self-media-short-video

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Original

English

🇨🇳

Translation

Chinese

短视频与视频制片

Short-Form Video and Video Production

原则

Principles

一条视频只讲一个核心判断。
前 3 秒给出冲突、结果、利益或具体场景。
口播必须说得出口，不把长文章切成字幕。
画面承担证明、演示、对比或情绪任务，不重复字幕。
优先使用真实人物声音、产品录屏和真实证据，不默认数字人或动画。
数字人是用户主动选择后的制片模式，必须有头像与声音的使用权利；用户本人负责在所选数字人平台中手动上传、创建和选定敏感素材，并保留人工预览和发布确认。

Each video should communicate only one core takeaway.
Use the first 3 seconds to present a conflict, result, benefit, or concrete scenario.
The voiceover must sound natural when spoken; do not simply turn a long article into a sequence of subtitles.
Visuals should provide evidence, demonstrate, compare, or convey emotion rather than repeat the subtitles.
Prioritize real human voices, product screen recordings, and real evidence; do not default to digital humans or animation.
Digital humans are a production mode that users must actively choose. Rights to the likeness and voice are required. The user is responsible for manually uploading, creating, and selecting sensitive source assets on the chosen digital-human platform, while retaining manual preview and publishing confirmation.

确认输入

Confirmed Inputs

检查：目标平台、受众、内容目标、时长、出镜方式、可用素材、核心判断、行动和不能展示的内容。缺少会改变方案的信息时最多问 3 个问题。

Check: target platform, audience, content objective, duration, on-camera approach, available assets, core takeaway, call to action, and content that must not be shown. If missing information would change the plan, ask no more than 3 questions.

视频制作模式

Video Production Modes

```
方案模式
```
：没有原片、没有确认数字人平台素材已就绪，或没有明确成片授权时，交付可拍摄方案，不擅自生成成片。
```
真人剪辑模式
```
：用户提供原片并明确要求剪辑时，调用当前环境可用的视频、字幕和音频能力。
```
数字人制片模式
```
：用户明确选择数字人、确认肖像与声音权利，并已在所选平台手动上传、创建和选定数字人及声音后，按 digital-human-production.md 生成数字人讲解片段，再完成画面解析、字幕、人物窗口和竖屏成片。
```
动画解说制片模式
```
：用户明确要无真人出镜的动画成片，且运行时发现了配音、图像和视频合成能力时，按 animated-explainer-production.md 完成叙事骨架、合成配音、画面素材、镜头合成、配乐授权与混音，先出主版本。

动画解说模式同样由运行时发现工具：可以是已安装的动画制片 Skill、剪辑软件工程模板或用户指定的视频工具，核心流程不写死某家图像或配音服务。付费生成前向用户说明预估费用。

数字人模式的生成工具由运行时发现。若当前环境提供 Topview MCP，可在用户确认 Topview 中的数字人和声音已就绪后，将其作为数字人片段生成适配器；本 Skill 不调用上传凭证或克隆接口代替用户上传原始头像、录音。核心流程不写死供应商 API。生成能力或合成能力不可用时，降级为数字人分镜、画面映射、字幕稿、素材清单和可手动完成的发布包。

```
Plan Mode
```
: If there is no source footage, the readiness of the digital-human platform assets has not been confirmed, or there is no explicit authorization to produce the final cut, deliver a shoot-ready plan and do not generate a final cut without authorization.
```
Live-Action Editing Mode
```
: When the user provides source footage and explicitly requests editing, use the video, subtitle, and audio capabilities available in the current environment.
```
Digital Human Production Mode
```
: When the user explicitly chooses a digital human, confirms likeness and voice rights, and has manually uploaded, created, and selected the digital human and voice on the chosen platform, generate a digital-human explainer segment according to digital-human-production.md, then complete the visual analysis, subtitles, subject window, and vertical final cut.
```
Animated-Explainer Production Mode
```
: When the user explicitly requests an animated final cut without a real presenter and the runtime discovers voice, image, and video synthesis capabilities, complete the narrative framework, synthesized voiceover, visual assets, shot compositing, music licensing, and mixing according to animated-explainer-production.md, and produce the master version first.

The implementation of animated-explainer mode is also discovered at runtime. It may be an installed animation-production Skill, an editing-software project template, or a user-specified video tool. The core workflow is not hard-coded to a particular image or voice service. Before any paid generation, explain the estimated cost to the user.

The digital-human generation tool is also discovered at runtime. If the current environment provides Topview MCP, it can act as an adapter for generating digital-human segments after the user confirms that the digital human and voice are ready in Topview. This Skill does not use upload credentials or cloning APIs to upload the user's original headshot or recording on the user's behalf. The core workflow is not hard-coded to a specific provider API. If generation or synthesis capabilities are unavailable, fall back to a digital-human storyboard, visual mapping, subtitle script, asset checklist, and a publishing package that can be completed manually.

多平台版本

Multi-Platform Versions

成片要发往多个平台时，先确定主版本（YouTube 通常是 16:9，竖屏平台通常是 9:16），再按 video-platform-versions.md 派生其他版本：横屏转竖屏（原生重排或横转竖包装）、烧录字幕或 SRT、各平台封面、AI 标识和配乐署名。用 video-release-matrix-template.md 记录每个版本和发布字段。

When a final cut is intended for multiple platforms, first choose a master version—typically 16:9 for YouTube and 9:16 for vertical platforms—then derive the other versions according to video-platform-versions.md: landscape-to-vertical adaptation (native re-layout or landscape-to-vertical packaging), burned-in subtitles or SRT files, platform-specific covers, AI disclosure labels, and music attribution. Use video-release-matrix-template.md to record each version and its publishing fields.

结构

Structure

选择一种主体结构：

问题 → 方法 → 例证。
结果 → 过程 → 教训。
冲突 → 选择 → 后果。
演示 → 解释 → 适用边界。

结尾给一个记忆点和一个主要行动。

Choose one primary narrative structure:

Problem → Method → Example.
Result → Process → Lesson.
Conflict → Choice → Consequence.
Demonstration → Explanation → Scope of applicability.

End with one memorable takeaway and one primary call to action.

分镜

Storyboard

使用 storyboard-template.md。每个镜头写清：

时间和时长。
景别、画面、人物动作或录屏操作。
口播、字幕和屏幕文字。
证据、B-roll、音效、BGM 和转场。

所有镜头时长之和必须等于目标时长。字幕与口播事实必须一致。

Use storyboard-template.md. For every shot, specify:

Time and duration.
Shot size, visual, subject action, or screen-recording operation.
Voiceover, subtitles, and on-screen text.
Evidence, B-roll, sound effects, BGM, and transitions.

The sum of all shot durations must equal the target duration. Facts in the subtitles and voiceover must be consistent.

输出包

Output Package

交付：

3 个钩子和推荐版本。
完整口播稿。
分镜表或录屏清单。
字幕稿。
封面标题和画面说明。
发布标题、正文、话题和 BGM 建议。
拍摄或素材缺口。

数字人制片模式额外交付：肖像与声音权利确认、平台手动上传和素材就绪状态、数字人生成片段、画面解析与人物窗口规格、字幕文件或字幕文本、发音词表、最终视频技术规格、AI/数字人披露要求和验收结果。交付包不包含原始头像、录音或平台私有标识。

动画解说制片模式额外交付：主版本和各平台派生版本、字幕文件、各平台封面、配乐授权与署名文本、发音词表、事实来源清单、响度与画幅等技术规格、制片工程目录和重建命令。

多平台发布时交付发布矩阵；上传和发布交给

self-media-video-publisher

，并遵守逐平台授权。

用户没有提供原片时，默认停在可拍摄方案；但用户明确选择数字人制片、完成权利确认，并确认数字人和声音已在所选平台中手动上传和选定时，可以继续发现并调用当前环境的数字人、视频、字幕和音频工具。

Deliver:

Three hooks and the recommended version.
A complete voiceover script.
A storyboard or screen-recording checklist.
A subtitle script.
A cover title and visual direction.
Publishing title, body copy, hashtags, and BGM suggestions.
Filming or asset gaps.

Digital-human production mode additionally delivers: likeness and voice rights confirmation; status of manual platform uploads and asset readiness; the generated digital-human segment; visual analysis and subject-window specifications; a subtitle file or subtitle text; a pronunciation glossary; final video technical specifications; AI/digital-human disclosure requirements; and acceptance results. The delivery package does not include original headshots, audio recordings, or platform-private identifiers.

Animated-explainer production mode additionally delivers: the master version and platform-specific derivatives; subtitle files; covers for each platform; music licensing and attribution text; a pronunciation glossary; a fact-source list; technical specifications such as loudness and aspect ratio; the production project directory; and rebuild commands.

For multi-platform publishing, deliver a release matrix. Hand uploading and publishing off to

self-media-video-publisher

and comply with the authorization requirements for each platform.

If the user has not provided source footage, stop at the shoot-ready plan by default. However, if the user explicitly chooses digital-human production, completes the rights confirmation, and confirms that the digital human and voice have been manually uploaded and selected on the chosen platform, proceed to discover and invoke the digital-human, video, subtitle, and audio tools available in the current environment.