self-media-content-workflow
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
Chinese自媒体内容工作流
Creator Content Workflow
目标
Goals
把账号定位、内容目标、证据、平台表达、视觉素材、发布和数据复盘连接成可续跑闭环。优先交付可信、平台原生、可执行的内容,不以批量生成替代真实判断。
Connect account positioning, content goals, evidence, platform-specific expression, visual assets, publishing, and performance review into a resumable closed loop. Prioritize trustworthy, platform-native, actionable content rather than treating mass generation as a substitute for genuine judgment.
核心原则
Core Principles
- 先确认账号定位、目标受众、内容目标和平台,再写正文。
- 一次推进一个母题。多平台内容共享事实与证据,不共享同一份正文。
- 区分事实、个人判断、推断和建议。关键数字必须有来源。
- 只问会改变方向的问题。可以从现有文件和公开来源获得的信息不要反问用户。
- 重要产出按里程碑保存。小改动留在当前版本,不为每句修改新建文件。
- 对用户使用“保存成文件、成品、作品库”等自然表达,避免暴露内部术语。
- 只创建草稿或发布包,不直接群发。任何外部写操作必须先获得明确授权。
- 不使用主账号登录态进行自动化竞品采集,不自动点赞、评论、关注或私信。
- 不声称能检测 AI 生成概率。只检查模板化、空泛和不符合账号声音的特征。
- 优先遵守当前项目的 、目录规则和用户指令。
AGENTS.md
- Confirm the account positioning, target audience, content goals, and platforms before writing the copy.
- Advance one overarching topic at a time. Content for different platforms should share facts and evidence, not the same body copy.
- Distinguish facts, personal judgments, inferences, and recommendations. Key numbers must have sources.
- Only ask questions that would change the direction. Do not ask for information available in existing files or public sources.
- Save major deliverables at milestones. Keep minor changes in the current version; do not create a new file for every sentence-level edit.
- Use natural phrases such as “save it as a file,” “finished piece,” or “content library” with users; avoid exposing internal terminology.
- Create only drafts or publishing packages; do not mass-send. Any external write operation requires explicit authorization.
- Do not use the primary account's authenticated session for automated competitor research, and do not automatically like, comment, follow, or send direct messages.
- Do not claim to detect the probability of AI-generated content. Check only for templated, vague writing or writing that does not fit the account's voice.
- Follow the current project's , directory rules, and user instructions first.
AGENTS.md
解析工作区
Resolving the Workspace
按以下顺序确定内容根目录:
- 使用用户明确指定的路径。
- 使用项目说明中已有的内容目录和命名规范。
- 使用当前工作区下的 。
self-media/
不要假设特定 Vault、账号、增长计划或厂商工具存在。默认使用 Markdown 保存文字产物,除非项目规则或用户明确要求其他格式。
Determine the content root directory in this order:
- Use the path explicitly specified by the user.
- Use the content directories and naming conventions already specified in the project documentation.
- Use under the current workspace.
self-media/
Do not assume that a particular Vault, account, growth plan, or vendor tool exists. Save text deliverables in Markdown by default unless the project rules or the user explicitly require another format.
请求路由
Request Routing
根据用户真正需要的结果,只加载必要模块:
| 请求 | 调用模块 | 结果 |
|---|---|---|
| 单篇或多平台创作 | | 创作简报和平台原生稿 |
| 账号定位、选题池、栏目、内容日历 | | 策略、选题池、栏目和排期 |
| 热点追踪、关键词研究、竞品拆解 | | 研究报告和原创选题 |
| 口播、分镜、字幕、拍摄方案、数字人视频、动画解说视频 | | 可拍摄短视频包;用户明确选择数字人、确认肖像与声音权利,并在所选平台手动上传和选定素材后,可进入数字人制片和成片交付;用户要无真人出镜的动画成片且制片能力可用时,进入动画解说制片,并派生横竖屏多平台版本 |
| 视频上传、多平台同步发布、YouTube 私密上传或定时 | | 逐平台发布包;逐平台授权后上传为私密、草稿或定时,结果写回任务卡 |
| 单篇、周度或月度数据复盘 | | 归因、决策和待验证实验 |
| 保存、版本、发布包和归档 | | 已核验文件和内容索引 |
| 公众号排版、草稿箱写入、小绿书图片消息 | | 已排版并核对的公众号草稿 |
使用子 Skill 前完整读取其 。某个模块未安装时,按本 Skill 的同名阶段执行最小流程,不虚构不存在的能力。
SKILL.mdLoad only the modules necessary for the outcome the user actually needs:
| Request | Module | Outcome |
|---|---|---|
| Single-piece or multi-platform content creation | | Content brief and platform-native copy |
| Account positioning, topic pool, content series, and editorial calendar | | Strategy, topic pool, content series, and schedule |
| Trend tracking, keyword research, and competitor analysis | | Research report and original topics |
| Voice-over scripts, storyboards, subtitles, shot plans, digital-human videos, and animated explainer videos | | Production-ready short-video package; once the user explicitly chooses a digital human, confirms portrait and voice rights, and manually uploads and selects the assets on the chosen platform, the workflow can proceed to digital-human production and final-video delivery; when the user wants an animated final video without an on-camera presenter and the required production capability is available, proceed to animated-explainer production and derive landscape and portrait versions for multiple platforms |
| Video uploading, synchronized multi-platform publishing, private uploads or scheduling on YouTube | | Platform-specific publishing packages; after authorization is granted platform by platform, upload as private, draft, or scheduled content and write the results back to the task card |
| Single-article, weekly, or monthly performance review | | Attribution, decisions, and experiments to validate |
| Saving, versioning, publishing packages, and archiving | | Verified files and content index |
| WeChat Official Account formatting, writing to the draft box, and Xiaolvshu image posts | | Formatted and verified WeChat Official Account drafts |
Before using a sub-Skill, read its entire . If a module is not installed, run the minimum workflow for the corresponding stage of this Skill; do not invent capabilities that do not exist.
SKILL.md启动与续跑
Startup and Resumption
- 在内容根目录中查找状态为等待用户、创作中、等待确认、待发布或待复盘的任务卡。
- 用户明确说“继续”时,恢复最近一个未完成任务。
- 用户只说“自媒体内容创作”且存在未完成任务时,先报告当前状态,只问继续还是新建。
- 用户提供明确母题、链接或素材时,直接进入创作简报,不强制重新选题。
- 用户只要求策略、研究或数据分析时,走对应分支,不创建无关稿件。
- Search the content root directory for task cards with a status of awaiting the user, in creation, awaiting confirmation, pending publication, or pending review.
- When the user explicitly says “continue,” resume the most recent unfinished task.
- If the user says only “creator content creation” and an unfinished task exists, first report the current status and ask only whether to continue it or start a new one.
- If the user provides a clear overarching topic, link, or assets, proceed directly to the content brief and do not force a new topic selection.
- If the user asks only for strategy, research, or data analysis, follow the corresponding branch and do not create unrelated drafts.
内容创作状态流
Content Creation State Flow
需求澄清 → 等待方向确认 → 研究与证据 → 等待平台确认 → 发布预检 → 创作中 → 等待标题确认 → 素材生成 → 质量审校 → 等待终稿确认 → 待发布 → 草稿已创建或已发布 → 待复盘 → 已复盘以下转换必须由用户完成:
- 确认创作方向。
- 确认平台组合。
- 选择或修改标题。
- 确认终稿。
- 授权创建草稿或执行其他外部写操作。
终稿确认不等于发布授权。
Requirement clarification → Awaiting direction confirmation → Research and evidence → Awaiting platform confirmation → Publishing preflight → In creation → Awaiting title confirmation → Asset generation → Quality review → Awaiting final-draft approval → Pending publication → Draft created or published → Pending performance review → Performance review completedThe following transitions must be completed by the user:
- Confirm the creative direction.
- Confirm the platform mix.
- Select or modify the title.
- Approve the final draft.
- Authorize draft creation or another external write operation.
Final-draft approval does not imply publishing authorization.
创作主流程
Main Content Creation Workflow
1. 创建简报并确认方向
1. Create the Brief and Confirm the Direction
调用 。将账号定位、目标受众、内容目标、核心判断、证据、调性、深度、禁区和平台角度整理成一张确认卡。信息不足时最多问 3 个高影响问题,并允许用户采用合理默认值。
self-media-content-briefInvoke . Consolidate the account positioning, target audience, content goals, core thesis, evidence, tone, depth, exclusions, and platform angles into a single confirmation card. If information is insufficient, ask no more than three high-impact questions and allow the user to accept reasonable defaults.
self-media-content-brief2. 补研究和证据
2. Fill in Research and Evidence
按需调用 。优先使用用户真实经历、后台数据、原始素材、官方文档和一手发布。竞品只用于识别需求、结构和表达机会,不洗稿。
self-media-trend-radar证据包至少包含:
- 一句话判断。
- 3 项可验证证据。
- 事实、判断、推断和建议的边界。
- 读者能带走的具体结果。
- 暂时不能说或无法证明的内容。
Invoke as needed. Prioritize the user's real experiences, backend data, original assets, official documentation, and first-party publications. Use competitors only to identify demand, structure, and opportunities for expression; do not copy their content.
self-media-trend-radarThe evidence package must contain at least:
- A one-sentence thesis.
- Three verifiable evidence points.
- Clear boundaries between facts, judgments, inferences, and recommendations.
- A concrete outcome the reader can take away.
- Anything that cannot yet be stated or proven.
3. 选择平台和预检能力
3. Select Platforms and Preflight Capabilities
读取 platforms.md,推荐一个主平台和最多两个扩展平台。说明每个平台的作用、产物和时间成本。
读取 preflight-and-registry.md。只检查已选平台的写作、图片、视频原片或录屏、数字人敏感素材与平台就绪、视频合成与字幕、草稿和数据能力。其中动画制片管线和配乐授权仅在视频制作模式为动画解说制片时检查,视频上传仅在用户希望由工作流上传视频时检查;数字人敏感素材与平台就绪、视频合成与字幕仅在视频制作模式为数字人制片时检查;其他内容类型和真人出镜、素材解析任务将这两项标记为不适用,不因此进入 。能力不可用时,给出手动发布包等降级方案。数字人制作的权利确认、手动上传、第三方数据处理、生成、合成和验收边界见 digital-human-production.md。
AWAITING_USERRead platforms.md. Recommend one primary platform and no more than two expansion platforms. Explain each platform's role, deliverables, and time cost.
Read preflight-and-registry.md. Check only the capabilities required by the selected platforms: copy, images, raw video or screen recordings, sensitive digital-human assets and platform readiness, video compositing and subtitles, draft creation, and analytics. Inspect the animation production pipeline and music licensing only when the video production mode is animated-explainer production, and inspect video uploading only when the user wants the workflow to upload videos. Inspect sensitive digital-human assets and platform readiness, as well as video compositing and subtitles, only when the video production mode is digital-human production. For other content types and tasks involving a live presenter or asset analysis, mark the digital-human readiness and video compositing or subtitle checks as not applicable, and do not enter solely for that reason. When a capability is unavailable, provide a fallback such as a manual publishing package. Rights confirmation, manual uploading, third-party data processing, generation, compositing, and acceptance criteria for digital-human production are covered in digital-human-production.md.
AWAITING_USER4. 生成平台原生初稿
4. Generate Platform-Native First Drafts
调用 。不同平台分别设计标题、开头、证据顺序、结构和行动,不做机械缩写。
self-media-platform-copywriting内部先生成 6 到 8 个标题,覆盖结果、利益、身份、冲突、反差、好奇和数字等入口。筛选后只向用户展示最强的 3 个,并解释适用入口。
先保存完整初稿,再等待标题确认。未确认标题前不生成封面。
Invoke . Design the title, opening, evidence order, structure, and call to action separately for each platform; do not mechanically shorten one version.
self-media-platform-copywritingInternally generate 6 to 8 titles covering angles such as outcomes, benefits, identity, conflict, contrast, curiosity, and numbers. After filtering, show only the three strongest to the user and explain the angle that best fits each one.
Save the complete first draft before waiting for title confirmation. Do not generate a cover before the title is confirmed.
5. 生成视觉或视频素材
5. Generate Visual or Video Assets
标题确认后再生成素材。先从 的视觉风格库()按内容类型和平台推荐 2 到 3 套风格,一句话说明各自差异,等待用户选择;账号已有稳定风格偏好时默认沿用并告知。该模块未安装时,直接与用户确认画风、色板和构图。
self-media-platform-copywritingreferences/visual-styles.md选定风格写入任务卡视觉锚,再建立“文案到画面”映射。软件或产品内容有真实界面素材时使用真实素材,没有时使用场景或隐喻,不虚构产品 UI。
视频调用 。默认没有原片时交付脚本、分镜、字幕、封面和发布字段。用户明确选择数字人制片时,必须先确认肖像与声音权利,并由用户本人在 Topview 或所选数字人平台中手动上传、创建和选定数字人及声音;本工作流不上传原始头像或录音。用户确认平台素材已就绪后,才调用可用适配器生成讲解片段,再合成画面解析、字幕和人物窗口,最后按目标平台核验比例、时长、声音、字幕和人物裁切。涉及付费生成时遵守运行时工具的费用确认规则。
self-media-short-video用户要无真人出镜的动画解说成片(科普、历史、品牌故事)时,按 的动画解说制片规范执行:脚本与事实确认、音色试听选定、视觉锚确认后再批量生成素材和渲染。音乐只用本地合成、平台音乐库或用户持有授权的曲目,并记录署名要求。主版本完成后派生各平台版本(YouTube 16:9 加 SRT 字幕,抖音、视频号、小红书 9:16 烧录字幕),记录到发布矩阵。
self-media-short-videoGenerate assets only after the title is confirmed. First, recommend 2 to 3 styles from the visual style library () based on the content type and platform, explain the differences in one sentence each, and wait for the user to choose. If the account already has a stable style preference, use it by default and notify the user. If the module is not installed, confirm the art style, color palette, and composition directly with the user.
self-media-platform-copywritingreferences/visual-styles.mdRecord the selected style in the task card's visual anchor, then create a copy-to-visual mapping. For software or product content, use real interface assets when available; otherwise, use scenes or metaphors. Do not fabricate product UI.
Invoke for video. By default, when no source footage is available, deliver the script, storyboard, subtitles, cover, and publishing fields. If the user explicitly selects digital-human production, portrait and voice rights must first be confirmed, and the user must personally upload, create, and select the digital human and voice in Topview or the chosen digital-human platform. The workflow must not upload the original portrait or audio recording. Only after the user confirms that the platform assets are ready may an available adapter be invoked to generate explanatory segments. Then composite the visual explanations, subtitles, and presenter window, and finally verify the aspect ratio, duration, audio, subtitles, and presenter cropping for the target platform. When paid generation is involved, follow the runtime tool's cost-confirmation rules.
self-media-short-videoWhen the user wants a finished animated explainer without an on-camera presenter, such as science, history, or brand-story content, follow the animated-explainer production guidelines in : confirm the script and facts, select a voice tone after audition, confirm the visual anchor, and only then generate assets in batches and render. Music may use only locally synthesized audio, tracks from a platform music library, or tracks the user is authorized to use, and attribution requirements must be recorded. After the master version is complete, derive versions for each platform: YouTube at 16:9 with SRT subtitles, and Douyin, WeChat Channels, and Xiaohongshu at 9:16 with burned-in subtitles. Record them in the publishing matrix.
self-media-short-video6. 质量审校
6. Perform Quality Review
完整读取 quality-gates.md,检查:
- 事实与证据。
- 账号声音和模板化表达。
- 平台原生程度。
- 标题、正文和视觉一致性。
- 内容合规和商业披露。
- 发布包完整性。
失败项必须写明修改动作和复检结果。通过审校后等待终稿确认。
Read quality-gates.md in full and check:
- Facts and evidence.
- Account voice and templated expressions.
- Platform nativeness.
- Consistency among the title, body, and visuals.
- Content compliance and commercial disclosures.
- Publishing package completeness.
Every failed check must include a corrective action and the result of a recheck. After the review passes, wait for final-draft confirmation.
7. 保存、创建草稿或交付发布包
7. Save, Create Drafts, or Deliver Publishing Packages
调用 保存里程碑产物并回读验证。只向用户报告已确认存在且非空的文件。
self-media-content-delivery完整读取 publishing-and-review.md。公众号草稿在用户授权后优先调用 排版并写入草稿箱;该模块或其依赖不可用时交付手动发布包。视频成片调用 :先交付逐平台发布包,用户逐平台授权后再按授权级别填表、私密上传或定时发布。任何平台都不直接群发。
self-media-wechat-publisherself-media-video-publisherInvoke to save milestone deliverables and verify them by reading them back. Report only files that have been confirmed to exist and contain non-empty content.
self-media-content-deliveryRead publishing-and-review.md in full. For WeChat Official Account drafts, after the user authorizes the operation, preferably invoke to format the content and write it to the draft box. If the module or its dependencies are unavailable, deliver a manual publishing package. For finished videos, invoke : first deliver platform-specific publishing packages, and after the user authorizes each platform, fill in the metadata, upload privately, or schedule publication according to the granted authorization level. Do not mass-send on any platform.
self-media-wechat-publisherself-media-video-publisher8. 数据复盘和风格学习
8. Review Performance and Learn Style
发布后调用 。记录原始数据,按同平台、同内容类型和相近时间比较,输出核心结论、归因、对比、下次动作和待验证假设。
self-media-content-analytics读取 style-learning.md。单次人工修改只记为观察,重复出现或用户明确确认后才升级为稳定偏好。
After publication, invoke . Record the raw data and compare content on the same platform, with the same content type, and from a similar period. Output key conclusions, attribution, comparisons, next actions, and hypotheses to validate.
self-media-content-analyticsRead style-learning.md. A one-time manual edit is recorded only as an observation; it can be promoted to a stable preference only if it recurs or the user explicitly confirms it.
工具适配原则
Tool Adaptation Principles
- 先发现当前环境已经提供的搜索、浏览器、图片、视频、文档、发布和数据工具。
- 数字人生成、画面合成和字幕渲染遵循同一适配原则;Topview MCP 只在用户完成敏感素材手动上传并确认就绪后作为可选生成适配器,不是核心 Skill 的硬依赖。
- 优先使用官方 API、已认证连接器或用户已登录的浏览器。
- 不要求用户为了本 Skill 安装某个特定厂商工具。
- 需要图表、表格或报告时复用当前环境已有的文档和数据能力。
- 只有用户明确要求提醒或定期复盘时,才使用当前环境的调度能力。
- 不把 Cookie、Token、Secret 或完整凭证写入任务卡、日志或仓库。
- 不把原始头像、录音及其本机路径、临时上传/下载链接、对象存储键或数字人平台私有标识写入任务卡、日志、内容注册表或仓库;生成片段、最终成片和字幕等交付物的索引路径正常记录,运行时必需的资源标识只做本次操作的临时引用。
- 采集工具默认只读。验证码、限流和平台风控出现时立即停止并交给用户。
- B 站等平台可以作为公开只读研究源,但只有用户选择时才成为创作平台。
- First discover the search, browser, image, video, document, publishing, and data tools already available in the current environment.
- Digital-human generation, visual compositing, and subtitle rendering follow the same adapter principles. Topview MCP is an optional generation adapter that can be used only after the user manually uploads sensitive assets and confirms readiness; it is not a hard dependency of the core Skill.
- Prefer official APIs, authenticated connectors, or a browser session in which the user is already logged in.
- Do not require the user to install a specific vendor tool for this Skill.
- Reuse the document and data capabilities already available in the current environment for charts, tables, and reports.
- Use the current environment's scheduling capabilities only when the user explicitly requests reminders or periodic reviews.
- Never write Cookies, Tokens, Secrets, or complete credentials to task cards, logs, or repositories.
- Do not write original portrait images, recordings, their local paths, temporary upload or download URLs, object-storage keys, or private identifiers from digital-human platforms to task cards, logs, the content registry, or repositories. Index paths for deliverables such as generated segments, final videos, and subtitles may be recorded normally, while resource identifiers required at runtime should be used only as temporary references for the current operation.
- Collection tools are read-only by default. Stop immediately and hand control back to the user when a CAPTCHA, rate limit, or platform risk control appears.
- Platforms such as Bilibili can serve as public, read-only research sources, but become creation platforms only when the user selects them.
完成状态
Completion Status
每次暂停或结束时报告:当前任务、已完成阶段、产物路径、已知降级项和下一步唯一动作。使用以下状态:
- :等待方向、平台、标题、终稿、发布授权,或等待用户在数字人平台手动上传、创建和选定素材。
AWAITING_USER - :本次已授权步骤全部完成。
DONE - :完成但存在明确降级。
DONE_WITH_CONCERNS - :关键依赖失败且当前无法继续。
BLOCKED - :缺少会改变结果的必要信息。
NEEDS_CONTEXT
At every pause or end, report the current task, completed stages, artifact paths, known fallbacks, and the single next action. Use the following statuses:
- : Waiting for direction, platform, title, final-draft approval, or publishing authorization, or waiting for the user to manually upload, create, and select assets on the digital-human platform.
AWAITING_USER - : All authorized steps in the current run have been completed.
DONE - : The run is complete, but explicit fallbacks or degradation remain.
DONE_WITH_CONCERNS - : A critical dependency has failed and the workflow cannot currently continue.
BLOCKED - : Necessary information that would change the result is missing.
NEEDS_CONTEXT
资源
Resources
- 平台选择:platforms.md
- 发布预检和内容注册:preflight-and-registry.md
- 质量审校:quality-gates.md
- 发布和复盘:publishing-and-review.md
- 风格学习:style-learning.md
- 数字人视频制作:digital-human-production.md
- 动画解说制片:animated-explainer-production.md
- 视频多平台版本:video-platform-versions.md
- 任务卡:content-task-template.md
- 内容注册表:content-registry-template.md
- Platform Selection: platforms.md
- Publishing Preflight and Content Registry: preflight-and-registry.md
- Quality Review: quality-gates.md
- Publishing and Review: publishing-and-review.md
- Style Learning: style-learning.md
- Digital-Human Video Production: digital-human-production.md
- Animated-Explainer Production: animated-explainer-production.md
- Multi-Platform Video Versions: video-platform-versions.md
- Content Task Template: content-task-template.md
- Content Registry Template: content-registry-template.md