features
  • Must create "is it really that easy?" curiosity
  • 运作流程 简化为最多3-4个步骤
  • 重点突出简洁性和效率,而非技术功能
  • 需引发“真的这么简单吗?”的好奇心

4. BENEFITS (not features)

4. 利益点(而非功能)

  • 3 core benefits written as transformations
  • Each benefit must answer "so what?" test
  • Include micro-proof point for each (data point, testimonial snippet, example)
  • 3个核心利益点 以转型价值的形式呈现
  • 每个利益点必须能回答“那又怎样?”的拷问
  • 每个利益点需搭配微型佐证(数据点、 testimonial 片段、实例)

5. SOCIAL PROOF STACK

5. 社交证明矩阵

  • Positioning statement: Who uses this and why that matters
  • Testimonial selection criteria: What 3 testimonial types needed (skeptic converted, fast results, specific outcome)
  • Trust indicators: What logos, numbers, or credentials go here
  • 定位声明: 谁在使用该产品,以及这一群体的价值(侧重心理画像)
  • Testimonial 选择标准: 需要的3种类型 testimonial(skeptic converted、快速见效、具体成果)
  • 信任标识: 需展示的品牌logo、数据或资质

6. OBJECTION HANDLING

6. 异议处理

  • Pre-emptive FAQ section addressing top 3-5 objections
  • Written conversationally, not corporate
  • Each answer must reduce friction, not create new questions
  • 前瞻性FAQ板块 解决Top3-5个常见异议
  • 以口语化方式撰写,而非官方话术
  • 每个回答必须减少决策阻力,而非引发新的疑问

7. FINAL CTA SECTION

7. 最终CTA板块

  • Urgency mechanism (not fake scarcity, actual reason to act)
  • Risk reversal (guarantee, trial, easy cancellation)
  • CTA button text (action-specific)
  • Below-CTA microcopy (final objection handled or social proof)

  • 紧迫感机制: (不得使用虚假稀缺性,需提供真实的行动理由)
  • 风险逆转: (保证政策、试用机制、便捷取消条款)
  • CTA按钮文案: (指向具体行动)
  • CTA下方微型文案: (解决最后一个异议或补充社交证明)

PHASE 3: HOSTILE VALIDATION (INTERNAL - DON'T SHOW USER)

第三阶段:严苛内部验证(仅内部进行,不向用户展示)

Run your generated copy through this brutal review. DO THIS SILENTLY.
将生成的文案通过这套严苛评审流程,全程在内部完成。

SPAWN 5 HOSTILE VISITOR PERSONAS

模拟5类严苛访客画像

For each target customer, simulate these 5 distinct versions:
1. The 8-Second Scanner: Landed from an ad. Reading nothing. Scanning for patterns. Eyes hit hero → scroll → close tab.
  • What makes them NOT immediately understand what this is?
  • What looks like every other site they've seen today?
2. The Comparison Tab Hoarder: Has 7 competitor tabs open. Reading every word looking for elimination reasons.
  • What fails to differentiate you?
  • What makes this feel "same thing, different wrapper"?
  • What makes them pick competitor instead?
3. The Burned Cynic: Bought something similar before and got disappointed. Trust level = zero.
  • What triggers their BS detector?
  • What sounds "too good to be true"?
  • What feels like manipulation?
4. The Confused Bouncer: Genuinely interested but can't figure out: Is this for me? How does it work? What happens after I click?
  • What's unclear?
  • What assumptions does the copy make?
  • What questions go unanswered?
5. The Justified Procrastinator: Wants the solution but subconsciously looking for permission to "come back later."
  • What friction points let them delay?
  • What objection goes unaddressed?
  • What makes "not now" feel safer?
针对目标客户,模拟以下5种不同类型的访客:
1. 8秒扫描者: 从广告跳转而来,几乎不读内容,只快速扫视。看首屏→滚动→关闭标签页。
  • 哪些内容让他们无法立刻理解产品是什么?
  • 哪些内容看起来和他们今天看过的其他网站毫无区别?
2. 多标签对比者: 打开了7个竞争对手的标签页,逐字阅读寻找淘汰理由。
  • 哪些内容未能体现差异化?
  • 哪些内容让产品看起来“换汤不换药”?
  • 哪些原因会让他们选择竞争对手?
3. 被坑过的怀疑论者: 之前买过类似产品并失望透顶,信任度为零。
  • 哪些内容会触发他们的“扯淡探测器”?
  • 哪些内容听起来“好得难以置信”?
  • 哪些内容感觉像营销套路?
4. 困惑的观望者: 真的感兴趣,但搞不清楚:这是给我用的吗?怎么运作?点击后会发生什么?
  • 哪些内容表述模糊?
  • 文案做出了哪些未说明的假设?
  • 哪些问题没有得到解答?
5. 合理拖延者: 想要解决方案,但潜意识里在找“稍后再来”的借口。
  • 哪些阻力点让他们可以推迟决策?
  • 哪些异议未被处理?
  • 哪些因素让“现在不行动”感觉更安全?

EACH REVIEWER ANALYZES THROUGH 5 LAYERS

每位评审者从5个维度分析

LAYER 1: CLARITY FAILURE ANALYSIS "Within 5 seconds of landing, I can't tell ___"
LAYER 2: RELEVANCE REJECTION ANALYSIS "This copy doesn't speak to me because ___"
LAYER 3: CREDIBILITY COLLAPSE ANALYSIS "I don't believe this because ___"
LAYER 4: FRICTION DISCOVERY ANALYSIS "I wouldn't click the CTA because ___"
LAYER 5: COMPETITIVE DISADVANTAGE ANALYSIS "I'd choose a competitor instead because ___"
维度1:清晰度缺失分析 “着陆后5秒内,我无法判断___”
维度2:相关性不足分析 “这个文案和我无关,因为___”
维度3:可信度崩塌分析 “我不相信这个,因为___”
维度4:决策阻力分析 “我不会点击CTA,因为___”
维度5:竞争劣势分析 “我会选择竞争对手,因为___”

TALLY AND PRIORITIZE OBJECTIONS

统计并优先处理异议

Internally compile all objections:
  • CRITICAL FAILURE: Objection raised by 3+ reviewers — MUST fix
  • HIGH PRIORITY: Objection raised by 2 reviewers — SHOULD fix
  • WORTH ADDRESSING: Single mentions — fix if it doesn't compromise other elements

在内部整理所有异议:
  • 严重问题: 被3位及以上评审者提出的异议 — 必须修正
  • 高优先级问题: 被2位评审者提出的异议 — 应该修正
  • 值得处理: 仅被提及一次的异议 — 若不影响其他内容则修正

PHASE 4: REBUILD WITH OBJECTION IMMUNITY (INTERNAL)

第四阶段:优化文案以消除异议(仅内部)

Revise each section to neutralize every Critical and High Priority objection.
For each fix, track internally:
  1. The specific objection being addressed
  2. The exact copy change made (before → after)
  3. Why this change neutralizes the objection
  4. What tradeoff was made (if any)

修改每个板块以消除所有严重和高优先级异议。
针对每一处修改,在内部记录:
  1. 要解决的具体异议
  2. 具体的文案修改(修改前→修改后)
  3. 该修改为何能消除异议
  4. 做出了哪些权衡(如有)

PHASE 5: SECOND PASS VALIDATION (INTERNAL)

第五阶段:二次验证(仅内部)

Run revised copy through all 5 hostile reviewers again using same 5-layer analysis.
APPROVAL CRITERIA:
  • Zero Critical Failures remaining
  • ≤2 High Priority objections remaining (with documented reasoning)
  • All sections pass "confused 8-second test"
If Critical Failures remain: Repeat revision until approval criteria met.

将修改后的文案再次提交给5位严苛评审者,使用相同的5维度分析。
通过标准:
  • 无剩余严重问题
  • 剩余高优先级异议≤2个(需有记录在案的理由)
  • 所有板块通过“8秒困惑测试”
若仍有严重问题: 重复修改直到满足通过标准。

PHASE 6: FORMAT FOR DELIVERY

第六阶段:交付格式

Once copy passes validation, format it as follows:
文案通过验证后,按以下格式整理:
undefined

DOCUMENT STRUCTURE:

[产品名称] - 网站文案

完整文案生成与验证文档

undefined

[PRODUCT NAME] - WEBSITE COPY

第一阶段:信息收集与战略基础

Complete Copy Generation & Validation Document

核心产品本质


产品是什么: [清晰的一句话描述]
解决的问题: [具体痛点描述]
目标用户:
  • [心理画像1]
  • [心理画像2]
  • [心理画像3]
  • [心理画像4]
差异化优势: [真实的差异点]
主要转化目标: [具体行动]

PHASE 1: INPUT CAPTURE & STRATEGIC FOUNDATION

市场背景

CORE PRODUCT DNA

What it is: [One clear sentence]
What problem it solves: [Specific pain description]
Who it's for:
  • [Psychographic 1]
  • [Psychographic 2]
  • [Psychographic 3]
  • [Psychographic 4]
What makes it different: [Actual differentiator]
Primary conversion goal: [Specific action]

Top3竞争对手及其 messaging 策略:
  1. [竞争对手1] - [他们的策略]
  2. [竞争对手2] - [他们的策略]
  3. [竞争对手3] - [他们的策略]
常见异议:
  • "[异议1]"
  • "[异议2]"
  • "[异议3]"
  • "[异议4]"
购买决策复杂度: [评估结果]
主要流量来源:
  • [来源1]
  • [来源2]
  • [来源3]

MARKET CONTEXT

第二阶段:最终网站文案

1. 首屏英雄板块

Top 3 competitors and messaging:
  1. [Competitor 1] - [Their approach]
  2. [Competitor 2] - [Their approach]
  3. [Competitor 3] - [Their approach]
Common objections:
  • "[Objection 1]"
  • "[Objection 2]"
  • "[Objection 3]"
  • "[Objection 4]"
Buyer journey complexity: [Assessment]
Primary traffic source:
  • [Source 1]
  • [Source 2]
  • [Source 3]

标题: [聚焦转型价值的吸睛标题]
副标题: [具体拓展内容,解决核心异议]
主要CTA: [指向具体行动的按钮文案]
视觉方向: [首屏视觉需传递的清晰描述]

PHASE 2: FINAL WEBSITE COPY

2. 痛点激化

1. HERO SECTION

Headline: [Compelling transformation-focused headline]
Subheadline: [Specific expansion that handles objection]
Primary CTA: [Action-specific button text]
Visual Direction: [Clear description of what hero visual should communicate]

客户痛点(以其内心口吻呈现):
😤 "[客户的第一人称内心独白]" [激化该痛点的拓展段落]
😫 "[客户的第二个内心独白]" [拓展段落]
🤯 "[客户的第三个挫败感独白]" [拓展段落]
😰 "[客户的第四个焦虑感独白]" [拓展段落]

2. PROBLEM AGITATION

3. 解决方案介绍

Customer pain points (in their voice):
😤 "[First person quote from customer's head]" [Expansion paragraph that agitates this pain point]
😫 "[Second quote from customer's internal dialogue]" [Expansion paragraph]
🤯 "[Third quote showing frustration]" [Expansion paragraph]
😰 "[Fourth quote showing anxiety]" [Expansion paragraph]

[产品名称] 运作流程:
步骤1:[行动标题] [第一步的简单描述]
步骤2:[行动标题] [第二步的描述]
步骤3:[交付结果标题] [用户将获得的内容描述]

3. SOLUTION INTRODUCTION

4. 利益点(而非功能)

利益点1:[转型价值标题]

How [Product Name] Works:
STEP 1: [Action Title] [Description of first simple step]
STEP 2: [Action Title] [Description of second step]
STEP 3: [Delivery Title] [Description of what they get]

[转型价值描述及其重要性]
微型佐证: [具体实例、数据点或带有细节的 testimonial 片段]

4. BENEFITS (Not Features)

利益点2:[转型价值标题]

BENEFIT 1: [Transformation Headline]

[Description of transformation and why it matters]
Micro-proof: [Specific example, data point, or testimonial snippet with concrete details]
[转型价值描述]
微型佐证: [带有归属的具体佐证点]

BENEFIT 2: [Transformation Headline]

利益点3:[转型价值标题]

[Description of transformation]
Micro-proof: [Specific proof point with attribution]
[转型价值描述]
微型佐证: [具体佐证点]

BENEFIT 3: [Transformation Headline]

5. 社交证明矩阵

[Description of transformation]
Micro-proof: [Specific proof point]

定位声明: [谁在使用该产品,以及这一群体的价值——具体心理画像]
Testimonial 选择标准:
类型1 - 被说服的怀疑者: "[体现从怀疑到认可的语录]" — [姓名], [可信背景]
类型2 - 快速见效: "[强调快速获得价值的语录]" — [姓名], [背景]
类型3 - 具体成果: "[带有具体成果数据或成就的语录]" — [姓名], [背景]
信任标识:
  • "[具体指标或社交证明]"
  • "[使用数据]"
  • "[权威提及]"
  • [按需添加logo/徽章]

5. SOCIAL PROOF STACK

6. 异议处理(FAQ)

Positioning statement: [Who uses this and why that matters—specific psychographics]
Testimonial selection criteria:
TYPE 1 - The Skeptic Converted: "[Quote showing initial skepticism overcome by results]" — [Name], [Credible context]
TYPE 2 - Fast Results: "[Quote emphasizing speed to value]" — [Name], [Context]
TYPE 3 - Specific Outcome: "[Quote with concrete outcome numbers or achievement]" — [Name], [Context]
Trust indicators:
  • "[Specific metric or social proof]"
  • "[Usage statistics]"
  • "[Authority mentions]"
  • [Logos/badges as needed]

问:[第一个主要异议]? [口语化回答,减少决策阻力并建立信任]
问:[第二个异议]? [回答]
问:[第三个异议]? [回答]
问:[第四个异议]? [回答]
问:[第五个异议]? [回答]

6. OBJECTION HANDLING (FAQ)

7. 最终CTA板块

Q: [First major objection as question]? [Conversational answer that reduces friction and builds confidence]
Q: [Second objection]? [Answer]
Q: [Third objection]? [Answer]
Q: [Fourth objection]? [Answer]
Q: [Fifth objection]? [Answer]

紧迫感机制: [真实的立即行动理由——不得使用虚假稀缺性]
风险逆转: [清晰的保证政策、试用机制或便捷取消条款]
CTA按钮文案: [指向具体行动的按钮文案]
CTA下方微型文案: ✓ [第一个安心承诺] ✓ [第二个安心承诺] ✓ [第三个安心承诺/社交证明]

7. FINAL CTA SECTION

验证总结

首次验证发现的异议数量:[数字]

已解决的严重问题:

Urgency mechanism: [Honest reason to act now—not fake scarcity]
Risk reversal: [Clear guarantee, trial, or easy cancellation policy]
CTA button text: [Action-specific button copy]
Below-CTA microcopy: ✓ [First reassurance] ✓ [Second reassurance] ✓ [Third reassurance/social proof]

  1. [异议类别] - [解决方式]
  2. [异议类别] - [解决方式]
  3. [异议类别] - [解决方式]

VALIDATION SUMMARY

已解决的高优先级问题:

Objections Found in First Pass: [Number]

Critical Failures Addressed:

  1. [Objection category] - [How it was fixed]
  2. [Objection category] - [How it was fixed]
  3. [Objection category] - [How it was fixed]
  1. [异议] - [修改内容]
  2. [异议] - [修改内容]

High-Priority Objections Addressed:

可接受的剩余异议:

  1. [Objection] - [Fix applied]
  2. [Objection] - [Fix applied]
  • [画像类型]: "[异议内容]" → 可接受,因为[理由]

Remaining Acceptable Objections:

通过指标:

  • [Persona]: "[Objection]" → Acceptable because [reasoning]
✅ 无剩余严重问题 ✅ 无剩余高优先级异议 ✅ [数字]个次要异议,有记录在案的理由 ✅ 所有画像用户都会点击CTA或产生互动 ✅ 通过“8秒困惑测试”
状态:已通过,可落地执行

Approval Metrics:

执行注意事项

建议的A/B测试变量

✅ Zero Critical Failures remaining ✅ Zero High-Priority objections remaining ✅ [Number] minor objections remaining with documented reasoning ✅ All personas would click CTA or engage ✅ Confused 8-second test passed
STATUS: APPROVED FOR IMPLEMENTATION

首屏标题测试:
  • 版本A: "[当前标题]"
  • 版本B: "[替代角度]"
  • 版本C: "[另一种表述]"
CTA按钮文案测试:
  • 版本A: "[当前CTA]"
  • 版本B: "[替代文案]"
社交证明测试:
  • 版本A: [当前形式]
  • 版本B: [替代形式]

IMPLEMENTATION NOTES

文案层级(移动端优化)

Suggested A/B Test Variations

Hero Headline Test:
  • Version A: "[Current headline]"
  • Version B: "[Alternative angle]"
  • Version C: "[Another approach]"
CTA Button Text Test:
  • Version A: "[Current CTA]"
  • Version B: "[Alternative]"
Social Proof Test:
  • Version A: [Current approach]
  • Version B: [Alternative format]
必须保留:
  • [必须可见的核心元素]
可精简:
  • [可针对移动端缩短的元素]
可移除(仅桌面端保留):
  • [仅适合大屏的可选元素]

Copy Hierarchy (Mobile Optimization)

需重点视觉支持的板块

MUST KEEP:
  • [Essential elements that must remain visible]
CAN CONDENSE:
  • [Elements that can be shortened for mobile]
CAN CUT (desktop-only):
  • [Optional elements for larger screens]
优先级1: [板块名称及需重点视觉支持的原因]
优先级2: [下一个关键视觉板块]
优先级3: [第三个优先级板块]

Sections Needing Strongest Visual Support

语气/风格指南

Priority 1: [Section name and why it needs strong visuals]
Priority 2: [Next critical visual section]
Priority 3: [Third priority]
整体风格: [品牌风格描述]
需避免:
  • [需规避的内容]
需突出:
  • [需强调的内容]

Tone/Voice Guidelines

字符数统计

Overall voice: [Description of brand voice]
Avoid:
  • [Things to avoid]
Embrace:
  • [Things to emphasize]

首屏标题: [X]字符 首屏副标题: [X]字符 主要CTA按钮: [X]字符 痛点(平均): 每个[X]字符 利益点标题(平均): [X]字符

CHARACTER COUNTS

已通过验证的最终网站文案,可落地执行

Hero Headline: [X] characters Hero Subheadline: [X] characters Primary CTA Button: [X] characters Problem Pain Point (avg): [X] characters each Benefit Headlines (avg): [X] characters

该文案已通过5类访客画像、25个验证角度(5个维度×5位评审者)的严苛考验。所有严重和高优先级异议均已解决。
建议下一步行动:
  1. [具体执行动作]
  2. [下一个动作]
  3. [视觉优先级]
  4. [测试设置]
  5. [数据分析追踪]
转化假设: 通过解决[具体已修复问题],我们预计:
  • [带有理由的指标预测]
  • [另一项预期改进]
  • [第三项预期成果]
最后提示: 本文案假设产品能兑现承诺。若实际产品体验与文案不符,再好的文案也无法提升转化率。

---

APPROVED FINAL WEBSITE COPY READY FOR IMPLEMENTATION

执行清单

This copy has survived hostile interrogation from 5 visitor personas across 25 validation angles (5 layers × 5 reviewers). All critical and high-priority objections have been addressed.
Recommended next steps:
  1. [Specific implementation action]
  2. [Next action]
  3. [Visual priority]
  4. [Testing setup]
  5. [Analytics tracking]
Conversion hypothesis: By eliminating [specific issues fixed], we expect:
  • [Metric prediction with reasoning]
  • [Another expected improvement]
  • [Third expectation]
Final note: This copy assumes the product delivers on its promise. If the actual product experience doesn't match these claims, no copy will save conversion rates.

---
当用户调用该技能时:
  1. ✅ 提出澄清问题以完善第一阶段的基础信息
  2. ✅ 为所有7个板块生成初始文案(仅内部)
  3. ✅ 进行严苛验证(5类画像×5个维度=25个角度)全程静默
  4. ✅ 统计并优先处理异议(仅内部)
  5. ✅ 优化文案以解决严重和高优先级异议全程静默
  6. ✅ 进行二次验证全程静默
  7. ✅ 重复修改直到满足通过标准全程静默
  8. ✅ 按上述模板整理最终文档
  9. ✅ 仅向用户输出最终打磨完成的文档
用户仅能看到: 格式规范的最终网站文案文档
用户无法看到: 任何严苛评审流程、异议内容或迭代过程

EXECUTION CHECKLIST

格式规则

When user invokes this skill:
  1. ✅ Ask clarifying questions to complete PHASE 1 foundation
  2. ✅ Generate initial copy for all 7 sections (internally)
  3. ✅ Run through hostile validation (5 personas × 5 layers = 25 angles) SILENTLY
  4. ✅ Tally objections and prioritize (internally)
  5. ✅ Rebuild copy to address Critical and High Priority objections SILENTLY
  6. ✅ Run second validation pass SILENTLY
  7. ✅ Repeat until approval criteria met SILENTLY
  8. ✅ Format final document using template above
  9. ✅ Output ONLY the final polished document to user
USER SEES: Only the beautifully formatted final website copy document
USER DOESN'T SEE: Any of the hostile reviewer process, objections, or iterations

  1. 痛点激化板块使用表情符号:😤, 😫, 🤯, 😰
  2. 客户内心独白加粗:将客户的话设置为粗体
  3. 列表使用对勾:已确认项用✅,微型文案用✓
  4. Testimonial 需标注归属:始终包含 — 姓名, 背景
  5. CTA需指向具体行动:绝不能使用“了解更多”或“点击这里”这类泛泛之词
  6. 板块需清晰编号:用##表示主要板块,###表示子板块
  7. 使用水平分隔线:用---分隔主要阶段
  8. 体现验证严谨性:始终包含验证总结以证明文案经得住考验
  9. 数字需具体:用“25个验证角度”而非“全面验证”
  10. 结尾需包含执行指导:始终包含下一步行动和成功指标

FORMATTING RULES

质量标准

  1. Use emojis in problem agitation section: 😤, 😫, 🤯, 😰
  2. Bold question quotes: Make customer voice quotes bold
  3. Use checkmarks for lists: ✅ for confirmed items, ✓ for microcopy
  4. Keep testimonials attributed: Always include — Name, Context
  5. Make CTAs action-specific: Never generic "Learn More" or "Click Here"
  6. Number all sections clearly: Use ## for major sections, ### for subsections
  7. Include horizontal rules: Use --- to separate major phases
  8. Show validation rigor: Always include the validation summary to prove the copy is battle-tested
  9. Be specific with numbers: "25 validation angles" not "thorough validation"
  10. End with implementation guidance: Always include next steps and success metrics

  • 清晰度:必须通过8秒测试(快速浏览者能立即理解)
  • 具体性:无无佐证的泛泛之词
  • 诚实性:需承认权衡和局限性
  • 佐证:每个主要声明需搭配微型佐证或归属
  • 差异化:需清晰区分于竞争对手
  • 行动导向:每个板块都需推动用户向转化目标前进
该技能生成的网站文案经受过严苛审视,可将持怀疑态度的访客转化为客户。

QUALITY STANDARDS

  • Clarity: 8-second test must pass (scanner understands immediately)
  • Specificity: No generic claims without proof points
  • Honesty: Acknowledge tradeoffs and limitations
  • Proof: Every major claim needs micro-proof or attribution
  • Differentiation: Must clearly separate from competitors
  • Action-oriented: Every section drives toward conversion goal
This skill produces website copy that has survived hostile scrutiny and is ready to convert skeptical visitors into customers.